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Steven Kent: Hey Kohler, you were right! But still...

Sadist

Member
Once upon a time there was this article written by Chris Kohler.

The article was about Steven Kent and how he predicted the Wii bubble would burst. Kohler gave his own vision of the Wii and the audience. Kent wrote a new blog about that article and he is apologizing to Kohler and Wii. Well... to Kohler anyway. Read the rest of the blog;

Admitting I was WRONG to Wii and Wired

About 18 months ago, I made one final prediction as a games journalist. I was at a Nintendo event, and I told a reporter from USA Today that I thought "the Wii bubble was about to burst."

The next day, Wired's Chris Kohler took me to task in an online editorial. He talked about the rise of casual gaming and the differences between the Wii audience and the audiences for Xbox 360 and PlayStation 3.

Well, clearly Kohler was right. The Nintendo Wii not only survived the rest of 2007, it was the clear winner in 2008.

What can I say? Even after nearly two decades as a games journalist and 30+ years as a video game addict, I misunderstood the market. I did not envision so much of the market choosing a console that had nothing better than Wii Music and a really solid port of the GameCube/DS game Animal Crossing for Christmas. Chris, you nailed it.

To those of you who had a merry Christmas pretending to play the tuba on your Wii, I wish you a wonderful 2009.

Back to apologizing for my mis-prediction... Since that comment may well have been the swansong of my journalistic career, I wanted to take a moment to explain why I made such a glaring mistake. As I said before, I met the reporter at an event in Seattle. Nintendo had just revealed its summer and fall lineup for Wii which included three highlights: Carnival Games; Big Brain Academy; and Pokemon Battle Revolution. As I recall, they did not let us play Metroid, but we knew it was coming. I took that as a bad sign.

This was mid-June, 2007, and Wii had been out for 18 months. Now in my experience, the 18 month mark was when you started seeing a generation of competent games for new systems, but Nintendo showed us nothing even remotely competent at this event. Well, there was Boogie, from Electronic Arts. That must have tickled some gamers' fancies.

Anyway, after 18 months on the market, Wii inventory was still nowhere near meeting demand; but the only things people were playing on their Wiis were tennis, bowling, and boxing. In other words, they were still playing Wii Sports.

At that time, I began calling the Wii the "Wii Sports Delivery System." The name was not entirely original. I was paraphrasing something an Electronic Arts executive once told me about the original Xbox. When Xbox first came out, the only thing people seemed to play on it was Halo. He took to calling the Microsoft console, "the Halo Delivery System."

But I stand corrected. I no longer think of the Wii as the WSDS, I now call it the WiiP--which rhymes with Bleep--which is what the censors would have done to my language had I woken up to a WiiP and a copy of Wii Music on Christmas morning. WiiP also sounds like weep which is what I think most real gamers are doing when they realize that Nintendo has abandoned them.

On October 6, 2006, I made some other predictions that raised the ire of Nintendo-ites everywhere. I said, and I quote:

In my mind, Nintendo is like a wonderful old friend who has a drinking problem. You like the friend, you like to spend time with the friend, but every so often bad behaviors come up and remind you that this friend has problems.

Like the old friend with the drinking problem, Nintendo is quick to fess up to old faults. "Yes, we really screwed up using cartridge format on N64. Yes, we did not support GameCube the way we said we would. Yes, we have been hard on third-party publishers in the past. Virtual Boy... oh, what were we thinking?"

And, like the old friend with the drinking problem, Nintendo bows its head after making these confessions and says, "We've learned our lesson."

Chris Kohler, you were right. Call them casual games, or as I like to say, "tragic," apparently Carnival Games and Pokemon Battle Revolution were what the masses really wanted to play. Judging by the sales of Wii Fit, people really wanted to exercise with there game console, not play games with it.

If the latest batch of WiiP games are any indication, Nintendo still acts like that old friend with a drinking problem. Nintendo has now sold nearly 50 million WiiP consoles worldwide. Compared to Microsoft's paltry 30 million Xbox 360s and Sony's 20 million PlayStation 3s, Nintendo now rules the world.

