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Nokia Q1 2012: €1.3b operating loss, 11.9 million smart devices sold

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Nokia's Q1 2012 financial report has just been posted, noting an operating loss of €1.3 billion that led to a net loss of €590 million for the period. The company did warn us that it wouldn't be able to maintain its earlier forecast of breaking even, and now we know the full extent of the damage. In total, Nokia sold 11.9 million smart devices during Q1, which is less than half of the 24.9 million it achieved in the first three months of 2011. This has been put down to the rapid decline in Symbian handset sales, which Nokia says have been "partially offset by growing sales of Nokia Lumia devices."

Operating losses from the Smart Devices and Services division alone amounted to €219 million, equivalent to a -5.2 percent operating margin. That compares to much more buoyant numbers of €729 million and 10.3 percent, respectively, during the same period last year, a time when Nokia was still relying on Symbian as its main OS while preparing to make the move to Windows Phone.

This is an understandable period of transition for Nokia, as it seeks to establish its new mobile platform, though it doesn't look like it'll be coming to an end any time soon — the company forecasts Q2 2012 operating margin from its smartphones to be at or below the current loss-making levels.
http://www.theverge.com/2012/4/19/2959563/nokia-q1-2012-financial-report

That loss is broken down as €772 million to restructure Nokia Siemens Networks, €101 million to restructure the Devices & Services and Location & Commerce departments, principally in shedding employees and relocating its factories to Asia. It had forecasted an operating margin of three percent below "break even," and says it's likely to remain that way well into the second quarter. Stephen Elop pointed out that much of the loss is due to both increased competition and the costs of restructuring, but also seemed to tacitly confirm rumors we'd heard that UK carriers have been resistant to Nokia's new direction, saying that establishing momentum in the country has been "challenging." However, it's still promising to arrest the slump and in a statement to Moody's on Monday, the company pledged that it was prioritizing "cash conservation" exercises, although its liquid cash reserves have fallen 24% in a year, meaning that the company's only got €4.8 billion ($6.3 billion) put aside for a rainy day.
http://www.engadget.com/2012/04/19/nokia-q1-2012/

http://www.results.nokia.com/results/Nokia_results2012Q1e.pdf
 
Imo Nokia should not have gone with Windows, irrespective of how much money Microsoft threw at them. If they were Android right now I do think they could have been solid competition for Samsung and HTC.
 
Favorite song of Nokia's board? "Yeah Yeah Yeahs - Heads will roll"
Nokia head of sales steps down after only a year on Leadership Team

Colin Giles, Nokia's executive vice president of sales and a member of the Nokia Leadership Team is stepping down after 20 years with the company. Nokia is not planning on replacing Giles, instead saying it sees the departure as "reducing a layer of sales management." Giles cites the desire to spend more time with his family as his reason for leaving.

Nokia say in a prepared statement that the VP will stay with the company until June 30th to help aid a smooth transition. Giles joined the company back in 1992 and last February was made one of 14 members of the Nokia Leadership Team, an elite group at the upper echelon of the company.
http://www.theverge.com/2012/4/19/2959597/Nokia-colin-giles-quits-vp-sales

Weird that they're not disclosing their Lumia sales figures.

They're not over a million, so not really worth reporting.
 
After moving from Symbian to WP I think it was pretty much given that they have at least a year of very rough time. No one is buying Symbian phones as they have no future but at the same time they don't have WP phones to offer in cheaper phone models were they usually do the best. When they get full range of WP phones from cheap normal phones to high end smartphones we will see how they do.
 
Breakdown of all phones (not just smartphones):

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I wonder what would happen if they brought back the retro phone with snake and marketed as "everyone needs a reliable back up phone"
 
Betting on WP7 was one of the dumbest things they did. They still had some brand loyalty and they know how to make hardware. Their Android phones would sell amazingly. I don't know anyone even thinking about buying Nokia WP7 phone.
 
Betting on WP7 was one of the dumbest things they did. They still had some brand loyalty and they know how to make hardware. Their Android phones would sell amazingly. I don't know anyone even thinking about buying Nokia WP7 phone.

I don't know anyone even thinking about buying a WP7 phone full stop.

The lack of mindshare is amazing considering Microsoft's money, and how they say hammered Kinect into the collective consciousness. Even the Lumia ads in the UK, which were very well done and caught your attention, only mentioned WP7 in smallprint.

It's good to be different, but not when people don't know why you're different.
 
I don't know anyone even thinking about buying a WP7 phone full stop.

