• Hey Guest. Check out your NeoGAF Wrapped 2025 results here!

Samsung partner with Xbox to show "Better 4K gaming experience"

K

Kleegamefan

K. LEE GAIDEN
Samsung-and-Xbox-One-X.jpg


http://www.avsforum.com/samsung-partners-with-xbox-to-highlight-better-4k-gaming-experience/

Today Samsung announced an exclusive   U.S. marketing and retail partnership with Xbox, the gaming platform from Microsoft. This fall, gamers will have an opportunity to experience the Xbox One X rendering vibrant and sharp 4K HDR graphics on Samsung QLED TVs at various locations throughout the US.

The arrival of true 4K UHD gameplay on Xbox One X this Fall gives gamers the perfect reason to upgrade their television,” said Eddie Combs, Vice President of Marketing for Samsung Electronics America. “If gamers are looking for a TV that delivers premium 4K HDR picture quality with industry leading design and smart functionality, then the QLED TV and Xbox One X are an unbeatable 4K gaming combination.”
Click to expand...

Feel True Power if old
 
Don't care about this marketing bs, but I wonder if this means Samsung will lead the pack on implementing VRR on their TVs starting next year

It's already implemented on their gaming monitors after all

A partnership focusing on Freesync 2 next year makes sense
 
Inevitable jokes about non-native 4K content aside, this is a good way to show off their consoles. VRR might be the bigger topic here however since showing off a 4K HDR capable console on a 4K HDR TV isn't really a huge surprise.
 
Figured they would do this. Samsung displays have been partnered with MS for Xbox demo stations since the 360 launch.
 
Dunkley said:
Inevitable jokes about non-native 4K content aside, this is a good way to show off their consoles. VRR might be the bigger topic here however since showing off a 4K HDR capable console on a 4K HDR TV isn't really a huge surprise.
Click to expand...


I don't get the joke, wasn't Rise of the Tomb Raider benched at native 4K?
 
Reminds me of when they partnered with Microsoft back when the 360 was first coming out and all the booths had nice sleek Samsung screens. I actually bought the exact TV that they used in the booth boxes too because It was so beautiful to see HD for the first time.

hqdefault.jpg
 
I'm sorry Samsung you'd need an LG OLED TV for that and not that sub-tier bullshit you peddle to avoid paying them for a panel.
 
Masterspeed said:
Reminds me of when they partnered with Microsoft back when the 360 was first coming out and all the booths had nice sleek Samsung screens. I actually bought the exact TV that they used in the booth boxes too because It was so beautiful to see HD for the first time.

hqdefault.jpg
Click to expand...

Exactly what i was going to say. I always wanted one of those sets, my father in law still has one in his conservatory!
 
Masterspeed said:
Reminds me of when they partnered with Microsoft back when the 360 was first coming out and all the booths had nice sleek Samsung screens. I actually bought the exact TV that they used in the booth boxes too because It was so beautiful to see HD for the first time.

hqdefault.jpg
Click to expand...

I remember seeing that particular TV everywhere back in '06~'08.
 
Masterspeed said:
Reminds me of when they partnered with Microsoft back when the 360 was first coming out and all the booths had nice sleek Samsung screens. I actually bought the exact TV that they used in the booth boxes too because It was so beautiful to see HD for the first time.

hqdefault.jpg
Click to expand...

I won a free set like that from Microsoft GDC HD Era keynote, every third person in the audoence got one:

]https://www.flickr.com/photos/realchittagong/3107797378/in/album-72157611176385297
 
Cake Boss said:
True 4K? Give us Dolby Vision already.
Click to expand...

Dobly Vision has nothing to do with 4k... Dolby Vision is 12 bit HDR mastered for over 4000 nits of brightness. True 4K is just the native resolution and native content.

Right now most television manufacturers are barely even giving us HDR10 specs which is 10 bit wide color gamut and 1000 nits sustained brightness. For OLED they changed the spec a bit to allow it to meet it since theg have absolute zero black but the Sony A1E and B7/C7 only get about 700-750 nits of brightness.

It would have been better for Samsung to use their last years KS8000 than this years middling QLED crap. Let me see an Xbox One X on a LG C7 or Sony X900E or X930E etc.
 
I think I'll pass on buying a 4K TV and wait until 8K TVs start becoming mainstream in about 2019-20. I've got a 4K monitor for my PC to tide me over until then.
 
