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baekshi · Dec 17, 2014

Source:
http://blog.hokanko-alt.com/archives/42448688.html

PR:
http://www.bandainamcogames.co.jp/corporate/press/release/60/pdf/20141217.pdf

http://www.bandainamco.co.jp/files/1217E5AD90E4BC9AE7A4BEE7A4BEE5908DE5A489E69BB4(E88.pdf (English)

The BANDAI NAMCO Group operates the game business in Japan and overseas. With the advance of technology and diversification of user preferences, the Group has expanded into new products and service domains that extend beyond its previous game business domain.

With the start of its next Mid-term Plan in April 2015, the Company will change the names of its subsidiaries to widen the definition of their business field to entertainment without limiting them to the present field of games, thus aiming for further growth through new development of service and content businesses that utilize networks.

Ugly New Logo

Pics_nao · Dec 17, 2014

Didn't they just change the name from Namco Bandai too?

Ouren · Dec 17, 2014

Wonder Momo.

BY2K · Dec 17, 2014

This is the second time in 2 years, IIRC.

Make up your mind, Namco.

DXB-KNIGHT · Dec 17, 2014

They're about entertainment now!

RyoonZ · Dec 17, 2014

Koei Tecmo to follow next?

JayEH · Dec 17, 2014

Lol, this is the second time they've changed their name in the last year.

kewlmyc · Dec 17, 2014

BY2K said:
This is the second time in 2 years, IIRC.

Make up your mind, Namco.

Didn't they change it earlier this year? Two time in one year I think.

I wonder if they're going to start doing other things besides games now outside of Japan. Bandai Entertainment is dead in the west.

Dead Prince · Dec 17, 2014

sony computer entertainment. sony to buy them soon.

Shin-Ra · Dec 17, 2014

Gimme Ridge Driving VIII.

JehutyRunner · Dec 17, 2014

BY2K said:
This is the second time in 2 years, IIRC.

Make up your mind, Namco.

I think this is actually the second time in a year, never mind two years.

MegaSackman · Dec 17, 2014

That can't be the new logo, I have to think that's a placeholder or something.

salromano · Dec 17, 2014

baekshi said:
Ugly New Logo

It's the same logo, lol. Just swapped Games for Entertainment.

kewlmyc said:
Didn't they change it earlier this year? Two time in one year I think.

I wonder if they're going to start doing other things besides games now outside of Japan. Bandai Entertainment is dead in the west.

Yah. They changed it from Namco Bandai to Bandai Namco.

uncredited male · Dec 17, 2014

I can respect organizations that are on top of their nomenclature.

sk3 · Dec 17, 2014

I think they only changed in some countries, because not all were "bandai" then "namco".

For this change, I guess Entertainment is classier than "Games".

BlackLagoon · Dec 17, 2014

If only this meant the return of Bandai Entertainment...

Crimsonclaw111 · Dec 17, 2014

Still just Namco to me.

dakkumauji · Dec 17, 2014

Are they going to try anime again, lol

Kouriozan · Dec 17, 2014

Still used to call them Namco Bandai.

MillionStabs · Dec 17, 2014

baekshi said:
Ugly New Logo

5,000 hours in the company's copy of Photoshop

Sayah · Dec 17, 2014

They're not only in the business of making video games and have amusement parks, toys, and other things that are a big part of their revenue.

This title change makes sense I guess.

Still prefer Namco Bandai over Bandai Namco, though.

KojiKnight · Dec 17, 2014

And I'll continue to refer to them as Bamco from now into eternity.

Goodacre0081 · Dec 17, 2014

quick, someone take all of 3mins and make a better logo.

Eusis · Dec 17, 2014

dakkumauji said:
Are they going to try anime again, lol

Might explain why newer releases for Gundam in NA don't exist as far as I've noticed. You'd think SOMEONE would grab it or Bandai would hunt someone down, but I guess not.

Goodacre0081 said:
quick, someone take all of 3mins and make a better logo.

You could probably just stack their original logos and have a better one.

Seriously, both of their older logos looked nicer but rather than make a good compromise ala Square Enix they just made a... pile of blobs. Two great logos exchanged for one terrible one.

Regiruler · Dec 17, 2014

Change it back to Namco Bandai so it sounds better.

Naughty_Doge · Dec 17, 2014

Bandai Namco, the all in one entertainment company.

Ceallach · Dec 17, 2014

Just change it to Gundam Tekken

L Thammy · Dec 17, 2014

Wasn't the Namco Bandai -> Bandai Namco change only in the US or something like that? Still, wonder how much paperwork and such goes into such a minor change.

GamerJM · Dec 17, 2014

Ceallach said:
Just change it to Gundam Tekken

+Tales, SoulCalibur, Pac-Man....

DXB-KNIGHT · Dec 17, 2014

L Thammy said:
Wasn't the Namco Bandai -> Bandai Namco change only in the US or something like that? Still, wonder how much paperwork and such goes into such a minor change.

Don't worry the Tales of Team are more than enough

Curler · Dec 17, 2014

...but they already got rid of their anime division (Bandai Ent.) years ago, with their licenses passed around.

mao2 · Dec 17, 2014

Does this mean that they're gonna focus less on games? :O

dorkkaos · Dec 17, 2014

Wait...crap was it always Bandai Namco??? I've always said it as Namco Bandai....... Wooow...

baekshi · Dec 17, 2014

mao2 said:
Does this mean that they're gonna focus less on games? :O

More focus with Anime games perhaps.

GaGaGariya · Dec 17, 2014

From "Games" to "Entertainment"?

My paranoia just kicked in. Please don't lose focus on making enjoyable core games like how you are doing right now.

This isn't bad, right? Tales will be fine, right?

Blood Diamonds · Dec 17, 2014

GaGaGariya said:
From "Games" to "Entertainment"?

My paranoia just kicked in. Please don't lose focus on making enjoyable core games like how you are doing right now.

This isn't bad, right? Tales will be fine, right?

They do more than games these days

Shard · Dec 17, 2014

So does this mean they will start disturbing anime in the west again?

LuuKyK · Dec 17, 2014

Biggest revelation from all this is that there is a BN of Brazil. I live here and had no idea. lol

GaGaGariya · Dec 17, 2014

Blood Diamonds said:
They do more than games these days

So, they are changing their name not because they want to expand but because they're already expanding to more than games and the name-change was done so it can fit to what they do now? I can relax if that's the case.

Takao · Dec 17, 2014

Blood Diamonds said:
They do more than games these days

bandai namco has always done more than just games

GaGaGariya · Dec 17, 2014

Ah, now that I think of it, Bandai Namco owns Sunrise.

I worry too much.

YoYo Switch · Dec 17, 2014

And didn't the split up their names for a while there too

I'm pretty sure my copy of Dark Souls just says Bandai and Enslaved just says Namco

IdreamofHIME · Dec 17, 2014

Still Bamco to me

t26 · Dec 17, 2014

I thought they were taking a page from Vince McMahon.

Shard · Dec 17, 2014

t26 said:
I thought they were taking a page from Vince McMahon.

Bandai Namco actually has success in multiple fields.

Totobeni · Dec 17, 2014

"Entertainment", seems pointless when they still use Bandai brand and logo for the non games stuff.

Tomohawk · Dec 17, 2014

the logo looks like someone took a piss on an orange tooth

Shin-Ra · Dec 17, 2014

Goodacre0081 said:
quick, someone take all of 3mins and make a better logo.

baekshi · Dec 17, 2014

Totobeni said:
"Entertainment", seems pointless when they still use Bandai brand and logo for the non games stuff.

Why not just drop Games and Entertainment together.

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