Sergey Titov:When we thought about how the game will operate, we first asked ourselves what we as players want. We dont want to pay a subscription, because what if I dont have time to play the game regularly? We dont want to be forced into buying every single upgrade, like new maps just in order to play the game with friends. We dont want a pay to win model. So we said, "OK, well go with a one time fee, that should be lower than $60." So we settled at a $29.99 price point, and well offer a discount to those that pre-order the game.
As for in-game transactions, we looked at designing that around more of a "convenience" model. In other words, players will be able to make certain micro-transaction purchases in the game, but they will not be for improved weaponry or anything that will give you an unfair power advantage. Instead, players will be able to purchase things that will help save time, such as reviving their character in normal mode, buying slightly more effective food, hydration packs, medkits, etc. To get those things they will need to spend Gold Coins in the game, which can be obtained by hunting down the special, mutated zombies, extracting their stem cells and then selling them in safe settlements or by purchasing them in-game. So, essentially, players will be able to play the complete game without ever engaging in micro-transactions, but the option is there for convenience. Also, we will allow players to rent and manage their own server from inside the game without leaving the game UI.