Ascenion said:
I'm sorry Samsung you'd need an LG OLED TV for that and not that sub-tier bullshit you peddle to avoid paying them for a panel.
Click to expand...

Going to be honest. Bang for buck the Samsung KS8000 I got just crushes OLED ($700 vs ~$1800-2000 for the same size OLED. I mean I plan to jump in at some point when we get 4k@120hz and Freesync on their TV's. But as it stands right now it's hard to justify a $2000-3000 OLED TV. The higher end HDR panels on Samsung like are pretty good. Doesn't quite live up to OLED but it's nothing to scoff at.

Also for those talking about Dolby Vision. It's like the crappy TV's doing HDR-10, you can't even get close to the specs right now, not even close on OLED which is like 1/8th peak brightness under the standard. And there's very few panels at 12 but color. At 4k over HDMI you'd be able to do 30fps I think? max and that's if something has the support. Most panels are 8bit to 10 with FRC or 10bit. If 12 it's typically 10 with FRC and the gammut is still lacking too.
 
jdmonmou said:
I think I'll pass on buying a 4K TV and wait until 8K TVs start becoming mainstream in about 2019-20. I've got a 4K monitor for my PC to tide me over until then.
Click to expand...

You really think that 8K will be mainstream in 2019-20? I honestly don't see that.
 
Time to upgrade my HD Ready Samsung TV to a 1080p one now that Xbox One X is coming out I guess.
 
Aztechnology said:
Going to be honest. Bang for buck the Samsung KS8000 I got just crushes OLED ($700 vs ~$1800-2000 for the same size OLED. I mean I plan to jump in at some point when we get 4k@120hz and Freesync on their TV's. But as it stands right now it's hard to justify a $2000-3000 OLED TV. The higher end HDR panels on Samsung like are pretty good. Doesn't quite live up to OLED but it's nothing to scoff at.

Also for those talking about Dolby Vision. It's like the crappy TV's doing HDR-10, you can't even get close to the specs right now, not even close on OLED which is like 1/8th peak brightness under the standard. And there's very few panels at 12 but color. At 4k over HDMI you'd be able to do 30fps I think? max and that's if something has the support. Most panels are 8bit to 10 with FRC or 10bit. If 12 it's typically 10 with FRC and the gammut is still lacking too.
Click to expand...
Your points about TVs are valid, but I don't think "bang for the buck" is the audience they are targeting with the 1X right now. At least for events I'd think they'd pair it with OLEDs to give it the best possible showcase, and then let individuals decide on where they personally find the best value proposition
 
Aztechnology said:
Going to be honest. Bang for buck the Samsung KS8000 I got just crushes OLED ($700 vs ~$1800-2000 for the same size OLED. I mean I plan to jump in at some point when we get 4k@120hz and Freesync on their TV's. But as it stands right now it's hard to justify a $2000-3000 OLED TV. The higher end HDR panels on Samsung like are pretty good. Doesn't quite live up to OLED but it's nothing to scoff at.

Also for those talking about Dolby Vision. It's like the crappy TV's doing HDR-10, you can't even get close to the specs right now, not even close on OLED which is like 1/8th peak brightness under the standard. And there's very few panels at 12 but color. At 4k over HDMI you'd be able to do 30fps I think? max and that's if something has the support. Most panels are 8bit to 10 with FRC or 10bit. If 12 it's typically 10 with FRC and the gammut is still lacking too.
Click to expand...

isn't HDMI bandwidth already to low, so even for just HDR 10 you have do to chroma subsampling!?
i totally agree. Dolby Vision is not ready for the home theater yet. Maybe in 5 to 10 years
and most likely HDR10 will be the only mass standard anyway

RoboPlato said:
The KS8000 is pretty good but these current QLED sets are a step down.
Click to expand...
they're worse than last gen Samsung TVs?
Why is that?
 
Aztechnology said:
Going to be honest. Bang for buck the Samsung KS8000 I got just crushes OLED ($700 vs ~$1800-2000 for the same size OLED. I mean I plan to jump in at some point when we get 4k@120hz and Freesync on their TV's. But as it stands right now it's hard to justify a $2000-3000 OLED TV. The higher end HDR panels on Samsung like are pretty good. Doesn't quite live up to OLED but it's nothing to scoff at.

