PlayStation Mobile with have a dedicated channel on PSN. Casual games, non-game applications welcome.
One platform to reach a "huge consumer base". PlayStation users engage with content on a regular basis, huge investors. ‪
Buy once, play on any PS Certified device or PS Vita.
Advantage is it will use the large, pre-existing PSN consumer base. Will use same billing system, no credit card required.
Some great marketing opportunities - will use PS Store, targeted emails,
http://PlayStation.com website and the blogs.
Content guidelines to get approved will be "light" - no comment on quality, just technical and objectionable content tested.
Registration will be free, entire SDK and technical resources available. Publisher license is $99 a year.
Main programming language of PlayStation Mobile is C#. May provide other languages in future, but this will be developer led.
Talk drawing to a close - PS Mobile SDK 0.99 is out "really soon". Offers in-app purchase library and more.
Talk opened up to Q&A. PS3 support for PlayStation Mobile is "on the table" - not a technical reason, but for strategy.
In terms of support for older phones, Xperia Play will be the "lower end" for PlayStation Mobile.
https://twitter.com/digitalspygames