By this I mean, aside from the annual dead line projects that take a few years to produce, why not invest in one major IP that is ran off a blank check, no dead line, AAA productions through the roof. You know, like how a 1st party exclusive is suppose to be. Their catalogue would be mobile, indie, annual sports/ block buster action, MMO, and major passion product. The game would be bug free, none gender or age target specific, have no dlc, no freemiums. No busines over art. Just a present for gamers and for the love of gaming.