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Ubisoft Massive COO: "We don't want to take a stance in current politics".


Well said.

Such phenomenally fucking stupid times we live, what the fuck's wrong with people?

GTA always had me in stitches with the radio stations, lampooning everyone is the best way

Finally finally giving GTAV a full playthrough back in August was an interesting experience, the game is almost as much as a period piece as Vice City and San Andreas were, showcasing the early part of this decade, a lot's changed over the last 5 years.

A lot of the satire was also hilariously ironic when looked at in a modern light, one thing made me almost fall out of seat with surprise, the "strangers and freaks" with the Minutemen where you capture illegal immigrants, one dude is the typical redneck but then his buddy is a Russian (I think) guy, that's eerily prescient.

In fact a lot of stuff in the game deals with immigration and it's certainly something you see in a much different light today.
 

Shmunter

Member
It's a bit unfortunate because I do want developers to have the freedom to tell a story with politics if they want but we are in this weird cultural moment where everything is viewed as personal politics which makes doing anything divisive. I think we read too much into these these days. I was really bothered by how some game journalists piled on The Escapist for not wanting politics to override their game coverage.

I want games to be entertainment while being open to express what the creators want, not a fight over politics. If people, particularly game journalists, didn't try to shape gaming and therefore the culture through subtracting everything that didn't fit their personal views we'd be in a much better place. Now we have acceptance of censorship and big battles being waged over digital entertainment as if it was a political campaign.

One of the comments on the article has a line that sums up part of my feeling quite well:

"Preaching answers and/or belittling 'opposing perspectives' not only makes for less effective product, but less effective art as well."


We need to be conscious of political stories vs the entertainment pushing political agendas. One should be encouraged, like any thoughtful topic, the other will simply divide communities, create issues, and is simply bad for business.
 

HotPocket69

Banned
That’s cool. Then these should be expected to disappear, correct?

HJ19sSQ.jpg
 

ROMhack

Member
I think in today's climate you have to be smart about it, which means better writing and design. AAA games struggle because they like to fall back on making general ideological points that reflect the people who made the game rather than enriching the player. It's self-centred game design. It's also quite defensive.
 
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The_Mike

I cry about SonyGaf from my chair in Redmond, WA
With the next game, which is due in a year, when everybody has forgotten all about what they said yesterday and they will put the exact same agenda, again.

Wouldn’t surprise me. They are French after all.
 

Dunki

Member
It's a bit unfortunate because I do want developers to have the freedom to tell a story with politics if they want but we are in this weird cultural moment where everything is viewed as personal politics which makes doing anything divisive. I think we read too much into these these days. I was really bothered by how some game journalists piled on The Escapist for not wanting politics to override their game coverage.

I want games to be entertainment while being open to express what the creators want, not a fight over politics. If people, particularly game journalists, didn't try to shape gaming and therefore the culture through subtracting everything that didn't fit their personal views we'd be in a much better place. Now we have acceptance of censorship and big battles being waged over digital entertainment as if it was a political campaign.

One of the comments on the article has a line that sums up part of my feeling quite well:

"Preaching answers and/or belittling 'opposing perspectives' not only makes for less effective product, but less effective art as well."
But they are stll doing this but they do not try to push an ideology. They do not try to tell you who you should support which ideology is the best etc.
 
Its what you see before you start playing Ass Creed Syndicate. Cant remember if they added anything to it for Origins. I need someone to screencap whatever Odyssey's says:messenger_grinning_smiling:

This got me thinking does anyone have screenshots of those messages from Ubi games? Would be interesting how they were in earlier parts vs now.
 

Whitecrow

Banned
They are just guarding their backs from the SJWs that may get offended by anything in the game, a pretty smart move IMHO.
 

HotPocket69

Banned
This got me thinking does anyone have screenshots of those messages from Ubi games? Would be interesting how they were in earlier parts vs now.

The first game was simply "made by a group of people with various religious backgrounds"

Seemed unique at the time considering we were at war in Iraq/Afghanistan

It stayed that way through the Desmond era. Don't remember Black Flag's and I never played Unity. Syndicate was when I noticed they started going super progressive.
 

BANGS

Banned
I have no problems with games having a political message so long as it's not one sided propaganda and it adds to a great story. I also have no problem with games just being games with no political messages shoehorned in. Gaming companies should be under no obligation to have a political stance and stick to them when producing games, that only stifles creativity and diversity...
 

