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[Aquamarine]

They are still renting the Nokia Theatre, and that will still have a stage setup for their tournament. They even had a stage setup last year with speakers on it.

I highly doubt having a camera to live stream that hypothetical event and add a few flashy gimmicks here and there is going to take up considerable economic resources.

They are simply doing this because, they are Nintendo and they can "do anything they want". Except, of course, return positive yields to their investors.

And as I said, it's clear that Nintendo has calculated that the net result of this live conference is economically inferior to its logistics and costs. I'm not just talking about explicit costs here, but also implicit costs.

When Nintendo has a live press conference:

1) Despite planning and coordination, the event can be unpredictable (cf. Miyamoto's Skyward Sword messup). Digital events are always 100% on-point. The only unpredictability is the reliability of the hosting servers, but Nintendo is getting rid of that concern by broadcasting through a wide variety of hosts (Twitch, YouTube, Ustream, Nico Nico, etc.) And, you can have that hosting server problem with livestreams of normal pre-E3 conferences as well.

2) It's from a Japanese company to an English-speaking audience that requires on-the-fly translators / interpreters, and can result in a less-than-seamless experience. In a Nintendo Direct / digital event, you can put up subtitles, or have an English voice seamlessly dub over Japanese speakers.

3) It costs more to host a massively-hyped pre-E3 press conference than a Smash Bros. tournament. Regardless if they rented out the actual theater, maintaining a massive-scale, live presentation is more difficult and expensive than just broadcasting it digitally.

4) It's presented to the press / industry figures instead of directly to the consumer. With a digital event, you can cut out the fluff + focus more on going in-depth (like when we visited the Platinum studios for Bayonetta 2) that you might not be able to do in a live conference.

5) Nintendo can more effectively leverage the event as a marketing tool. Conferences to the press are immediately judged with cheering...lack of cheering...near-silence, etc. These can have significant impacts on their momentum. Conferences to the consumer allows each person to derive their own opinion about the announcements at their own pace without any judgments immediately imposed upon them by the press.

6) This one is a bit silly. As we all know, Iwata-san isn't exactly a native English speaker. Iwata feels more comfortable with the pre-recorded Direct / digital events where he can re-record himself any time he messes up. Digital events are more relaxed environments for presenters, and it allows them to make appearances without actually flying to LA and standing in front of the press.

7) In Nintendo's opinion, attending E3 with a bunch of events + holding a cross-country E3 demo promotion + hosting a digital pre-E3 conference will have MORE BENEFIT FOR NINTENDO than a pre-E3 conference in terms of engaging the average consumer with their brand of marketing. All of the "value" that's lost from these gaudy presentations...Nintendo doesn't imagine they will lose anything significant.

The last one is key. Clearly there are people in this thread who disagree with that last point, and that's certainly a very valid way of looking at things.

There is a reason why Activision + EA + Microsoft + Sony do these conferences every year, and that's an important point to keep in mind.

 

[TheGreatMightyPoo]

Robo-Reggie murdered that innocent girl.

I remember a feminist or someone was pissed about Little Mac punching Samus.

Round 2???

 

[The_Lump]

And i am not saying that they are saying its worthless, what is being presented is that this stream/video package business is somehow just as good as a live conference. If it was just as good, every company would do it, since it is cheaper and much easier to do, yet i do not expect many companies to emulate them.

The argument of "media will cover it anyway" does not hold up. Apple could announce the next Iphone doing Indian smoke signals and the media will pick up on it, but it does not mean it will have the same impact that a gigantic conference will.

Maybe it's not "just as good" , but the point is it should be "just as good". The media shouldn't be able to choose how well they cover something based on how much they get their ego massaged/ass licked.

 

[Chindogg]

And the point is they are doing very little to combat this perception with the public. These Directs are only good for current Wii U owners and Nintendo fans, does crap all to persuade average joe to know what a Wii U is, forget giving them confidence in even purchasing one.

"But they are on the floor" Good for them. They didnt have a confrence being passed around, live streamed and blogged by major sites though so who cares and why should the media frankly if Nintendo cant even be bothered to put on a show. The public perception is they werent there. People can yell at the clouds all they want but you are going to keep hearing it till Nintendo decides to take action.

You really should listen to me a bit more on this.
I mean, granted, it's just my opinion... but of course gaming press is going to be negative about it, because they are being cut out of the conversation. When you start promoting and talking through 'owned channels,' then you get the traffic. You're basically taking traffic away from press outlets, and letting consumers participate without their lens.

