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Sony: I think you’ll see us taking [PS3] more towards a slightly younger demographic.

N

Nirolak

Mrgrgr
It seems we're finally hitting this part of the console life cycle again.

OPM UK said:
Sony “taking console towards a younger demographic” says SCEE boss Jim Ryan
Leon Hurley at 11:00am December 5 2011

SCEE CEO Jim Ryan has spoken of a move towards a family market for PS3 in the next year. Although he also emphasised ”The core gamer will absolutely not be neglected.”

He told Official PlayStation Magazine UK that “If you look back at the history on PS1, PS2 the vast majority of the business that we did on both those platforms was done at the sub £129 price points. Now we’ve only got to £199 in the UK a couple of month back so you can see there’s still a lot of PS3’s potentially to be sold.”

The focus on younger markets seems linked to the lifecycle and price points of previous PlayStation consoles. “I think you’ll see us taking the console more towards a slightly younger demographic. More family market. The core gamer will absolutely not be neglected. There’s going to be tons of great stuff for the core gamer but from our own studio, third parties there’s some quite interesting stuff happening in a number of areas which would allow us to open up a market that we accessed pretty successfully on both PS1 and PS3 but haven’t yet got to on PS3.”
Click to expand...
Source: http://www.officialplaystationmagaz...-younger-demographic-says-scee-boss-jim-ryan/

You will probably remember this end of generation transition most recently with Marcus, and later followed by the PSP Street.
 
N

Nirolak

Mrgrgr
AceBandage said:
Well, they did do that whole "PSP Is For Girls" push a while back...
Wonder what they'll do with the PS3.
Click to expand...

I would say they're already starting:

ps3bundle2011-500x375hl529.jpg


In comparison, 2009 was Killzone 2 and Infamous.
 
iceatcs

iceatcs

Junior Member
Nirolak said:
I would say they're already starting:

http://www.abload.de/img/ps3bundle2011-500x375hl529.jpg[IMG]

In comparison, 2009 was Killzone 2 and Infamous.[/QUOTE]

Cool. I think it is right choice. All of the man babies like us already got this.

Now Sony need to find the way to sell the family. Like ending of PS2 era.
Click to expand...
 
N

Nirolak

Mrgrgr
ShdwDrake said:
Yeah they always do this towards the beginning of a new console lifecycle.
Click to expand...

iceatcs said:
Cool. I think it is right choice. All of the man babies like us already got this.

Now Sony need to find the way to sell the family. Like ending of PS2 era.
Click to expand...

Right, I'm not saying this is a bad thing, just that it is another sign that they're starting to more seriously look at a new box and thus finding a new audience for the old one.
 
N

Nirolak

Mrgrgr
Octacamo said:
hmmm... then i guess i shouldn't be getting excited about the Spike VGA PS3 exclusive :|
Click to expand...

I'm fairly certain that their 2012 line-up will still have a lot of core oriented games.

However, by the end of 2013, I would expect a lot more Sly/Ratchet and less Uncharted/God Of War (on PS3 that is. They could quite possibly be showing up on PS4 then).
 
K

Kyoufu

Member
They did the same thing with PS2. Lots of casual oriented software at the end of its lifespan when their core teams were working on PS3.
 
G

Guerrillas in the Mist

Member
They want dat Kinect money. I find it amusing how no matter the big 3 say, they will always follow each other's trends if there's success to be had.

Even Nintendo does this to some extent. They said HD didn't matter for years, only to have a more "core-focused" HD-capable machine in development since what would be at least 2009.
 
C

Caramello

Member
Guerrillas in the Mist said:
They want dat Kinect money. I find it amusing how no matter the big 3 say, they will always follow each other's trends if there's success to be had.

Even Nintendo does this to some extent. They said HD didn't matter for years, only to have a more "core-focused" HD-capable machine in development since what would be at least 2009.
Click to expand...

Nintendo building a HD capable console was inevitable, that's a bad example. A good example would be Iwata saying in 2004 that Nintendo consumers weren't interested in online games. They've certainly backtracked there.
 
T

Totobeni

An blind dancing ho
“I think you’ll see us taking the console more towards a slightly younger demographic. More family market
Click to expand...


...my hopes and dreams for a kiddie and more pokemon-ish Folklore sequel are rising.
 
M

mrklaw

MrArseFace
PS4 confirmed.

getting all excited now. First CES buildup and disappointment, then ramping up for E3 (anything in between?). Love transitional years.
 
ULTROS!

ULTROS!

People seem to like me because I am polite and I am rarely late. I like to eat ice cream and I really enjoy a nice pair of slacks.
If they greenlight a Cooking Mama game for PS3 with Move support, I'm all for this.
 
LiquidMetal14

LiquidMetal14

hide your water-based mammals
Based on 3 separate conversations with certain folks, I will say that both MS and Sony do not want to let Nintendo off the hook with a year head start. That's one thing that has seemed to hurt certain platforms. If they can get their HW out either next year or early into 2013 then that would be great. I don't see any difference in trends from this gen to next. I expect Sony and MSFT to be the go to systems. Especially when they're both shooting for proper next gen specs.
 
M

mrklaw

MrArseFace
POWERSPHERE said:
Oh Sony you bunch of dumb shits.
Click to expand...

are they dumb because they're prepping for PS4? They're fucked if they launch early because they'll be potentially cutting short the PS3 generation. But they're *more* fucked if they don't, and let MS and Nintendo have another free year.
 
GraveRobberX

GraveRobberX

Platinum Trophy: Learned to Shit While Upright Again.
_dementia said:
$199? nice deal. They didn't use spell check and passed the savings directly to you!
Click to expand...

All the B&M stores had this for $199.99, was everyone in this thread oblivious to all the BF thread shenanigans GAF was posting left and right in the middle of November in Gaming and Off-Topic

Hell Amazon did the bundle sale twice I think

Also the best part, the PS3 is going to my cuz who paid for it lol, doesn't want the 2 games bundled or the 30 day PSN+ trial (all will be mine lol), in return I bought him BF3LE for $30 (he thinks I bought it for $60) and giving him inFamous & LBP1 from the Welcome Back Program off my secondary account
He has a shitty internet so I will be DL'ing the MEGA SUPER DCUO 18GB whopper too =/
 
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