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ekim · Mar 17, 2014

http://www.game-bundesverband.de/index.php/de/neues/140-game-newzoo

Google Translate Link

With 2.65 billion Euros is Germany's largest games market in Europe - Newzoo GAME Association and submit market figures for 2013

I annotated the translations for the following graphic:

All numbers are revenue numbers. Remember "Milliarden" is billion in english.

Blablurn · Mar 17, 2014

Seems like our industry is in pretty good shape. Great numbers all around. Schlaaaaand.

Xater · Mar 17, 2014

PC market is big but no where near as big as the console one.

Blablurn said:
Seems like our industry is in pretty good shape. Great numbers all around. Schlaaaaand.

Now if only we could get some more decent development houses. I hate to see old timers working on web and F2P crap.

ekim · Mar 17, 2014

I'm surprised by the used and import segment numbers. Didn't expect it to be that close to the PC. Handheld numbers are just sad imho.

Joni · Mar 17, 2014

The Console Used and Import segment is the third biggest segment, and Handhelds are bigger than Smartphones.

mugurumakensei · Mar 17, 2014

Xater said:
PC market is big but no where near as big as the console one.

Now if only we could get some more decent development houses. I hate to see old timers working on web and F2P crap.

14.3 + 9.1 + 10 = 33.4. It's pretty close.

Salih · Mar 17, 2014

there is a reason why gamescom takes place in germany.

ekim · Mar 17, 2014

mugurumakensei said:
14.3 + 9.1 + 10 = 33.4. It's pretty close.

The casual online stuff most probably also includes revenue generated on other platforms.

Blablurn · Mar 17, 2014

Salih said:
there is a reason why gamescom takes place in germany.

I liked it more when it was in Leipzig to be honest.

cws · Mar 17, 2014

Looks quite healthy.

ScepticMatt · Mar 17, 2014

does it include console/handheld hardware?

mugurumakensei · Mar 17, 2014

ekim said:
The casual online stuff most probably also includes revenue generated on other platforms.

I'd assume they are talking about things like kongregate, Facebook, etc games which are separate from their mobile app brethren due to flash not being present on mobile devices.

Consoles and handhelds don't even enter as the browsers are still relatively slow compared to a PC browser.

la_briola · Mar 17, 2014

PC numbers are w/o steam, afaik.

ekim · Mar 17, 2014

la_briola said:
PC numbers are w/o steam, afaik.

I don't think so. The fact that 50% revenue comes from digital sales supports that Steam is included and imho the PC number would be quite smaller. But I might be wrong though.

Joni · Mar 17, 2014

mugurumakensei said:
I'd assume they are talking about things like kongregate, Facebook, etc games which are separate from their mobile app brethren due to flash not being present on mobile devices.

But these games also have app counterparts that are free to download, and playable with the same accounts as their PC counterparts. Can't check the source here to see how that is calculated.

Henrar · Mar 17, 2014

la_briola said:
PC numbers are w/o steam, afaik.

It says "Retail and downloads". I think it does include Steam.

H4r4kiri · Mar 17, 2014

Blablurn said:
I liked it more when it was in Leipzig to be honest.

Thats totally right. Leipzig is still DDR and not Germany

Just kidding

That we are the biggest Gaming country in Europe is surprising, because our Games are fucking expensive and a lot of them are cut. And we get screwed a lot because of our Laws for "protection of the youth". Some of them are plain stupid.

Dictator93 · Mar 17, 2014

ekim said:
I don't think so. The fact that 50% revenue comes from digital sales supports that Steam is included and imho the PC number would be quite smaller. But I might be wrong though.

But how could they know the steam results?

Raist · Mar 17, 2014

Would be interesting to see these splits over the years.

Anyway, UK market is around 2.62, so it's no a huge lead. Especially considering Germany's population is ~30% more than the UK's.

theprodigy · Mar 17, 2014

Raist said:
Would be interesting to see these splits over the years.

Anyway, UK market is around 2.62, so it's no a huge lead. Especially considering Germany's population is ~30% more than the UK's.

How much smaller is France's market, out of curiosity?

ekim · Mar 17, 2014

Dictator93 said:
But how could they know the steam results?

I know someone working at G.A.M.E - I contacted him.

Joni · Mar 17, 2014

Dictator93 said:
But how could they know the steam results?

You ask the NSA. Or Valve which might actually reply if you're conducting studies like this. Or just credit card agencies.

Raist · Mar 17, 2014

theprodigy said:
How much smaller is France's market, out of curiosity?

It's not "smaller" actually

Estimated at 2.7bln euros in 2013.
Hand your title in, Germany.

Oersted · Mar 17, 2014

Raist said:
Would be interesting to see these splits over the years.