NickFire

Member
And sadly this is exactly what Ubisoft is doing. They are pandering to the crowd that wants no politics in their games.
I agree with your post just above this, but slightly disagree with this one. I say slightly because I agree Ubisoft is pandering to the same crowd as you, but I think the honest description of said crowd is "most" of it is just sick of left leaning politics being shoved down their throat, which probably would not even have been noticed if it were not the way certain tech related places operated the last few years (even this place until a year ago).

I am, in honesty, one of those people. I've just had enough, but I do still support devs making any games they want, and I am a little worried about the pendulum going too far back in the other direction. A lot of the great creators do have a left leaning ideology and it would be a shame if they become truly hindered from creating new experiences if their company is worried about a backlash from moderates or the right leaning folks (which sales numbers, IMO, suggest comprise most of the people buying AAA games). So in short, if they seem (to me) to be making left leaning politics a core part of the game design I will likely shy away because I'm just tired of the agenda and think it does more harm than good in many respects and will not support it being pushed as hard as it was before. But if the game seems, to me, to be a game with political undertones but not designed specifically around it, that's perfectly cool regardless of the political themes, barring of course things that make me shudder like actual support for Nazi's, etc.
 

mckmas8808

Mckmaster uses MasterCard to buy Slave drives
That’s cool. Then these should be expected to disappear, correct?

HJ19sSQ.jpg

And this is why Ubisoft will never achieve their goal. These days literally EVERYTHING can be considered "political". You can't even put the above disclaimer in the game without some people having internet rage and getting pissed at that one sentence.
 

HotPocket69

Banned
No one is pissed. It's just funny, dumb and pointless. No one fucking cares that someone that identifies as a lizard made your fucking game.
 

mckmas8808

Mckmaster uses MasterCard to buy Slave drives
No one is pissed. It's just funny, dumb and pointless. No one fucking cares that someone that identifies as a lizard made your fucking game.

But you do seem upset. The fact that you even said "identifies as a lizard" says something. You can't even use real identities to make your point because the real identities upsets you so much.
 

HotPocket69

Banned
Oh okay. Saying people are full of internet rage is the cool thing to say these days.

Are you the Lime or Excelsior of this new GAF or what? What’s your deal dude?

How about this: don’t address me anymore, and I won’t address you anymore. I’ve seen you give people shit on here for having different opinions or ways of thought than you for awhile. Surprised no ones kicked your ass back to Era where you’re more of a proper fit.
 
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mckmas8808

Mckmaster uses MasterCard to buy Slave drives
Are you the Lime or Excelsior of this new GAF or what? What’s your deal dude?

How about this: don’t address me anymore, and I won’t address you anymore. I’ve seen you give people shit on here for having different opinions or ways of thought than you for awhile. Surprised no ones kicked your ass back to Era where you’re more of a proper fit.

LOL! I've disagreed with some folks on here, but this is a forum so that's par for the course. I've also agreed with those same people on similar subjects after having some dialogue with them. I'm using GAF the way it was intended to be used. I don't fit on ERA because I don't like the quick bans and the obvious one-sided thinking.

Do you feel uneasy when someone simply disagrees with you on something? You are the one that's linking their one sentence disclaimer to being about politics.
 

HotPocket69

Banned
LOL! I've disagreed with some folks on here, but this is a forum so that's par for the course. I've also agreed with those same people on similar subjects after having some dialogue with them. I'm using GAF the way it was intended to be used. I don't fit on ERA because I don't like the quick bans and the obvious one-sided thinking.

Do you feel uneasy when someone simply disagrees with you on something? You are the one that's linking their one sentence disclaimer to being about politics.

No. I just don’t care if you don’t approve of my opinion or what I say and I’m not looking to debate you about it. I’m not looking to debate you on anything.
 

Vtecomega

Banned
But you do seem upset. The fact that you even said "identifies as a lizard" says something. You can't even use real identities to make your point because the real identities upsets you so much.

Era have not approved your email address yet?
 
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HotPocket69

Banned
Era have not approved your email address yet?

Just not here to get into beefs over politics in or out of videogames. Most of what I say is in jest anyway.

Now if you want to come at me on what the best 2D Megaman is (2 obviously) or why you think re4 ISN’T one of the absolute best games ever made then hell yes we can get a battle going.
 
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And sadly this is exactly what Ubisoft is doing. They are pandering to the crowd that wants no politics in their games.