As far as I can tell, Nintendo still has the same drinking problems that worried me back in 2006, but apparently the latest generation of gamers likes dealing with a company that dances on tables and wears a lampshade over its head.

http://sadsamspalace.blogspot.com/2009/01/admitting-i-was-wrong-to-wii-and-wired.html

Wow. I don't know what to do; laugh or cry?
 
Man, haven't heard from Steven Kent in a while. Dude did some pretty neat interviews.
 
Kobun's original article remains fucking glorious because it includes the CORRECT definitions of "hardcore gamer" and "casual gamer".

1) Hardcore Gamer

Set apart from "people who play games a lot," these are the people who are deeply into video games, gaming subculture. Can spend more time a day reading game websites and posting on forums than actually playing games, sometimes. Love sales charts and interviews with executives. They have huge collections of games. Played ICO and Katamari Damacy back before it was cool.

Percentage of audience: Small. While they are the trend-setters, the early adopters, the vanguard, they are dwarfed by the #2 Casual Gamers, who make up the vast majority of console owners. They make up for it by being really loud and buying more software than anyone. So brand-loyal that a small company can eke out a living selling games just to these gamers, although it is a fine line they have to walk.

Console buying habits: They buy the major game consoles as soon as they come out, or as soon as they can afford to. (If they can't afford to buy all consoles, will choose one and become a rabid fanboy of that system to make up for it.) It's not that they are completely price-insensitive: they wouldn't drop $600 on a 3D0. Are not quite sure $600 on a PS3 is a good idea, either, but it's definitely tempting, which is significantly more than can be said for the other groups.

Affected by "Wii bubble burst": Minimally, if at all. Remember, these are people who even today will go back and play Revenge of the Gator on the black and white Game Boy. They like hot graphics, but by and large, as long as the gameplay is compelling, it's not critical.

2) Casual Gamer

The original "blue ocean" that Sony triumphantly sailed into in the mid-nineties. 18-34 year old males who think games are awesome but only own three of them, and two of those are Grand Theft Auto. Maybe they read IGN and put down preorders for Madden, but that is as dedicated as they get.

Percentage of audience: Huge. Sony sold most of their PlayStation 2 consoles to these guys.

Console buying habits: The prime example in the game industry of "price elasticity of demand." They want an Xbox 360 but most aren't willing to put down a huge chunk of change for one until there's a price drop and a game they've just got to have. As the price drops, the number of "casual gamers" you can get grows exponentially. Past a certain price point, they don't care a bit about longevity or making an investment. It's an impulse buy.

Since Wii was priced right off the bat at an impulse price, it is snatching up a number of these casual gamers earlier in the lifecycle. This is one of the ways that Nintendo "disrupted" the console market, because historically, you sell the early adopters an expensive machine, then gradually drop the price. Nintendo came in with a low-priced entry which was immediately appealing to the mass market, thus disrupting Sony and Microsoft's ability to rely on things happening the way they always have.

Affected by "Wii bubble burst": Significantly -- maybe. This is where the "Wii bubble burst" might have an impact. As the price of the Xbox 360 drops and more of these guys get high-def television sets, which are also plummeting in price, the Wii's price advantage might not matter as much, and the old tech might dissuade them. The novelty of the controller might not be enough of a counter-balance. Then again, it might be. This is where software becomes crucial.
 
To those of you who had a merry Christmas pretending to play the tuba on your Wii, I wish you a wonderful 2009.

I'm not a Wii Music fan but this line seems really condescending.
 
Is this really from Steven Kent? It reads like a 16-year old's whiny blog.

Judging by the sales of Wii Fit, people really wanted to exercise with there game console, not play games with it.

20 years as a games journalist and he still doesn't know there vs. their? That, as much as anything, sums up the quality of games journalism.
 
EmCeeGramr said:
"So I may have been wrong BUT PERHAPS YOU ARE THE TRUE LOSERS"
colbert.jpg
 
Highly entertaining read, thanks for posting. And by the way, I mostly agree with him. Nintendo does not care about the hardcore gamer.