It has been declining for a couple of years.

theprodigy · Mar 17, 2014

Raist said:
It's not "smaller" actually

Estimated at 2.7bln euros in 2013.
Hand your title in, Germany.

interesting......
should've replied "-1.5% smaller"

Pennywise · Mar 17, 2014

Xater said:
PC market is big but no where near as big as the console one.

Now if only we could get some more decent development houses. I hate to see old timers working on web and F2P crap.

Kinda sad that our development houses are pretty small.
Crytek,Yager and alot of PC only developers (mostly adventures).

And all the fucking f2p and mobile developers who are grabbing the biggest chunk of talent off the market.

1st Course · Mar 17, 2014

Is Germany still the biggest EU PC market or Russia surpass it?

Raist · Mar 17, 2014

theprodigy said:
interesting......
should've replied "-1.5% smaller"

What's interesting too is that Consoles + PC represent 90% of that figure. So pretty much exactly like Germany.

Made a thread here:
http://www.neogaf.com/forum/showthread.php?t=786018

ekim · Mar 17, 2014

The numbers are retrieved by an external dutch market research company and they claim that their data is "all-embracing" which also includes Steam sales (at least from the larger publishers)

NeoRausch · Mar 17, 2014

yeah we rock hard!
but joke aside, whenever I visit a friend or family, there is almost always at least one console and a nice little collection of games.

dragonbane · Mar 17, 2014

Sieht gut aus!

Dr. Kitty Muffins · Mar 17, 2014

Xater said:
PC market is big but no where near as big as the console one.

Now if only we could get some more decent development houses. I hate to see old timers working on web and F2P crap.

It seems like if they put all the best talent into one two studios, you would have a real heavyweight on your hands.

borius · Mar 17, 2014

I thought that the Uk market was the biggest by far.

Chariot · Mar 17, 2014

Wir sind Videospielemarkt o/

Nirolak · Mar 17, 2014

borius said:
I thought that the Uk market was the biggest by far.

It was the biggest for a short while, but has since shrunk a lot.

Haunted · Mar 17, 2014

re: Steam. It's included, but they're estimates. No idea how reliable Newzoo is at estimating the market.

Nibel · Mar 17, 2014

Proud of my fellow Atzen

I just wished retailers would realize this and give us more special offers etc.

Munin · Mar 17, 2014

1st Course said:
Is Germany still the biggest EU PC market or Russia surpass it?

Russia isn't EU?

GunslingerVit · Mar 17, 2014

Munin said:
Russia isn't EU?

Not yet.

Number look good, but I wonder how they estimate the sales of ALL digital distribution platforms (GOG, Origin, etc).

chadskin · Mar 23, 2014

A non-Google Translate press release can be found here.

Germany is Europes largest market in terms of game revenues generated, just ahead of the UK. German gamers generated $3.7 billion dollars (2.7 billion euro) in 2013, excluding tax and consumer-to-consumer trading. Year-on-year growth of the market amounted to almost 5%. The key differentiator with the UK is the share of gamers spending money: 70% of 39.8 German million gamers versus 62% of 34.7 million UK gamers. The German payer/player ratio across all market segments is actually the highest in the world. On a global scale, Germany comes in at number 4 on the revenue rankings, behind the US, China and Japan. TV and handheld consoles still take the largest share with 56% of all revenues, followed by 24% for PC/MMO gaming. Smartphone and tablet gaming took 11% leaving 9% for online casual and social gaming.

German GooglePlay spending to surpass iOS in 2014
In 2013, German mobile gamers generated $405 million dollars (290 million euro) in revenues with over 80% of this coming from free mobile games. What sets Germany apart from other large European markets is the accelarated growth of GooglePlay game revenues versus those generated on iOS devices. If this trend continues, German GooglePlay spending will surpass iPhone and iPad speding within several months. Only Spain shows a comparable trend. In the UK and France, iOS remains way ahead thanks to the success of gaming on the iPad. The slow adoption of tablet gaming in Germany can be further seen in the app store country rankings where Germany sits at #8 in the iPad game revenue chart, significantly behind Russia for example.

6.7 million German gamers play on all four screens
16.8% of the German gamers play on all four screens: the Computer, Personal, Floating and Entertainment Screen. The Computer Screen is relatively popular in Germany with 92.7% of all gamers playing on it. Although quite a lot of the German gamers play on the personal screen/smartphone (68.7%) the slow adoption of tablet gaming is the reason why the Floating Screen (30.8%) is relatively unpopular. Gaming on the Entertainment Screen or TV is in-between with 57% of gamers.

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Breakdown of the German Videogame market 2013.Biggest in Europe by revenue/2.66bn

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Breakdown of the German Videogame market 2013.Biggest in Europe by revenue/2.66bn