The press hasn't been kind to them for awhile, so this let's the main messaging get out to potential purchases through Nintendo's rose-tinted view. The sad part is, it works, but it mostly has to happen because of the vitriol the media is giving them in the first place. It's a cycle, just look at all the negativity today in what should be a big win for 'core fans,' since they are actively being called to take part in experiencing something that was typically reserved for elite access press.

Honestly it sounds less like Nintendo's fucking up and more like the gaming media's mad they're not getting their bribe for coverage. I'm not sure how I'm supposed to feel about this.

On one hand, I want Wii U to have some sort of success and push from E3. However I don't want Nintendo to basically bribe these pseudo journalists into giving them coverage.

 

[Crazyorloco]

Great video. I loved it. Looking forward to the e3 streams.

 

[LiberaTeExInferis]

I understand, you belong to the small minority of gamers who cared about those rehashes. Feel glad for you.

Super Mario 3d world, not a proper Mario, a new thread.

You are being insultive, me thinks..

 

[Boss Doggie]

And i am not saying that they are saying its worthless, what is being presented is that this stream/video package business is somehow just as good as a live conference. If it was just as good, every company would do it, since it is cheaper and much easier to do, yet i do not expect many companies to emulate them.

The argument of "media will cover it anyway" does not hold up. Apple could announce the next Iphone doing Indian smoke signals and the media will pick up on it, but it does not mean it will have the same impact that a gigantic conference will.

Oh I agree.

With that said, the second statement... I still disagree because, like I said, it may not be typical, but digital events still get hype across. Albeit rather than cheering crowds, you get endless posts and scrolling comments.

And the point is they are doing very little to combat this perception with the public. These Directs are only good for current Wii U owners and Nintendo fans, does crap all to persuade average joe to know what a Wii U is, forget giving them confidence in even purchasing one.

"But they are on the floor" Good for them. They didnt have a confrence being passed around, live streamed and blogged by major sites though so who cares and why should the media frankly if Nintendo cant even be bothered to put on a show. The public perception is they werent there. People can yell at the clouds all they want but you are going to keep hearing it till Nintendo decides to take action.

I never understood this "public" argument. E3 isn't very public at all. Your average joe wouldn't be able to get in to E3 unless they are filthy rich. The public gets them from news... something which a digital event will still get.

 

[Broritos]

If Nintendo isn't catering to the Press this year, does that mean I can go to E3?

...plz?

 

[Tehalemi]

No worries. I'm glad I know now. I just remember last year watching my stream turn into a 240p slideshow. I'm pleased to hear that it shouldn't happen this time.

Now I just need to think up a 24 hour illness, so I can call in sick to work.

Dude, just straight up tell your boss with a serious face, "Nintendo's event is on the 10th of June. This is why I won't be at work, this is why you need to find someone to cover for me, and this is why you need to deal with it."

I'm sure given my advice, everything would turn out just fiiiiine.

 

[BY2K]

I remember a feminist or someone was pissed about Little Mac punching Samus.

Round 2???

Don't give them ideas.

 

[TheGreatMightyPoo]

Honestly it sounds less like Nintendo's fucking up and more like the gaming media's mad they're not getting their bribe for coverage. I'm not sure how I'm supposed to feel about this.

On one hand, I want Wii U to have some sort of success and push from E3. However I don't want Nintendo to basically bribe these pseudo journalists into giving them coverage.

What do you make of IGN's "why we're excited about Mario Kart 8" video???

Nintendo involved or all IGN just presenting it in a questionably suspicious style???

 

[nckillthegrimace]

It's interesting that the presentation isn't called a Nintendo Direct like it was last year.

 

[Bsigg12]

Does anybody have a public Google calanader with all the E3 conferences/this Nintendo thing? I wouldn't mind seeing all this broken down for planning of my E3 Monday/Tuesday in June.

 

[Effect]

http://www.forbes.com/sites/insertc...ce-again-forgoing-live-stage-show-at-e3-2014/



Jesus Christ. The press butthurt is astounding. I don't know that refusing the play ball is super healthy for Nintendo given this landscape, but dear God what a treasure trove of shit this has uncovered. I really hope they can break up this gentleman's press club.

