If Nintendo wants to be a success in the home console market, they need to wake up and smell the coffee. With the release of the PS4/X1 it has shown that consumers care about power.
The PS3 showed that consumers do not care about power
alone. It took many years of remodelling and price drops to make the PS3 palatable and help Sony recover lost ground. The turnaround they performed was nothing short of astonishing. And the lesson they learned? Bringing their home console launch price down from $599 to $399. Engineering not for pure power, using exotic architecture, but simplifying, bringing down cost, making it very very efficient. One of the main reasons they lead as much as they do right now, is not so much to do with the power advantage, but the price advantage as well. Funnily enough, simplifying, bringing down costs and making things efficient is also a skill Nintendo have demonstrated - sadly not on Wii U.
I think they should release a console in 2017 at $399 and make it as powerful as they can make it, so it will be able to accept ports from PS5/X2, I'm thinking 16gb Ram with 2gb reserved for OS, The latests notebook low end AMD CPU with8 cores, the latest mid range AMD GPU that's about 4.5tflops, and a 1TB HD.
I personally think it's about the
price-feature-power balance more than graphics or processing power. People look at the price and evaluate what they're getting for it.
The $299 and $349 hurt them this time around because the gamepad accounted for a decent chunk of the price. The pad and backwards compatibility both had a suppressive influence on their final spec, while also making it more expensive than the 3rd and 4th iterations of PS3 and Xbox 360.
Let's play a game of what ifs: Take the gamepad out and launch the console cheaper? Maybe the Wii U performs better. Lose the gamepad, beef up the console and launch it at the same price? Maybe the Wii U performs better.
Keep the gamepad, beef up the console and go to $399 or even $449? Try and go toe to toe with the next gen consoles? It sounds dangerous - but off the back of a success like the original Wii - who knows!
What is important in this next design phase, is that they don't make their USP too much of an upward influence on launch price. As long as the console makes a better case for itself, as a value proposition, against the generation both before and after it, it will do better than Wii U. It needs a better brand and a whole bunch of other things, but their pricing and positioning between PS360 and PS4One this time around was a calculated gamble that failed horribly. Had it come earlier, in 2010 or 2011, it might not have seemed so bad.
They weren't ready to do it in 2010/11 though. They weren't even ready to do it in 2012.
That's
another thing Nintendo did wrong in the run up to Wii U. Call it hubris, over-confidence, or lack of understanding, but they rushed in to launching a console without explaining it properly and without showing the full potential of software on it. They deviated from their usual practice of showing a sizzle reel of first party Nintendo titles. They attempted to take games like NintendoLand and ZombiU front and center, they gave EA stage-time at E3 2011, and devoted a lot of time to Activision at E3 2012. That's fine - but that doesn't preclude them from showing what the console is going to do for their own games!
Spaceworld 2000, Gamecube: https://www.youtube.com/watch?v=7zr0Nu24OCU
- Meowth / Pokemon
- Luigi's Mansion
- The infamous Zelda demo
- The return of fucking METROID
- Super Mario 128 demo
- Everything looking and sounding amazing when compared with N64 counterparts.
- The additional Rebirth demo (also Spaceworld 2000): https://www.youtube.com/watch?v=ylyXEMPaVHQ
E3 2006, Wii, Launch Year:
https://www.youtube.com/watch?v=FxKp6PLwxsM
4 remotes, dual wielding remotes, motion control tennis, golf, gyro steering Excite Trucks, Super Mario Galaxy, speaker in the remote, Pilotwings demo, Metroid Prime 3, Wario Ware, Baseball, Red Steel, Twilight Princess with waggle sword, hookshot, bow, fishing etc. Nintendo franchises, with games well in development, and things nobody had seen or done before. Nintendo prepared.
Compare that with Wii U's feature-reveal in 2011.
Following their confusing brand decision explanation, a rambling Reggie gives way to the worst console introduction I have ever seen.
- New Super Mario Bros shown for off TV play (cool feature, but we've seen that game before)
- Art Academy / someone drawing Link (cool, but we've seen that on DS/3DS)
- 2 player 'Go' played on the gamepad (okay, but I'll go back to Candy Crush now)
- Wii Sports and Wii Fit (again. That's nice but didn't we get Wii Sports Resort and Wii Fit+ recently?)
- Video calling (Skype)
- Web Browsing (Every device ever)
- Pre-rendered Zelda video (the one cool thing people wanted)
I remember my feelings at the time. "Have they been twiddling their thumbs since Skyward Sword? I like it but where the hell are the games?". This was Nintendo, totally unprepared.
So three things:
1) the consumer has to feel the price matches the value of what the console can do. If its not graphics selling the thing it needs to be something fun that people have not experienced before (a la Wii, not Wii U). There is a scale to this market. It's okay for them to come in with lower power as long as it can sell at the price they set.
2) it needs to be timely
3) the reveal needs to be confident, full, and forward looking - showing games, or at the very least - videos
pretending to be games
Imagine if the console had launched with a better name, and a better price, with everyone knowing in advance the kind of potential that games like Mario 3D World, Wind Waker HD, Pikmin 3, Mario Kart 8, and Bayonetta 2 had. They might not have so quickly lost the PR war and all of their partners. It's taken 2 years to get to this point, they can't be so slow next time.