Yeah, the "it has nothing to do with games" seems quite the assumption.
When actually, Iwata stated this recently:
"While we feel that this is going to take two to three years after its launch, we expect the QOL-improving platform to provide us with new themes which we can then turn into games that operate on our future video game platforms, too," he said. "Once we have established such a cycle, we will see continuous positive interactions between the two platforms that enable us to make unique propositions."
And then there was that chart from a recent meeting of theirs that showed two way arrows between the two platforms (gaming and qol), or something of the like.
Point is, QOL may be dabbed into their games business a bit, though not directly.