Also for those talking about Dolby Vision. It's like the crappy TV's doing HDR-10, you can't even get close to the specs right now, not even close on OLED which is like 1/8th peak brightness under the standard. And there's very few panels at 12 but color. At 4k over HDMI you'd be able to do 30fps I think? max and that's if something has the support. Most panels are 8bit to 10 with FRC or 10bit. If 12 it's typically 10 with FRC and the gammut is still lacking too.
Click to expand...

The KS8000 is pretty good but these current QLED sets are a step down.
 
Ascenion said:
I'm sorry Samsung you'd need an LG OLED TV for that and not that sub-tier bullshit you peddle to avoid paying them for a panel.
Click to expand...
Not really. I owned a Samsung KS8000 for a year, and now currently have an LG B7. The OLED is better no doubt, but the Samsung actually came unbelievably close in quality. Outstanding picture all around. I'd buy another as a secondary TV in a heartbeat. 4k HDR looked glorious on the samsung, and black uniformity was stellar. The local dimming left a bit to be desired, but I found it to actually be a lot better than most reviewers make it seem.
 
Masterspeed said:
Reminds me of when they partnered with Microsoft back when the 360 was first coming out and all the booths had nice sleek Samsung screens. I actually bought the exact TV that they used in the booth boxes too because It was so beautiful to see HD for the first time.

hqdefault.jpg
Click to expand...

Yeah, I bought the same TV too back then. I remember being in Utrecht Netherlands where I played my first HD games. I was blown away. Probably the biggest jump ever. From 576i to 720p. I hope that the jump from 1080p to 4K will feel just the same.
 
Aztechnology said:
Going to be honest. Bang for buck the Samsung KS8000 I got just crushes OLED ($700 vs ~$1800-2000 for the same size OLED. I mean I plan to jump in at some point when we get 4k@120hz and Freesync on their TV's. But as it stands right now it's hard to justify a $2000-3000 OLED TV. The higher end HDR panels on Samsung like are pretty good. Doesn't quite live up to OLED but it's nothing to scoff at.
Click to expand...
I get your point and it's very valid, I wouldn't recommend an OLED TV to anyone being price conscious, but this is a showcase right? You want the best to show off what the One X can do. Samsung's QLED sets aren't the best. Not even close. You'd be better with a B7 or an A1E.

Naked Snake said:
What is QLED?
Click to expand...

Samsung not wanting to pay LG to make the panel/trying to confuse people into thinking it is an OLED.
 
Ascenion said:
Samsung not wanting to pay LG to make the panel/trying to confuse people into thinking it is an OLED.
Click to expand...

It works tbh. Even one of my friends who works at Best Buy urged me to buy a QLED over the OLED. He thinks the QLED is "objectively better.". I just shook my head and bought the OLED.
 
RoboPlato said:
The KS8000 is pretty good but these current QLED sets are a step down.
Click to expand...

I'm not sure why that happened. Obviously the move in general IMO to thinner curved dimished picture quality because of lack of Local dimming and using edge lighting. But how did they get even worse after a revision. Dissapointing.
 
Ascenion said:
I get your point and it's very valid, I wouldn't recommend an OLED TV to anyone being price conscious, but this is a showcase right? You want the best to show off what the One X can do. Samsung's QLED sets aren't the best. Not even close. You'd be better with a B7 or an A1E.



Samsung not wanting to pay LG to make the panel/trying to confuse people into thinking it is an OLED.
Click to expand...

so they still use LED backlit to make the LC emit light? They can't do it by themself like OLEDs?

edit:
hmm found a pretty good YT video about it:
https://www.youtube.com/watch?v=zCCrEYezyeE
https://www.youtube.com/watch?v=Qjd80VIYQJg

yeah it's just marketing
just a filter, wtf
no difference in the LC Display
and no different in the LED backlit
 
MazeHaze said:
It works tbh. Even one of my friends who works at Best Buy urged me to buy a QLED over the OLED. He thinks the QLED is "objectively better.". I just shook my head and bought the OLED.
Click to expand...
Uninformed employees influencing customer decisions seems to be the norm here sadly as well.
 
hanspampel said:
so they still use LED backlit to make the LC emit light? They can't do it by themself like OLEDs?
Click to expand...