This is why they shouldn't give in either. This crap is just below the surface. It's so easy for the gaming press to just push in this direction. Then they sit and wonder why Nintendo is doing what they're doing. If they had any self-awareness they'd see their actions are what is constantly pushing Nintendo in the direction they're going as far as communicating with customers and potential customers. If the wanted back in and to matter to Nintendo more they'd change their tune. Not to suddenly praise them but simply don't distort what they say or make up BS.

 

[-Horizon-]

Yeah but spike tv airs Microsoft and Sonys key note. They won't air nintendos live stream. As a result, they will limit nintendos coverage on the show floor after the conferences

Like spike tv (the channel?) or through their website? Because now I'm curious to know the viewership on both.

 

[Anth0ny]

this will probably be the greatest e3 ever

have fun crying over 30 minutes of QOL during the E3 Direct, I'll be at best buy playing smash 4 ))))))))

 

[plutoknight]

Yeah but spike tv airs Microsoft and Sonys key note. They won't air nintendos live stream. As a result, they will limit nintendos coverage on the show floor after the conferences

So the 30 people who watch Spike TV won't see Nintendo's thing.

 

[The_Lump]

Honestly it sounds less like Nintendo's fucking up and more like the gaming media's mad they're not getting their bribe for coverage. I'm not sure how I'm supposed to feel about this.

On one hand, I want Wii U to have some sort of success and push from E3. However I don't want Nintendo to basically bribe these pseudo journalists into giving them coverage.

This. There are two separate arguments being confused here:

Some are arguing whether live press events are the most succesful way to promote your products/information at e3 (they probably are, most will agree).

Some are arguing if a live press event should be the only way to ensure your product/information is fairly covered at e3 (I like to think most will see the issue here)

 

[IntelliHeath]

NO

Don't start the hype train this early

I CAN'T HANDLE SIX WEEKS

I'm pretty sure that you can handle that.

You really should listen to me a bit more on this.
I mean, granted, it's just my opinion... but of course gaming press is going to be negative about it, because they are being cut out of the conversation. When you start promoting and talking through 'owned channels,' then you get the traffic. You're basically taking traffic away from press outlets, and letting consumers participate without their lens.

The press hasn't been kind to them for awhile, so this let's the main messaging get out to potential purchases through Nintendo's rose-tinted view. The sad part is, it works, but it mostly has to happen because of the vitriol the media is giving them in the first place. It's a cycle, just look at all the negativity today in what should be a big win for 'core fans,' since they are actively being called to take part in experiencing something that was typically reserved for elite access press.

Exactly.

 

[kuroneko0509]

Anyone else freeze-frameing their way through the Reggie office scene, looking for hints? What's the pink box? What's the Orange rectangular device/thing on the desk in foreground??!

The pink box i think is just a 2ds box, but not sure about the latter

 

[Zen_Arcade]

And i am not saying that they are saying its worthless, what is being presented is that this stream/video package business is somehow just as good as a live conference. If it was just as good, every company would do it, since it is cheaper and much easier to do, yet i do not expect many companies to emulate them.

The argument of "media will cover it anyway" does not hold up. Apple could announce the next Iphone doing Indian smoke signals and the media will pick up on it, but it does not mean it will have the same impact that a gigantic conference will.

If the only reason it's not as good is because the press are stubborn and want to cover it less then it's not really the format that's the problem. Nintendo Directs are far more informative and entertaining then the past 3-5 years of Sony/Xbox E3 conferences. Nintendo's only slip up is not getting them on TV with the other E3 coverage.

For fucks sake, last year's conferences were so bad that Sony won simply by not barring people from reselling their games. The actual conferences were boring as shit and each year I inch more and more into not taking off work to watch it.

 

[Penguin]

Like spike tv (the channel?) or through their website? Because now I'm curious to know the viewership on both.

I was looking for numbers earlier

Seems the only time they put out anything was for 2011.

Though would love to see other info.

 

[Hatchtag]

So the 30 people who watch Spike TV won't see Nintendo's thing.

You strongly underestimate that. People who tune in to Spike TV just to watch E3 coverage would end up seeing Ninty's stuff. Also, stupid idiot kids who can't figure out how to watch a stream would be able to watch it on TV.

 

[The_Lump]

The pink box i think is just a 2ds box, but not sure about the latter

 

[plutoknight]

You strongly underestimate that. People who tune in to Spike TV just to watch E3 coverage would end up seeing Ninty's stuff. Also, stupid idiot kids who can't figure out how to watch a stream would be able to watch it on TV.