Or the other side of "pandering to the crowd" -- Ubisoft is a corporate entity engaged in business and needs to hit targets for its shareholders. How do they do that? By making products that appeal to the market. Until the woke crowd makes the most money and buys the most stuff, businesses won't pander to them, as you like to put it.
 

KonradLaw

Member
Some people seem to be confusing the developer Ubisoft Massive with Ubisoft as a whole.
Yep. This is swedish studio. So expecting them to take a strong stance based on current american politics is utterly insane. Some journos seem to be convinced they picked Washington as a setting of Division 2 as some sort of Trump commentary. They never entertain the idea it's just a cool city, rarely used in videogames, that has tons of iconic places that will look cool when destroyed/abandoned. Massive has been blowing up virtual american cities since 2007 :D Was World in Conflict a commentary of fragility of american situation of that period? :D

Heck, with Far Cry 5 it was likelly the same. It was done by Canadians and they picked up the rural american setting and cult villains likelly because it was a change of pace for the franchise and allowed for a lot of cool pulpy ideas to be realized, not because they wanted to somehow create an interactive critique of modern american political situation
 
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Cosmogony

Member
Speak for yourself. I like when some games want to actually SAY something. I'm grown and I can handle it.

Because the only thing fiction would have to say would be inherently political, right?

And sadly this is exactly what Ubisoft is doing. They are pandering to the crowd that wants no politics in their games.

So, having overt politics is a brave conscious stance, but not having any is necessarily pandering?



And this is why Ubisoft will never achieve their goal. These days literally EVERYTHING can be considered "political". You can't even put the above disclaimer in the game without some people having internet rage and getting pissed at that one sentence.

Yes, anything can be considered political. And anyone can claim they've been abducted by aliens.

I can't shake off trhe feeling that when some call for overt political content in games, they have a very specific idea in mind. Their politics, their views on politics, their political stance. I have a feeling that all the alleged bravery associated with having overt politics in games would suddenly vanish into thin air if the politics in question were, say, aligned with Trump's.
 

KonradLaw

Member
And sadly this is exactly what Ubisoft is doing. They are pandering to the crowd that wants no politics in their games.
Except they aren't. There's plenty of politics in many Ubisioft games. What Ubisoft is avoiding is turning their games into interactive propaganda meant to influence the next voting season, bashing you over the head with what's right and what's not. Instead they present politics like all good fiction does, without strawmens, leaving the judgement to the audience.
 

mckmas8808

Mckmaster uses MasterCard to buy Slave drives
So, having overt politics is a brave conscious stance, but not having any is necessarily pandering?

I can't shake off trhe feeling that when some call for overt political content in games, they have a very specific idea in mind. Their politics, their views on politics, their political stance. I have a feeling that all the alleged bravery associated with having overt politics in games would suddenly vanish into thin air if the politics in question were, say, aligned with Trump's.

It's pandering when you have politics in your games, but act as if you don't. And don't confuse me with some other people from ERA, I don't run or hide when someone says or believes something that I don't believe in. We are all grown here and I feel like we can handle it. I'd love it if a game came out with overt politics that aligned with Trump's. As long as it was a quality game and the story made sense.........I'd be interested.


Except they aren't. There's plenty of politics in many Ubisioft games. What Ubisoft is avoiding is turning their games into interactive propaganda meant to influence the next voting season, bashing you over the head with what's right and what's not. Instead they present politics like all good fiction does, without strawmens, leaving the judgement to the audience.

You're right at the end of the day and I wish Ubisoft would have just said that instead of pandering to a specific crowd that they don't want to wade into politics. They worded it like this to get a reaction from a certain body of people. What they are really doing is what you said that I bolded. I wish they would have just flatly said it the way you put it. It'll be the full truth.
 

Cosmogony

Member
It's pandering when you have politics in your games, but act as if you don't. And don't confuse me with some other people from ERA, I don't run or hide when someone says or believes something that I don't believe in. We are all grown here and I feel like we can handle it. I'd love it if a game came out with overt politics that aligned with Trump's. As long as it was a quality game and the story made sense.........I'd be interested.

This was actually a really good response.
Thanks. And I do mean it.

Look forward to more of these. You and I disagree on many things, but it can't be denied that you are not merely following the herd.
 

danielberg

Neophyte
They can do whatever they want but its not that difficult to see that going far left or right in any preachy way would lose them some customers on one side or the other.
Doesnt mean that they should shy away from politics if its in service of the game best case would be they dont give a crap for any side like in the 90s-2000s days lol
 
Nice to hear that Ubisofts stops being SJWs
You see, the people triggered the most with Ubisoft claiming "we don't want to be political", are the ones that are upset by the existence of Tom Clancy license games, how Far Cry 5 isn't a 2016 personal most hated political party murder simulator, how the latest Assassin's Creed doesn't FORCE players to select a female lead, and little things like that.