Basically. A QLED is a LCD TV with a Quantum dot film layer over the LCD I think? Not 100% on the exacts of it but yes it is just an LCD TV or LED since that's what is lighting it. It's nothing close to an OLED.

Edit: you beat me but yeah it's marketing bull crap.
 
Peak Dolby Vision isn't ready for 5 to 10 years but it's scalable and works right now in its current iteration. Better to have it now than wait to until tvs can handle it's best level.

One of the benefits of DV is taking something that is mastered in higher nits and make it look decent in lower nits TV's.

MS needs to get DV on XB1.
 
Ascenion said:
Basically. A QLED is a LCD TV with a Quantum dot film layer over the LCD I think? Not 100% on the exacts of it but yes it is just an LCD TV or LED since that's what is lighting it. It's nothing close to an OLED.

Edit: you beat me but yeah it's marketing bull crap.
Click to expand...

yeah last time i read about QLED, it was a Wikipedia article about research done in that category and i thought
wow" self emitting LEDs. Samsung achieved that in an consumer product
but it's not even close. this is really very misleading

and the second video i posted says exactly that.

Mrbob said:
Peak Dolby Vision isn't ready for 5 to 10 years but it's scalable and works well right now in its current iteration. Better to have it now than wait to until tvs can handle it's best level.

One of the benefits of DV is taking something that is mastered in higher nits and make it look decent in lower nits TV's.

MS needs to get DV on XB1.
Click to expand...
MS could update the console, if they want to.
doubt there is any hardware limitation. the hardware limitation is on the TV side
 
JohnnyFootball said:
Samsung needs to support Dolby Vision before I remotely consider getting a TV of theirs in the future.
Click to expand...

So you mean the whole industry. Because nobody has the specs on a consumer level display for Dolby Digital. They're all lacking heavily. Anything claiming to support Dolby Digital right now is like how the low end 4K TV's claim to have HDR10 support.
 
Ascenion said:
I'm sorry Samsung you'd need an LG OLED TV for that and not that sub-tier bullshit you peddle to avoid paying them for a panel.
Click to expand...

This guy knows what's up, if you're going for a 4K TV Quantum Dot ain't it as much as Samsung lies about how great it is.

Aztechnology said:
So you mean the whole industry. Because nobody has the specs on a consumer level display for Dolby Digital. They're all lacking heavily. Anything claiming to support Dolby Digital right now is like how the low end 4K TV's claim to have HDR10 support.
Click to expand...
Dolby Vision not Digital, two different things and Sony/LG already supports it on their TV's and some other manufacturers.

On-topic: good on Xbox and Samsung to push 4K though, I welcome the move whole heartedly.
 
Shin said:
This guy knows what's up, if you're going for a 4K TV Quantum Dot ain't it as much as Samsung lies about how great it is.


Dolby Vision not Digital, two different things and Sony/LG already supports it on their TV's and some other manufacturers.

On-topic: good on Xbox and Samsung to push 4K though, I welcome the move whole heartedly.
Click to expand...

They meant Dolby Vision. They're referring to the fact that no consumer TVs can display 4000+ nits or have 12-bit panels etc.

Doesn't mean you get nothing from DV though
 
This is a good thing because this gives all competitors a heads up that they will have vvr ready tv soon and others better adopt hdmi 2.1 next year.
 
Ascenion said:
Basically. A QLED is a LCD TV with a Quantum dot film layer over the LCD I think? Not 100% on the exacts of it but yes it is just an LCD TV or LED since that's what is lighting it. It's nothing close to an OLED.

Edit: you beat me but yeah it's marketing bull crap.
Click to expand...
Is the QLED supposed to be any different from how the previous sets (ks8000/9000) were quantum dot sets? Or how the much older Sony w900a was quantum dot too?
 
You must log in or register to reply here.

Similar threads

Do you play game with your partner (wife, girlfriend, boyfriend etc)? Show us your setup
23
285
AmuroChan replied
  • Poll
Rate the Xbox Partner Preview - March 2026
39
830
Orbital2060 replied
Insider Gaming - Xbox Partner Preview Confirmed for This Week
2 3 4 5
224
3K
SenkiDala replied
ID @ Xbox show starting soon
17
475
Tobimacoss replied
  • Poll
Rate the PC Gaming Show 2026
33
671
March Climber replied
Top Bottom