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Marathon approaching 15k CCU low (sponsored by coachmcguirk91 - still having a blast)

What's the bet for the conversion rate from the f2p period?
I'm thinking 15% as a ceiling, but realistically sub 10% will stick around by Jun 18th about a week after the f2p period.

Even if they bought it at a discount, I don't think they'll stick around for long.
A couple days ago I est. Ccu will be 15-20k when f2p is over.

It looks like peak today will be roughly 20k.

I'm revising it down to 13-17k.

You might get a ballpark drop of 5k.
 
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Alpha meets Omega

First and Last
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Game lost half the players in one week. Next week will obviously show that S2 did nothing. The whole thing is a farce. Sony is selling a game they know will be dead in 2 months.
 
It was definitely more dumbass PR to announce destiny is done before marathon had a chance in S2. Like up and down the chain from Bungie to Sony are a bunch or worthless execs who need culled.
 
A couple days ago I est. Ccu will be 15-20k when f2p is over.

It looks like peak today will be roughly 20k.

I'm revising it down to 13-17k.

You might get a ballpark drop of 5k.

That sounds like a reasonable estimate.

I don't think the free week attracted many new players at all, I've a feeling the only ones playing Marathon right now are mostly the people who were still playing by the end of S1, people who already own the game and like it. I think it needs drastically new content to pull in new players, not sweaty PvP content but something entirely different, like some form of a PvE mode or campaign or something. Which, probably isn't likely anytime soon, not any meaningful content at least.

And that does not bode well for Marathon at all.
 
1.4M vs 348k player hours

Code:
| Game      | Date UTC       | Coverage h | Avg CCU | Peak CCU | Player-hours | DAU range         | DAU midpoint |
| Destiny 2 | Tue 2026-06-09 | 24.0       | 59,451  | 164,950  | 1,426,818    | 475,606-1,141,454 | 713,409      |
| Marathon  | Tue 2026-06-09 | 24.0       | 14,516  |  25,695  |   348,387    | 116,129 - 278,710 | 174,194      |

Penguin Smash GIF by Pudgy Penguins
 
Betting on the wrong horse is bad enough.

But betting on him again is insane.

Third time's a charm. Sony waiting for Season 3.

Hey, they got deeper pockets for marathon than we might all think. Weeks ago, they were promoting their roadmap to Season 5 which is supposed to "bring it all together". At 3 months per season that bring Marathon support till spring 2027!

Big spenders.
 
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Betting on the wrong horse is bad enough.

But begging on him again is insane.

Third time's a charm. Sony waiting for Season 3.

Hey, they got deeper pockets for marathon than we might all think. Weeks ago, they were promoting their roadmap to Season 5 which is supposed to "bring it all together". At 3 months per season that bring Marathon support till spring 2027!

Big spenders.
All for the same cost of developing Destiny 3
 
What's the bet for the conversion rate from the f2p period?
I'm thinking 15% as a ceiling, but realistically sub 10% will stick around by Jun 18th about a week after the f2p period.

Even if they bought it at a discount, I don't think they'll stick around for long.

I downloaded it on steam and never even played it lol. Uninstalled it when I got home today to free up space.
 
Falling below 20k peak during the free period is pretty sad.

However, I think the drop once the free period ends won't be very dramatic at least. It's likely just the hardcore season 1 players mainly atm. The 50% drop in the last week was new players giving it a chance and leaving.
 
Falling below 20k peak during the free period is pretty sad.

However, I think the drop once the free period ends won't be very dramatic at least. It's likely just the hardcore season 1 players mainly atm. The 50% drop in the last week was new players giving it a chance and leaving.
Agreed, it didn't even double S1s worst day today. The server slam dropped to around launch CCU by the end of day 3, I think probably less than 10% of the current CCU are free players.
 
The free week is about to end so Marathon will probably end up back at 10k soon

(or even less than 10k depending on how many people also leave to play Destiny 2)
 
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