The lack of mindshare is amazing considering Microsoft's money, and how they say hammered Kinect into the collective consciousness. Even the Lumia ads in the UK, which were very well done and caught your attention, only mentioned WP7 in smallprint.

It's good to be different, but not when people don't know why you're different.

My sister wants an 800. Because she can have a pink one and looks nice (will grant it that). Didn't even know it was windows phone.
 
Thanks, how does a company like MS invest so much for so little return ?
They must burn through money like mad.

Its money that would otherwise be paid in tax usually. Hence why companies don't often give a crap. Also MS are playing the long long game, rather like with the 360 (perhaps not with the same results however)
 
Apple no, google yes.

Wait, what?

You couldn't be using market cap as a comparison (Apple is significantly larger than MS and Google)

You couldn't be using revenue as a comparison (Apple is significantly larger than MS and Google)

You couldn't be using total assets as a comparison (Apple > MS > Google)

You couldn't be using employee headcount as a comparison (MS > Apple > Google)

You couldn't be using age as a comparison (MS ~= Apple > Google)

You couldn't be using mobile phone sales as some sort of round-about comparison (Google and MS don't sell cell phones, Apple does; Apple's cell phone outsells any Android phone individually but Android phones together outsell Apple's phones, both Apple and Google's offerings vastly outsell WP7)

... so what comparison are you making
 
My sister wants an 800. Because she can have a pink one and looks nice (will grant it that). Didn't even know it was windows phone.

I imagine the end result of the ads for most who made it as far as a shop would have been "Oh, so it isn't Android?" and fear of the unknown kicks in plus being the odd one out with friends and what apps they have and stuff.

They needed to sell WP7 as much as the phones, otherwise what was the point of the whole venture.
 
Wait, what?

You couldn't be using market cap as a comparison (Apple is significantly larger than MS and Google)

You couldn't be using revenue as a comparison (Apple is significantly larger than MS and Google)

You couldn't be using total assets as a comparison (Apple > MS > Google)

You couldn't be using employee headcount as a comparison (MS > Apple > Google)

You couldn't be using age as a comparison (MS ~= Apple > Google)

You couldn't be using mobile phone sales as some sort of round-about comparison (Google and MS don't sell cell phones, Apple does; Apple's cell phone outsells any Android phone individually but Android phones together outsell Apple's phones, both Apple and Google's offerings vastly outsell WP7)

… so what comparison are you making
Could be using total mobile phone unit volumes per quarter which includes both feature and smart phones. Though Apple outsells Nokia in smart phone units per quarter (37 vs 12 million), Nokia still sells 82 million total a quarter.
 
Wait, what?

You couldn't be using market cap as a comparison (Apple is significantly larger than MS and Google)

You couldn't be using revenue as a comparison (Apple is significantly larger than MS and Google)

You couldn't be using total assets as a comparison (Apple > MS > Google)

You couldn't be using employee headcount as a comparison (MS > Apple > Google)

You couldn't be using age as a comparison (MS ~= Apple > Google)

You couldn't be using mobile phone sales as some sort of round-about comparison (Google and MS don't sell cell phones, Apple does; Apple's cell phone outsells any Android phone individually but Android phones together outsell Apple's phones, both Apple and Google's offerings vastly outsell WP7)

... so what comparison are you making

Yeah, sorry.. somewhat mis answered the question.

Answered it as if the question was "are ms bigger than google and apple." I was thinking market cap though.
 
Yeah, sorry.. somewhat mis answered the question.

Answered it as if the question was "are ms bigger than google and apple." I was thinking market cap though.

This totally makes more sense :p

Could be using total mobile phone unit volumes per quarter which includes both feature and smart phones. Though Apple outsells Nokia in smart phone units per quarter (37 vs 12 million), Nokia still sells 82 million total a quarter.

Nokia: The choice of drug dealers who need cheap burner phones since 1993
 
People should really give the Lumia 800 a chance.

Especially those who only kinda want a smartphone but don't want to spend that kind of money. You can find brand new unlocked models for 300 Euros and cheaper here.
 
They joined up with MS because they were already screwed.

No, they could easily have pursued MeeGo with Hartmann, it was getting rave reviews all around and it would have been very quick to roll out. It would also have been under their control. The extra year's wait that Nokia had to roll out Lumia vs Android is what killed them. While Samsung, HTC, Moto, and Sony Ericsson were putting out iPhone alikes with qHD multi-touch screens and a packed Marketplace, Nokia were stuck with Symbian Belle and MeeGo. The latter would have been attractive, but Elop came out and said it was one of a kind and that Nokia wouldn't support the OS with development resources so it tanked as well.

