When a game partners with a console you don't own, does that put you off the game?
EA reckons no, it does not.
EA, which has partnered with Microsoft for first-person shooter Battlefield 1, has run the numbers, and the numbers say everybody wins when it comes to these sorts of deals. At an investor day, EA boss Andrew Wilson was asked whether he was concerned about Battlefield 1's association with Xbox One in the context of rival console PlayStation 4 currently enjoying a reported 2:1 install base lead.
"Our console partners want to stand right next to the biggest and best games in the industry," Wilson responded.
"Typically what we see is that just aids awareness. It aids awareness whether you're a PC gamer or an Xbox gamer or a PlayStation gamer. What the console partner hopes to achieve is some disproportionate awareness around the game as it relates to their particular console."
"But what we have seen - and we've seen the analytics against it - is if you're a PlayStation gamer, you do not reject it because it is brought to you by a potential console parter.
"You understand deeply it's also available on your console. And what we get is just a multiplier effect of greater awareness in the marketplace."