So, instead of giving it a sensible budget (And reasonable expectations of sales.), and staying true to some of the pillars of the previous games, they did this. It does seem like EA intentionally set out to ruin the IP.
I do understand that companies need to make money, but I think that it's really silly when they go overboard with ridiculous budgets and "accessible" games, and then stops making them when they don't make enough money.
Games are, to some degree, art, and when companies like EA get involved it is no good for the entire gaming industry because they muddy up the idea of "games as art". I do expect games to be made by people who love making them; people who are satisfied when the game makes up the development costs (Which includes the salaries of developers, of course.), and doesn't stop making games simply because it doesn't make back twice the amount of development costs. Unfortunately, some publishers are just in it for the money, and they buy up companies with exactly those kinds of creative people, even if they are doing well on their own, and ruins their IP's.