I'd be curious to see Spike TV's numbers, especially on morning press conferences like Nintendo's past ones and some of MS'.

I'm almost willing to bet it's nowhere near as high as we think.

 

[ElectricBlanketFire]

You strongly underestimate that. People who tune in to Spike TV just to watch E3 coverage would end up seeing Ninty's stuff. Also, stupid idiot kids who can't figure out how to watch a stream would be able to watch it on TV.

I'm fairly certain kids would know how to view a streaming event rather than know what channel Spike TV is on.

 

[-Horizon-]

It's interesting that the presentation isn't called a Nintendo Direct like it was last year.

The video is called Play Nintendo.
They are hosting a Digital Event.
The white and blue font color used at the end is similar in color to the one used in android's kitkat and jelly bean OS...

Unprecedented partnership with Google incoming.

 

[Taker666]

http://www.forbes.com/sites/insertc...ce-again-forgoing-live-stage-show-at-e3-2014/



Jesus Christ. The press butthurt is astounding. I don't know that refusing the play ball is super healthy for Nintendo given this landscape, but dear God what a treasure trove of shit this has uncovered. I really hope they can break up this gentleman's press club.

Here are some other headlines from gaming sites....almost all choosing to focus foremost on what Nintendo won't be doing..as opposed to what they will.

No links included (intentionally).

Nintendo Announces No Live Press Conference For E3 (IGN)

Nintendo Reveals its E3 Plans Don't Include Live Conference (IGN)

Nintendo Will Not Hold An E3 Press Conference, But Will Show Off Games (Siliconera)

Nintendo won't hold a live press conference at E3 2014 (Eurogamer)

Nintendo Skips E3 2014 Press Event for Streaming Video and Smash Tourney (USGamer.net)

Nintendo skips E3 press conferences, announces Nintendo Digital Event (Destructoid)

Nintendo bails on E3 press conference yet again (cnet)

For the second year in a row, Nintendo will be skipping a traditional E3 press conference.(Gamespot)

 

[vasametropolis]

Bookmarked!

Lol damn. Please announce Zelda ninty or I will no longer have a face.

 

[onilink88]

TP was a SD game with big scales and Nintendo has never made this kind of title on HD hardware.3D world which is very similar with 3D Land has some framerate problems. I don't know how Nintendo will deal with big AAA games in HD. The first one will be MK8 and it seems to be very beautiful but a big Zelda asks more technical skills.

X?

 

[Graphics Horse]

What's the Orange rectangular device/thing on the desk in foreground??!

I think that's just a book...

 

[Chindogg]

Here are some other headlines from gaming sites....almost all choosing to focus foremost on what Nintendo won't be doing..as opposed to what they will.

No links included (intentionally).

At least Destructoid mentions they're doing SOMETHING at E3.

 

[thisisvlad]

And as I said, it's clear that Nintendo has calculated that the net result of this live conference is economically inferior to its logistics and costs. I'm not just talking about explicit costs here, but also implicit costs.

When Nintendo has a live press conference:

1) Despite planning and coordination, the event can be unpredictable (cf. Miyamoto's Skyward Sword messup). Digital events are always 100% on-point. The only unpredictability is the reliability of the hosting servers, but Nintendo is getting rid of that concern by broadcasting through a wide variety of hosts (Twitch, YouTube, Ustream, Nico Nico, etc.) And, you can have that hosting server problem with livestreams of normal pre-E3 conferences as well.

2) It's from a Japanese company to an English-speaking audience that requires on-the-fly translators / interpreters, and can result in a less-than-seamless experience. In a Nintendo Direct / digital event, you can put up subtitles, or have an English voice seamlessly dub over Japanese speakers.

3) It costs more to host a massively-hyped pre-E3 press conference than a Smash Bros. tournament. Regardless if they rented out the actual theater, maintaining a massive-scale, live presentation is more difficult and expensive than just broadcasting it digitally.

4) It's presented to the press / industry figures instead of directly to the consumer. With a digital event, you can cut out the fluff + focus more on going in-depth (like when we visited the Platinum studios for Bayonetta 2) that you might not be able to do in a live conference.

5) Nintendo can more effectively leverage the event as a marketing tool. Conferences to the press are immediately judged with cheering...lack of cheering...near-silence, etc. These can have significant impacts on their momentum. Conferences to the consumer allows each person to derive their own opinion about the announcements at their own pace without any judgments immediately imposed upon them by the press.

