What is the Creative Europe programme?
Creative Europe is the new EU programme to support European cinema and the cultural and creative sectors, enabling them to increase their contribution to jobs and growth. With a budget of 1.46 billion1 for 2014-2020, it will support tens of thousands of artists, cultural and audiovisual professionals and organisations in the performing arts, fine arts, publishing, film, TV, music, interdisciplinary arts, heritage, and the video games industry. The funding will allow them to operate across Europe, to reach new audiences and to develop the skills needed in the digital age. By helping European cultural works to reach audiences in other countries, the programme will also contribute to safeguarding cultural and linguistic diversity.
Why does Europe need a Creative Europe programme?
Culture plays a major role in the EU economy. Studies show that the cultural and creative sectors account for up to 4.5% of EU GDP and nearly 4% of employment (8.5 million jobs and many more if account is taken of their impact on other sectors). Europe is the world leader in exports of creative industry products. To retain this position, it needs to invest in the sectors' capacity to operate across borders.
Creative Europe responds to this need and will target investment where the impact will be greatest.
The new programme takes account of the challenges created by globalisation and digital technologies, which are changing the ways cultural works are made, distributed and accessed, as well as transforming business models and revenue streams. These developments also create opportunities for the cultural and creative sectors. The programme seeks to help them seize these opportunities, so that they benefit from the digital shift and create more jobs and international careers.