(But in the interest of full disclosure I own a WiiP which is currently playing Animal Crossing on a daily basis. My wife and I enjoy this one together and get a kick out of it.)
 
Well he still doesn't understand the market if he thinks people buy a console only for the games releasing in the same month they buy that console.


If someone wrote that article on GAF, they'd be laughed at for having a meltdown and then subsequently banned. And rightfully so.

Edit: Actually, reading that again, there's no way that was written by Steven Kent. Unless the guy hit his head on something and lost 80% of his brain cells. According to whoever wrote that, the Wii came out in 2005. lol.
 
Shoulda bet him a steak dinner.

Just in case this thread spirals madly out of control or something, I really like Steven Kent. He's an awesome guy, his book is tremendous, etc. I was really happy to see him at that Nintendo event in question.
 
I feel a new meme coming up...

Kobun Heat said:
Shoulda bet him a steak dinner or something.

Just in case this thread spirals madly out of control or something, I really like Steven Kent. He's an awesome guy, his book is tremendous, etc. I was really happy to see him at that Nintendo event in question.
Well, I think he likes you to or he wouldn't be apologizing! :P
 
JSnake said:
I'm not a Wii Music fan but this line seems really condescending.

In this case, it's true. WTF were Wii owners playing outside of Wii Sports and Wii Play? The only thing I can think of is Mario Kart.
 
Xisiqomelir said:
Kobun's original article remains fucking glorious because it includes the CORRECT definitions of "hardcore gamer" and "casual gamer".
legendary shit right there. Idle thumbs for prez!
 
Steve Kent has defined himself as expert on the video game industry, so his inability to read the market in recent years has hurt him on a personal level. He himself has even gone so far as to describe his laughable prediction as the "swansong of [his] journalistic career." Instead of admitting that he doesn't really understand the industry, he decided to attack Nintendo. Attacking Nintendo for not having any holiday games aside from Animal Crossing and Wii Music further illustrates how clueless Steve Kent really is. Firstly, there is nothing wrong with either of those games, and they seem to be doing just fine at retail. Secondly, he can't seem to grasp the concept that companies don't have to release all their best games near Christmas. If Wii Music and Animal crossing came out at the beginning of the year and Mario Kart and Smash Bros. arrived for the holidays, I don't think Steve Kent would be as confused as he is. Mario Kart came out in April, but for a person buying a Wii in November the game may as well be brand new. Wii Sports is two years old now, but each month millions of people are experiencing it for the very first time. Like it or not, the Wii still offers experiences that are currently not possible on other consoles. People enjoy those experiences, and all the bitter tears in the world won't change that. For him to suggest that there are no "competent" games available on the Wii is pretty funny too.

A distinct narcissistic quality can be seen in Steve Kent's struggle to understand how people can possibly enjoy games that he doesn't enjoy himself. Steve Kent seems to define himself as a "real" gamer, implying that all the people who enjoy Wii games must be "fake" gamers. Anyone who has a basic understanding of human nature can tell you that when people are threatened, they tend to put things into categories. By putting Wii owners and "real" gamers into separate categories, Steve Kent is able to rationalize to himself how he could have been so wrong about the industry.
 
Kobun Heat said:
Shoulda bet him a steak dinner.

Just in case this thread spirals madly out of control or something, I really like Steven Kent. He's an awesome guy, his book is tremendous, etc. I was really happy to see him at that Nintendo event in question.

Is that really his blog? Cause a lot of it is poorly written.
 
Kobun Heat said:
Shoulda bet him a steak dinner.

Just in case this thread spirals madly out of control or something, I really like Steven Kent. He's an awesome guy, his book is tremendous, etc. I was really happy to see him at that Nintendo event in question.


...but...?
 
Kintaro said:
In this case, it's true. WTF were Wii owners playing outside of Wii Sports and Wii Play? The only thing I can think of is Mario Kart.

It's not that. The sentence just reeked of "lololol look at what you're playing you're so dumb lolololol." I mean, just let people play what they enjoy. Why does this guy feel the need to make a veiled, snarky comment?
 
dyls said:
Is this really from Steven Kent? It reads like a 16-year old's whiney blog.