6) This one is a bit silly. As we all know, Iwata-san isn't exactly a native English speaker. Iwata feels more comfortable with the pre-recorded Direct / digital events where he can re-record himself any time he messes up. Digital events are more relaxed environments for presenters, and it allows them to make appearances without actually flying to LA and standing in front of the press.

7) In Nintendo's opinion, attending E3 with a bunch of events + holding a cross-country E3 demo promotion + hosting a digital pre-E3 conference will have MORE BENEFIT FOR NINTENDO than a pre-E3 conference in terms of engaging the average consumer with their brand of marketing. All of the "value" that's lost from these gaudy presentations...Nintendo doesn't imagine they will lose anything significant.

The last one is key. Clearly there are people in this thread who disagree with that last point, and that's certainly a very valid way of looking at things.

There is a reason why Activision + EA + Microsoft + Sony do these conferences every year, and that's an important point to keep in mind.

Beautifully stated Aquamarine. The point isn't: "what's traditionally worked" it's "how do we better reach our end customers?"

 

[kuroneko0509]

On the other hand, I think there's some hint when the A-Mech said that he's a new peripheral made by Miyamoto.. I want to hope that they will show something hardware side too lol

 

[Heroman]

Lol damn. Please announce Zelda ninty or I will no longer have a face.

Didn't you hear the music, it is going to be there.

 

[The_Lump]

I think that's just a book...

Never!! I'm choosing to believe it's a portable WiiU in spice orange.

 

[jeffers]

Here are some other headlines from gaming sites....almost all choosing to focus foremost on what Nintendo won't be doing..as opposed to what they will.

No links included (intentionally).

so sad =(

 

[Bsigg12]

Yeah but spike tv airs Microsoft and Sonys key note. They won't air nintendos live stream. As a result, they will limit nintendos coverage on the show floor after the conferences

I didn't think they were doing Sony's conference anymore and it was just streamed? I know GTTV streams it live but it wasn't on Spike last year which is part of the reason it was 2+ hours. Microsoft is limited to 90 minutes because of being on TV without ads.

 

[georly]

And as I said, it's clear that Nintendo has calculated that the net result of this live conference is economically inferior to its logistics and costs. I'm not just talking about explicit costs here, but also implicit costs.

When Nintendo has a live press conference:

1) Despite planning and coordination, the event can be unpredictable (cf. Miyamoto's Skyward Sword messup). Digital events are always 100% on-point. The only unpredictability is the reliability of the hosting servers, but Nintendo is getting rid of that concern by broadcasting through a wide variety of hosts (Twitch, YouTube, Ustream, Nico Nico, etc.) And, you can have that hosting server problem with livestreams of normal pre-E3 conferences as well.

2) It's from a Japanese company to an English-speaking audience that requires on-the-fly translators / interpreters, and can result in a less-than-seamless experience. In a Nintendo Direct / digital event, you can put up subtitles, or have an English voice seamlessly dub over Japanese speakers.

3) It costs more to host a massively-hyped pre-E3 press conference than a Smash Bros. tournament. Regardless if they rented out the actual theater, maintaining a massive-scale, live presentation is more difficult and expensive than just broadcasting it digitally.

4) It's presented to the press / industry figures instead of directly to the consumer. With a digital event, you can cut out the fluff + focus more on going in-depth (like when we visited the Platinum studios for Bayonetta 2) that you might not be able to do in a live conference.

5) Nintendo can more effectively leverage the event as a marketing tool. Conferences to the press are immediately judged with cheering...lack of cheering...near-silence, etc. These can have significant impacts on their momentum. Conferences to the consumer allows each person to derive their own opinion about the announcements at their own pace without any judgments immediately imposed upon them by the press.

6) This one is a bit silly. As we all know, Iwata-san isn't exactly a native English speaker. Iwata feels more comfortable with the pre-recorded Direct / digital events where he can re-record himself any time he messes up. Digital events are more relaxed environments for presenters, and it allows them to make appearances without actually flying to LA and standing in front of the press.

7) In Nintendo's opinion, attending E3 with a bunch of events + holding a cross-country E3 demo promotion + hosting a digital pre-E3 conference will have MORE BENEFIT FOR NINTENDO than a pre-E3 conference in terms of engaging the average consumer with their brand of marketing. All of the "value" that's lost from these gaudy presentations...Nintendo doesn't imagine they will lose anything significant.

