Gamasutra: Right now, in terms of where Ignition's at, at least in North America, I see the peers of the company being companies like Atlus and XSEED -- in that range. But I get the impression that the aspirations are larger. Can you talk about that sort of motivation?
SB: Right now we are definitely competing for some of the same types of games that those two publishers are, just because their philosophies are in line with us. You know: action RPGs, Japanese-style games. But I think when you see, a year from now, the kind of games we're announcing, it's not on the level of those publishers. It's something they could never do.
RS: I think we've run past the aspiration part, because we wouldn't be at the aspiration stage if we were going to release what we are supposed to be releasing in 2010, you know? So I think we're about already a year and a half past the aspiration, from that perspective.
AC: And you can see that. I don't think they're making the type of IP or content that we're making. We are jumping to triple-A status.
RS: Yeah. It is the triple-A status, and a repertoire of not one, but more than one game. That's going to arouse the curiosity from that point. The combination of the passion of the team, the different geographies, and UTV coming together, is really the USP.