20 years as a games journalist and he still doesn't know there vs. their? That, as much as anything, sums up the quality of games journalism.
Coincidentally, I'm reading The First Quarter by Kent right now. Granted, it's the first edition published in 2000, but I'm surprised at the number of grammatical errors it contains.
 
JSnake said:
It's not that. The sentence just reeked of "lololol look at what you're playing you're so dumb lolololol." I mean, just let people play what they enjoy. Why does this guy feel the need to make a veiled, snarky comment?

Because gaming journalism is based completely on veiled, snarky comments.
 
I can honestly say that I completely agree with his statement, regardless of how rude it may be.



And yes, I am a Wii owner, I've had one for quite some time.
 
Kobun Heat said:
Shoulda bet him a steak dinner.

Just in case this thread spirals madly out of control or something, I really like Steven Kent. He's an awesome guy, his book is tremendous, etc. I was really happy to see him at that Nintendo event in question.


You make it sound like he had a mental breakdown at some stage.

That would explain a lot.

Seriously though, no one else picked up on the fact most of his whinging was about the Wii having nothing at the 18 month mark, which was apparently back in June 2007, when the Wii had really only been out for 8 months at that stage?
 
I think the "18 months" remark is a typo.

As for the article itself, I'm not a big fan of Wii Music. But it all sounds pretentious and snobby.
 
Coolio McAwesome said:
they seem to be doing just fine at retail
Oh, who gives a shit? He admits he was wrong on the retail prediction, but should he adjust his opinion of the games themselves to correspond with NPD data? Is that really what we should expect out of games writing?
 
Kintaro said:
In this case, it's true. WTF were Wii owners playing outside of Wii Sports and Wii Play? The only thing I can think of is Mario Kart.

Seriously?

Last time I checked on the Nintendo Channel, the average Super Smash Bros. Brawl user has played the game for nearly 60 hours. In addition to Brawl and the games you mentioned, there are several great games on the Wii. Super Mario Galaxy, Twilight Princess, Metroid Prime 3, Zack and Wiki, Resident Evil 4, Boom Blox, Blast Works, No More Heroes, Wario Ware, World of Goo, Mega Man 9, Wario Land, Okami, Animal Crossing, Tetris Party, Dr. Mario, Bomberman Blast, de Blob, Lost Winds, Guitar Hero, Rock Band 2, and Fire Emblem. I could easily name dozens upon dozens of awesome Virtual Console titles too. If you can only think of a few games on the Wii that you are interested in, you must really hate video games.
 
Chris Remo said:
Oh, who gives a shit? He admits he was wrong on the retail prediction, but should he adjust his opinion of the games themselves to correspond with NPD data? Is that really what we should expect out of games writing?

I'd have less of a problem with his article if he didn't state his opinions like fact and didn't attack the people who enjoy the kinds of games he describes.
 
JSnake said:
I'd have less of a problem with his article if he didn't state his opinions like fact and didn't attack the people who enjoy the kinds of games he describes.
How should he state his opinions? Should he insert "I think" before every opinion he has about a game? Can't you infer that they're his opinions since the article is credited to him? When you read an opinion piece about a book or a movie or an album do you demand that the author insert "In my opinion" before every qualitative statement?
 
Coolio McAwesome said:
Seriously?

Last time I checked on the Nintendo Channel, the average Super Smash Bros. Brawl user has played the game for nearly 60 hours. In addition to Brawl and the games you mentioned, there are several great games on the Wii. Super Mario Galaxy, Twilight Princess, Metroid Prime 3, Zack and Wiki, Resident Evil 4, Boom Blox, Blast Works, No More Heroes, Wario Ware, World of Goo, Mega Man 9, Wario Land, Okami, Animal Crossing, Tetris Party, Dr. Mario, Bomberman Blast, de Blob, Lost Winds, Guitar Hero, Rock Band 2, and Fire Emblem. I could easily name dozens upon dozens of awesome Virtual Console titles too. If you can only think of a few games on the Wii that you are interested in, you must really hate video games.

