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Bandai Namco acquire Reflector Entertainment (strategy to develop 50% of content outside of Japan)

cormack12

Gold Member
Source: https://www.gematsu.com/2020/09/bandai-namco-acquires-unknown-9-studio-reflector-entertainment
Reflector Entertainment: Creator of Unknown 9



Bandai Namco Entertainment Europe has acquired Montreal-based Reflector Entertainment, which recently announced the video game Unknown 9: Awakening, from Lune Rouge Innovation as part of its strategy to develop 50 percent of its content outside of Japan, the company announced.

“Designing and developing the content we shall publish and distribute is the cornerstone of our strategy,” said Bandai Namco Entertainment Europe COO Arnaud Muller in a press release. “The creative vision and development capacity of Reflector Entertainment will boost Bandai Namco Entertainment Europe’s ability to craft breathtaking experiences over the years. We look forward to working with such a skilled team, and to welcome them to the Bandai Namco Entertainment family.”

Reflector Entertainment was founded in 2016 by Alexandre Amancio and Lune Rouge, and is focused on building “Storyworlds” that people can interact with across a variety of media, including video games, novels, podcasts, movies, and more.

Its Unknown 9 franchise, crafted by the company’s 120 staff, including some behind “the best AAA video games coming from Canadian studios,” has so far been revealed with the the release of the first book in a novel trilogy written by bestselling author Layton Green, podcast episodes, a comic book series, and the newly announced video game Unknown 9: Awakening.
 
Bandai Namco went beast-mode this generation. Not surprised to see them making moves to turn their worldwide brand into a true worldwide brand.
 
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