It seems to lean more towards the
EDUTAINMENT side of toys.
The software has explanations on how the system works, to
encourage STEM-like thinking.
Example here with an interactive interface showing how the IR sensor inside the Piano detects the keys:
If you look at the site, they also hint at a visual programming interface (a bit like Max MSP or Pure Data but simplified) to extend and customise the capabilities:
In a zoomed in version of the image you can see that it says "My Toycon" as default creation name as if you were creating a custom interface. The button on the left says "
input", that's probably from where the "touch" box square came from. The button on the middle says "
middle", probably apply some transformation on the signal. There is a button on the right that I bet says "
output"
based on the shape, probably from where the "vibrate" box square came from.
During the video,
you can see the user sliding a line from a box's "output" to another box's "input", which is
how it works in most visual programming languages.
All in all it's a clever technology display that use the Joycon's HD rumble (to move the bug car), IR sensor (Piano, Robot backpack) and Gyro sensors in innovative ways. Now to see if the software actually hold up (customisation, quality of the explanations).
If the customisation level is powerful enough, there could be a long-lived Maker community that sprout around the game.
If the customisation level allowed by Nintendo in their game is
not good enough, I can definitely see some indie/third party developer developing their own (cheaper) interface to interact with the joycon's camera, motors and sensors freely.