Looks like this Fall's new promo coming from Nvidia: http://www.geforce.com/whats-new/articles/bullets-or-blades-geforce-gtx-bundle
Enabling ultra settings and GameWorks effects at higher resolutions will require serious pixel-pushing prowess, as you can imagine, so for many an upgrade will be in order. From today, if you upgrade your system with a GeForce GTX 980 Ti, GeForce GTX 980 or GeForce GTX 970, or purchase a new GeForce GTX 970M or higher notebook, you opt for bullets or blades to receive a free downloadable copy of Assassins Creed Syndicate, or Tom Clancy's Rainbow Six Siege.
Please breach if old.