brotkasten
Member
Moneyhats, moneyhats for everyone!
http://www.zdnet.com/blog/microsoft...-on-april-8-but-what-about-apps-updates/12264The Windows Phone marketing team knows all too well they need to change the app conversation. On March 26, Microsoft and Nokia announced each company would invest up to 9 million euros ($12 million each) into a newly established mobile app-dev program at Aalto University in Finland over the next three years. The program is designed to help create innovative mobile applications for the Windows Phone ecosystem and in addition, Nokia platforms, including Symbian and Series 40, to create a new generation of self-sustaining mobile startups.
But theres more coming on the app front, if Microsoft is sticking to its own December 2011 Windows Phone Marketing playbook, that is.
Microsoft has some aggressive plans to promote apps from vendors which compete with those from developers who are not creating Windows Phone versions of their apps. The slides from the U.S. marketing playbook (a few of which Im including here) mention a $10 million campaign over three years to ringfence companies like Pandora which arent supporting Microsofts platform.
Microsoft also has plans to try to turn the app conversation from quantity to quality, especially on the Android vs. Windows Phone front. (RSP = retail sales personnel.)
The company also is lining up more promotional opportunities for top Windows Phone apps and to make use of app cards as an enticement to new Windows Phone purchasers.