Great. Besides Animal Crossing and Wii Music, what came out on the Wii that was even remotely interesting? The only thing that comes to mind is GH: World Tour/Rock Band 2. I'm not going into list wars, but no one in their right mind would say that the Wii line up this fall was anything but piss poor.

I wasn't talking catalog, I was talking new in the fall. Calm down.
 
Kintaro said:
In this case, it's true. WTF were Wii owners playing outside of Wii Sports and Wii Play? The only thing I can think of is Mario Kart.
I played some wario land.. apart from downloadable stuff that's almost the only game I played on the wii the whole of last year actually.
 
Sadist said:
I think the "18 months" remark is a typo.

As for the article itself, I'm not a big fan of Wii Music. But it all sounds pretentious and snobby.

Doubtful since not only did he mentioned it twice but he also marks 18 months as the point new systems start to see competent games. 8 months wouldn't work in that context.

Clearly the Wii's success has driven him so mad that it seemed like that long to him.
 
Sadist said:
I think the "18 months" remark is a typo.

As for the article itself, I'm not a big fan of Wii Music. But it all sounds pretentious and snobby.

No, that would mean he likely meant "8 months" which is a random amount of time and not really long enough to expect "second-generation" games. "18 months" sounds about right and is probably what he meant.
 
Chris Remo said:
How should he state his opinions? Should he insert "I think" before every opinion he has about a game? Can't you infer that they're his opinions since the article is credited to him? When you read an opinion piece about a book or a movie or an album do you demand that the author insert "In my opinion" before every qualitative statement?

Of course not, but a good writer typically doesn't attack the people who disagree with their opinion like Kent did in his closing paragraph. It's one thing in, say, a forum post but to do it in a published op-ed is mind-boggling. The way he words his opinions makes him come across as too full of himself. It's very possible to avoid coming off as full of yourself without putting an "IMO" every time he states an opinion.
 
Chris Remo said:
Oh, who gives a shit? He admits he was wrong on the retail prediction, but should he adjust his opinion of the games themselves to correspond with NPD data? Is that really what we should expect out of games writing?

Of course not.

But, you know, we shouldn't expect those opinions to be based off gross factual inaccuracies.
 
Cry moar.

Seriously, gaming culture has convinced itself that nothing can possibly last longer than a couple of weeks maximum. People are still jumping into the Wii and it's brand new to them. Talk about a sore loser.

Coolio McAwesome said:
Steve Kent has defined himself as expert on the video game industry, so his inability to read the market in recent years has hurt him on a personal level. He himself has even gone so far as to describe his laughable prediction as the "swansong of [his] journalistic career." Instead of admitting that he doesn't really understand the industry, he decided to attack Nintendo. Attacking Nintendo for not having any holiday games aside from Animal Crossing and Wii Music further illustrates how clueless Steve Kent really is. Firstly, there is nothing wrong with either of those games, and they seem to be doing just fine at retail. Secondly, he can't seem to grasp the concept that companies don't have to release all their best games near Christmas. If Wii Music and Animal crossing came out at the beginning of the year and Mario Kart and Smash Bros. arrived for the holidays, I don't think Steve Kent would be as confused as he is. Mario Kart came out in April, but for a person buying a Wii in November the game may as well be brand new. Wii Sports is two years old now, but each month millions of people are experiencing it for the very first time. Like it or not, the Wii still offers experiences that are currently not possible on other consoles. People enjoy those experiences, and all the bitter tears in the world won't change that. For him to suggest that there are no "competent" games available on the Wii is pretty funny too.

A distinct narcissistic quality can be seen in Steve Kent's struggle to understand how people can possibly enjoy games that he doesn't enjoy himself. Steve Kent seems to define himself as a "real" gamer, implying that all the people who enjoy Wii games must be "fake" gamers. Anyone who has a basic understanding of human nature can tell you that when people are threatened, they tend to put things into categories. By putting Wii owners and "real" gamers into separate categories, Steve Kent is able to rationalize to himself how he could have been so wrong about the industry.

