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NYT
Hollywood had a horrible summer.
Between the first weekend in May and Labor Day, a sequel-stuffed period that typically accounts for 40 percent of annual ticket sales, box office revenue in North America totaled $3.8 billion, a 15 percent decline from the same span last year. To find a slower summer, you would have to go back 20 years. Business has been so bad that Americas three biggest theater chains have lost roughly $4 billion in market value since May.
Ready for the truly alarming part? Hollywood is blaming a website: Rotten Tomatoes.
I think its the destruction of our business, Brett Ratner, the director, producer and film financier, said at a film festival this year.
Some studio executives privately concede that a few recent movies just a few were simply bad. Flawed marketing may have played a role in a couple of other instances, they acknowledged, along with competition from Netflix and Amazon.
But most studio fingers point toward Rotten Tomatoes, which boils down hundreds of reviews to give films fresh or rotten scores on its Tomatometer. The site has surged in popularity, attracting 13.6 million unique visitors in May, a 32 percent increase above last years total for the month, according to the analytics firm comScore.