In this case, retailers are going to decide the retail prices of our digital download products, which have been decided by Nintendo so far. Nintendo will not be involved in the retailer’s retail price decision. Also, Nintendo has so far been shouldering the billing and the settlement costs at the Nintendo eShop business, but with this system, just like the ordinary packaged products, Nintendo will not shoulder these costs.
Our consumers can visit retail outlets or the retailers’ online shopping sites, look for products of interest, make a purchase decision and actually pay for the product there. The retailers then can issue the 16-digit software exchange code. As you can see on the screen now, consumers can enter the 16-digit code at the Nintendo eShop to download the software.
Basically you can buy download codes from a retailer and then use that to download the game.
This means retailers can discount the codes and they make a profit off of digital downloads.
Win/Win?