Literally rewriting history to distort schoolchildren's view of ancient civilizations (and normalize some of the weirdest hollywood fantasies, like multicultural NY Poland in the Witcher, black Cleopatra, gender equality utopia in Rome, as factual history) isn't political, it's natural, and it didn't go far enough for their tastes.

Art isn't inherently political.

That's a dangerous assertation. Most of the examples presented to prove something like Mario or Tetris is political are dangerous secondary readings into the implications, causes (that "toxic", dreaded status-quo), and perceived harmful influences the work has on society (because games totally make people sexist, racist, violent, and what may you... a wacko position by itself) and then try to accuse the author of endorsing that openly.

Suddenly Star Citizen (over casting the likeliness of hollywood actors, who happen to be white, and even though they had more than enough PoC NPCs that didn't save them) and racist developers of troll games on Steam about mowing black people, are the same thing, "white supremacists". It doesn't matter if the crime of one is inferred through some critic's far-fetched, ill-will interpretations, and if the crime of the other is actual racial supremacy talk made purely to further politics.
If you can't see how high the stakes are, for future artistic expression that's threatened to either openly do political advocacy for one side to further real life politics into random people's entertainment (and the way game journalists advocate this, the more predatory, invasive and roundabout the influence is, the better), or to be lumped with the enemy, even through silence (that's equal to approval of the status quo, because everyone has to screech about politics 24/24), and so you get Kotaku's articles about Mario's "conservative politics in game design".

There's one big flaw in Kotaku's argument. They were complaining in a podcast why Ubisoft games AVOIDED politics, and said they would love a game to challenge their politics. Then if games are inherently political, why are they particularly upset that they have nothing to work with to write articles all about that game's politics? It seems like apolitical games ARE possible. If anything, they're the wisest business choice these days.
Games with political messages shouldn't be only about US elections either, like Kotaku wants them when they complain about missed opportunities in Persona 5 to make it about the US election by adjusting the localization a bit (again, to further personal politics and undermine/overshadow everything else in that message or the game at large) and cut everything that doesn't gel well with their politics (which in Persona 5, is a LOT)
 
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mckmas8808

Mckmaster uses MasterCard to buy Slave drives
You see, the people triggered the most with Ubisoft claiming "we don't want to be political", are the ones that are upset by the existence of Tom Clancy license games, how Far Cry 5 isn't a 2016 personal most hated political party murder simulator, how the latest Assassin's Creed doesn't FORCE players to select a female lead, and little things like that.

Literally rewriting history to distort schoolchildren's view of ancient civilizations (and normalize some of the weirdest hollywood fantasies, like multicultural NY Poland in the Witcher, black Cleopatra, gender equality utopia in Rome, as factual history) isn't political, it's natural, and it didn't go far enough for their tastes.

The bolded is something that is annoying. While I'm all for gender equality and diversity, it is stupid that people and companies want to rewrite history for ancient times with the policies and beliefs of today. I'd hate to see a movie, game, or TV show about America in the 1920s that made it seem as if black and white people were being treated the same. That's not accurate so why fake the funk just to make things "look" better in your 2018 content library? People have to learn and understand that everything wasn't equal back in the 20s, so it's okay that the content that is being done about that doesn't reflect an era that's 100 years afterward.
 
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KonradLaw

Member
You're right at the end of the day and I wish Ubisoft would have just said that instead of pandering to a specific crowd that they don't want to wade into politics. They worded it like this to get a reaction from a certain body of people. What they are really doing is what you said that I bolded. I wish they would have just flatly said it the way you put it. It'll be the full truth.
They actually did say exactly that. This is from that article:
"That is political, but we're not going out and saying you should vote for that person, or you should not do this; but it's a political statement of course, and we think that it's important, but we're not writing it on somebody's nose."
It's just that unfortunatelly forums posts and websites news focus on just some elements of the talk, those that will get the rise out of readers, instead of discussing the whole thing.
 

Lunk

Member
Not taking a stance is a political action, but I say fuck yes, that sends a rightful message to the inept social discourse on politics these days that "it is all bullshit and of course we don't wanna say anything to it."
 
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