Elop poisoned the Nokia well to make WP7 more attractive and now the former industry titan is paying for it. What's sad is that Sony (Ericsson) likely sold more smartphones this quarter than Nokia.
 
although its liquid cash reserves have fallen 24% in a year, meaning that the company's only got €4.8 billion ($6.3 billion) put aside for a rainy day.

Yeah, that's not good. They burned through a quarter of their cash in a year. Maybe it's time to beg MS for another bailout?
 
So is there seriously no money to be made off the low-end phones? Because last time I checked, Nokia more or less dominated that sector of the mobile market.

Many of those phones sell for $100 or less with no subsidy at all; even with 80 million of them a year, that's less than a billion dollars in gross, notwithstanding costs of production and distribution.
 
Yeah, sorry.. somewhat mis answered the question.

Answered it as if the question was "are ms bigger than google and apple." I was thinking market cap though.

Why would you think MS had a bigger market cap than Apple? That wouldn't make any sense with how the industry is currently. I would think it would be obvious Apple has a larger market cap.
 
No, they could easily have pursued MeeGo with Hartmann, it was getting rave reviews all around and it would have been very quick to roll out. It would also have been under their control. The extra year's wait that Nokia had to roll out Lumia vs Android is what killed them. While Samsung, HTC, Moto, and Sony Ericsson were putting out iPhone alikes with qHD multi-touch screens and a packed Marketplace, Nokia were stuck with Symbian Belle and MeeGo. The latter would have been attractive, but Elop came out and said it was one of a kind and that Nokia wouldn't support the OS with development resources so it tanked as well.

Elop poisoned the Nokia well to make WP7 more attractive and now the former industry titan is paying for it. What's sad is that Sony (Ericsson) likely sold more smartphones this quarter than Nokia.

MeeGo would have bombed stronger than WP7. WP7 has at least MS to back it, MeeGo would be DOA.
 
No, they could easily have pursued MeeGo with Hartmann, it was getting rave reviews all around and it would have been very quick to roll out. It would also have been under their control. The extra year's wait that Nokia had to roll out Lumia vs Android is what killed them. While Samsung, HTC, Moto, and Sony Ericsson were putting out iPhone alikes with qHD multi-touch screens and a packed Marketplace, Nokia were stuck with Symbian Belle and MeeGo. The latter would have been attractive, but Elop came out and said it was one of a kind and that Nokia wouldn't support the OS with development resources so it tanked as well.

Elop poisoned the Nokia well to make WP7 more attractive and now the former industry titan is paying for it. What's sad is that Sony (Ericsson) likely sold more smartphones this quarter than Nokia.

I really doubt Meego would've been any better. That OS was dead on arrival. Perhaps if Nokia had gone with Android, things would've looked better than it does today though.


Still though, now that Nokia is MS's bitch, I hope they at least get some advantages of it as well. MS better bail out Nokia and throw massive amounts of money towards their WP7/8 platform to make it reach critical mass.

It's a long shot, but if MS/Nokia manages to make WP a valid platform, and Nokia is the privileged provider of said platform, maybe Nokia could end up having a decent future after all.
 
If they were Android right now I do think they could have been solid competition for Samsung and HTC.

I really doubt it. Nokia would be yet company that produces Android phones. The competition is huge, both in budget and high-end phones, and I doubt Nokia would be able to break through it.
 
I still don't get why MS had their entertainment division who mostly deals with Xbox and video game software make the Windows Phone OS.

Should have been the Windows divison.
 
No, they could easily have pursued MeeGo with Hartmann, it was getting rave reviews all around and it would have been very quick to roll out. It would also have been under their control. The extra year's wait that Nokia had to roll out Lumia vs Android is what killed them. While Samsung, HTC, Moto, and Sony Ericsson were putting out iPhone alikes with qHD multi-touch screens and a packed Marketplace, Nokia were stuck with Symbian Belle and MeeGo. The latter would have been attractive, but Elop came out and said it was one of a kind and that Nokia wouldn't support the OS with development resources so it tanked as well.

Elop poisoned the Nokia well to make WP7 more attractive and now the former industry titan is paying for it. What's sad is that Sony (Ericsson) likely sold more smartphones this quarter than Nokia.

What extra year wait? The N9 with MeeGo in beta state came out last summer, the Lumia 800 with WP 7.5 came out two or three months later. The 7.5 update also got "raving reviews" and everyone's crushing it now for the lack of apps. How on earth would Meego been the better choice?
 
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