This essentially.
 
bistromathics said:
I've not heard of him before, but he sure sounds like a lot of GAF posters :p

If this is indeed him, then it's a bit surprising. The stuff I've read from him before didn't come off this way.
 
RurouniZel said:
Cry moar.

Seriously, gaming culture has convinced itself that nothing can possibly last longer than a couple of weeks maximum. People are still jumping into the Wii and it's brand new to them. Talk about a sore loser.


This is what he doesn't seem to get. I completely agree that the Wii had a poor 2008 holiday season. Most people do. Even if you enjoyed Wii Music and AC, only two titles is still disappointing. However, what people don't understand is that the 2 million people who bought a Wii in November didn't buy it for those games. I'm pretty sure the combined amount of those games only reaches like 600k in November. They bought it for 2 years of titles already released.

Painting the entire library of the Wii with the holiday 2008 brush is ridiculous at best, trolling at worst.
 
JSnake said:
I'm not a Wii Music fan but this line seems really condescending.
Haha, i thought so too, especially since he was probably pretending to play the guitar while saying this. I love when people bash the wii...its so hilarious since it keeps making them eat the shit they say.

Wii has suck waggle!
Wii has no games!
Wii isnt hardcore!
Wii is...is...is still a fad!!!!

Keep it coming, im sure you are providing nintendo with loads of laughter.
 
Did anyone else read the replies from Mr. Kent after the Blog post?

Steven Kent said:
Happy New Year, Aaron. Good to see you back.

Left 4 Dead, like all Valve games, is brilliant.

Now to WiiP. WiiP is made for the non-gaming masses. If Yamaha came out with came out with a vehicle that had two seats in the front and a bench in the back, a cabin, and four wheels and called it "the motorcycle for the masses," it would be the WiiP of motorcycles.

Yes, grandmothers and others who have never liked gaming appreciate it. Non-Nintendo WiiP games routinely get buried in bargain bins quicker than 360 and PS3 games.

There have been a few authentically great WiiP games--Super Mario Galaxy, Twilight Princess (which was actually better on GameCube, Super Smash Bros., and Mario Kart are the only ones that come to mind but there may be more.

My point, though, is that while WiiP succeeds as the game system for non-gamers and little kids, it stinks for gamers.

Just the fact that it is the game system for non-gamers should tell you something about its ability to play good games
For a serious games journalist he sounds an awful lot like a Gamefaqs poster :/
 
If these are our game journalists no wonder our hobby isn't taken seriously, that read like a transcript of a youtube video. Whch is sad because I really liked Steven Kents stuff back in the day. What happened?
 
Just the fact that it is the game system for non-gamers should tell you something about its ability to play good games

YOU HEARD IT HERE FIRST FOLKS

WII UNABLE TO READ THE GAME DISCS OF GOOD GAMES
 
Chris Remo said:
How should he state his opinions? Should he insert "I think" before every opinion he has about a game? Can't you infer that they're his opinions since the article is credited to him? When you read an opinion piece about a book or a movie or an album do you demand that the author insert "In my opinion" before every qualitative statement?

Is that right? I always get a bit annoyed when people state their opinions as fact, too...I try to make a point to say "I think," or some equivalent. Am I doing it wrong?
 
Chris Remo said:
Oh, who gives a shit? He admits he was wrong on the retail prediction, but should he adjust his opinion of the games themselves to correspond with NPD data? Is that really what we should expect out of games writing?
I think the main problem is that he isn't really showing any sense that he has learned from his mistakes. He repeats the same fanboy arguments about people only playing Wii sports even though there is ample data to the contrary, and also still misses the point that most people are not just interested in the games released this month. If you are gonna fake apologize for being wrong don't repeat the same fallacies that caused you to be wrong in the first place.
 
Yes yes, let's continue to ignore games like SMG, Zelda, Metroid, Smash Bros., Wario Land, and Mario Kart. If we do that, we can see clearly that Nintendo has truly forsaken the 'hardcore gamer'!



That being said, the 2008 Holiday season was pretty damn shit for Wii...
 
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