The last one is key. Clearly there are people in this thread who disagree with that last point, and that's certainly a very valid way of looking at things.

There is a reason why Activision + EA + Microsoft + Sony do these conferences every year, and that's an important point to keep in mind.

Thank you for summing up what I was thinking. This is all for the benefit of nintendo, with less risk, and comparably equal reward. There are only a few downsides (perception, and the loss of the E3-2004-style cheering that can hype people up for a game), but the benefits outweigh those. The press prefer the old way (direct connection w/ nintendo), and so do the nostalgics (for the E3-2004 reasons), but most people are unaffected/benefit from the new style.

 

[Riki]

And journalists wonder why we treat them like a joke.

 

[Kacho]

I'd be curious to see Spike TV's numbers, especially on morning press conferences like Nintendo's past ones and some of MS'.

I'm almost willing to bet it's nowhere near as high as we think.

Probably not. I would also think that the vast majority of people tunning in are those who frequent video game forums and typically keep up on video game related things.

But who knows. Maybe he's right. There's surely a large number of stupid, idiotic kids who can't figure out how to click on a link on the internet.

 

[kuroneko0509]

The video is called Play Nintendo.
They are hosting a Digital Event.
The white and blue font color used at the end is similar in color to the one used in android's kitkat and jelly bean OS...

Unprecedented partnership with Google incoming.

Nintendophone incoming...

Spoiler

just joking

 

[Tusk]

People really need to get their priorities in check. All the arguing is silly.

Happy they're just doing a stream, hope they stick to that for good. Straight to the point.

Spoiler

Most of the people complaining wont even be at E3, or even watch any streams to begin with, just complaining for the sake of it. I don't mean just people here. Already seeing people whining over on other sites I look at, too.

Love silly reactions like these, though. :b

 

[Goldenmoney]

Here are some other headlines from gaming sites....almost all choosing to focus foremost on what Nintendo won't be doing..as opposed to what they will.

No links included (intentionally).

I think it would have been great if Nintendo had a live on stage conference AND do everything else they've announced that they're doing at e3. It would've been a home run, but instead it's only a ground rule double.

 

[daripad]

They said the had new games. That means more than a WiiU Zelda announcement. I wish they announced 4 important titles for each console but that won't happen Still I'm excited

 

[Into]

Who said it's a bad idea to have conferences?

???? You tell me?

 

[KingSnake]

I'd be curious to see Spike TV's numbers, especially on morning press conferences like Nintendo's past ones and some of MS'.

I'm almost willing to bet it's nowhere near as high as we think.

All I could find is the Microsoft conference numbers:

http://vr-zone.com/articles/xbox-an...announcement-gains-8-million-viewers-24-hours

1,73 million.

???? You tell me?

You are jumping to this conclusion, based on the fact that some of us say that maybe it's better for Nintendo to not do a conference (see the posts of John Harker and Aquamarine for logical explanations of that).

 

[Disorientator]

Got no problem with this.

I don't need:
- "Who won the E3" articles (based on the three conferences)
- Fake/staged clapping from employees
- Controls acting weird/other mishaps (not experienced in actual gameplay)
- Awkward/embarrassing performances on-stage no one needs

These people make games. That's what they are good at.

Their on-stage performance should mean absolutely nothing.


Bring on the games Nintendo.

 

[Shiggy]

Super Mario 3d world, not a proper Mario, a new thread.

You are being insultive, me thinks..

Well, looking at sales and interest in Nintendo's latest offerings further strenghtens my position. People are not interested in just another Zelda, just another Wii Party, just another 3D Mario, or just another DKC, when these games just look at play like their predecessors.

 

[Ponn]

You say that, but after each Direct, Nintendo sends out press kits, press releases, loads of assets to the press, the same way every other developer reveals every other title that exists. They also house events for press to test out the upcoming games. This then has the press go on to do what they should do.

You're acting like Directs completely remove this. They do not.

Sure they do, people in this thread like to severely undercut something called hype and excitement. Is media going to be more hyped and excited about being shown Uncharted 4 on stage in a conference hall or getting a memo?

Take a step back and look at some of Wii Us problems in the market. How exactly is what Nintendos been doing the last two years helped the situation? People dont understand what a Wii U is or why they should buy it, its not getting games, its a dead system, etc. So the answer is clearly to become even more insular, market to current customers and nintendo fans and send out normal everyday press kits and hope the media does your work for you?

Yea, good luck with all that, dont act surprised at the results.