The approach to gaming that Microsoft is taking is very different from what people have been used to. However, I think if Microsoft is going to succeed in winning over consumers and future consumers to the Microsoft/Xbox Ecosystem. They should push for all in one Subscription service at a cheap price.
What I mean is something similar to Amazon Prime. Where Amazon includes all their Amazon Ecosystem services in one bug bundle.
Satya Nadella teases Microsoft 365 subscription for consumers
It seems like Microsoft is currently preparing something like this.
Phil Spencer has also mentioned that they are open to the idea of having Mixer Benefits included into XGPU, and competing with Twitch Prime and XCloud Cloud gaming will likely be included into XGPU as well.
If Microsoft 365 can include
- Office 365 Personal
- Xbox Game Pass Ultimate (Mixer, XGPU, XCloud)
- Windows 10 with additional features
- Skype Credits and Minutes.
at a price of $20-25 per month. They will likely have massive success since PSNow + PS+ cost $30 and that still can't compete against Microsoft 365. If Sony reduced the price of PSNow + PS Plus to $15, why would anyone subscribe to the service if for $5 Extra they can get M365 or for $15 they can get XGPU for the same price but for extra features?
The tactic worked for Office 365 and pretty much made competitors, asside from Google irrelevant.