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OctoMan · May 1, 2015

Basically they got attacked hardcore on twitter and in real life vandalism and threats, but it seemed to work in the form of money. They've gone from a small business to a large one over night.

http://www.businessinsider.com/prot...the-beach-body-ready-campaign-backlash-2015-4

Streisand effect and all that.

Their Twitter played a big role too. They more than accepted their role as a 'villian' and it seems it'll pay off. There's been a bunch of articles written how this new style of marketing is pretty much unheard of but apparently absolutely brilliant to get eyes on your product. Interesting, I think.

They won't be allowed to do a second round of the same adverts however.

Edit

PANTHEON said:
Post the pics OP

jamesinclair · May 1, 2015

What is offensive about the ad?

Everybody knows that as summer gets closer the diets go into full gear

Ithil · May 1, 2015

jamesinclair said:
What is offensive about the ad?

Everybody knows that as summer gets closer the diets go into full gear

It's a fairly unlikely body.

Freedom = $1.05 · May 1, 2015

i really dont see what's wrong with that ad. That women looks like she's in healthy shape and wanting to look good for beach season is a sensible thing.

……forgetit · May 1, 2015

How is this body shaming? How else can a fitness company advertise?

theechrisfox · May 1, 2015

Consumers are strange beasts.

RandyBobandy · May 1, 2015

How is that body shaming?

jamesinclair · May 1, 2015

Ithil said:
It's a fairly unlikely body.

Ain for the stars, reach the moon.

Have you compared a McDonald's ad with the food you actually get?

Shmuppers · May 1, 2015

I'm beach body ready.

moggio · May 1, 2015

Scumbag company championed by misogynist, body shaming, MRA dickbag, Gamergate thundercunts.

Hopefully they'll go out of business ASAP.

Ray Wonder · May 1, 2015

Lol, good. I'm glad they made out. People get so touchy over the most irrelevant things nowadays. There are bigger things to invest your time in besides hating a fitness company for using a very in shape person's picture on a billboard.

NoblesseOblige · May 1, 2015

Just in case you missed it, the article lists the source of that million came from some god awful Brietbart article that uses 'Social Justice Warrior' unironically. So I wouldn't believe it until confirmation from the actual company.

Zaph · May 1, 2015

Saw them all over the tube, both the male and female version, with the lame activist vandalism.

Not a fan of diet supplements in general, but I don't think there's anything wrong with the advert. As a nation we're getting far too fat, so I'm kinda glad the company didn't meekly apologise and back off.

battousai11 · May 1, 2015

So in the same vein, fitness magazines are as well. Why isn't there backlash for those?

Abounder · May 1, 2015

OctoMan said:
Basically they got attacked hardcore on twitter and in real life vandalism and threats, but it seemed to work in the form of money. They've gone from a small business to a large one over night.

http://www.businessinsider.com/prot...the-beach-body-ready-campaign-backlash-2015-4

Streisand effect and all that.

Their Twitter played a big role too. They more than accepted their role as a 'villian' and it seems it'll pay off. There's been a bunch of articles written how this new style of marketing is pretty much unheard of but apparently absolutely brilliant to get eyes on your product. Interesting, I think.

They won't be allowed to do a second round of the same adverts however.

Hah so it's like another Wolf on Wall Street....no such thing as bad publicity for a startup

BronsonLee · May 1, 2015

moggio said:
Scumbag company championed by misogynist, body shaming, MRA dickbag, Gamergate thundercunts.

Hopefully they'll go out of business ASAP.

...what on earth

Miles Quaritch · May 1, 2015

That's one hell of a thigh gap.

Goddamn.

Android18a · May 1, 2015

Advertising is all about ideals. It's not body shaming. It's saying "here's the ideal we'd all like to meet, our product can help". There's nothing wrong with this ad, and I say that as an overweight person.

ItIsOkBro · May 1, 2015

Spork4000 said:
How is this body shaming? How else can a fitness company advertise?

The argument is that all bodies are beach bodies. If your body is on a beach it is a beach body.

coleco · May 1, 2015

I don't see anything wrong with that ad.

GitarooMan · May 1, 2015

The sourcing for the "made 1 million in 4 days" seems a bit shaky. If you look at the two articles they mention, they don't seem to back that up in any strong way.

moggio · May 1, 2015

BronsonLee said:
...what on earth

If you had been following on Twitter, you'd know what I mean.

Afrodium · May 1, 2015

The woman has a fairly unrealistic body and the product is unlikely to give people those results, but I wouldn't call it body shaming. Is it problematic that the ad perpetuates unrealistic standards for women? Sure. Is it problematic because it promotes a fit body over an overweight one? I don't think so.

ZombieFred · May 1, 2015

moggio said:
Scumbag company championed by misogynist, body shaming, MRA dickbag, Gamergate thundercunts.

Hopefully they'll go out of business ASAP.

I don't see anything wrong with the Advert and showing a figure of an attractive women that could aspire others on wanting to go for that "beach" body if working with a good diet?

gerg · May 1, 2015

I think the way the company handled the situation was pretty poor. When you're retweeting Katie Hopkins you should realise something's probably wrong.

maquiladora · May 1, 2015

These ads have been banned now.

http://www.mirror.co.uk/news/uk-news/protein-world-are-you-beach-5604169

Forsythia · May 1, 2015

There is nothing wrong with the ads. I'm glad it turned out a success for the company.

moggio · May 1, 2015

ZombieFred said:
I don't see anything wrong with the Advert and showing a figure of an attractive women that could aspire others on wanting to go for that "beach" body if working with a good diet?

It's less the advert and more the behaviour of the company on Twitter.

Oregano · May 1, 2015

Unrealistic standards? Yup.

Body shaming? Nope.

Pakkidis · May 1, 2015

There's been a bunch of articles written how this new style of marketing is pretty much unheard of but apparently absolutely brilliant to get eyes on your product.

Um, Putting a beautiful women in a bikini on a billboard is a new style or marketing?

Isn't this marketing 101...

ZombieFred · May 1, 2015

moggio said:
It's less the advert and more the behaviour of the company on Twitter.

What was happening on Twitter then?

xenist · May 1, 2015

How was that ad body shaming?

I don't understand.

BronsonLee · May 1, 2015

moggio said:
If you had been following on Twitter, you'd know what I mean.

How about instead of that, you explain why you basically checked off every Tumblr buzzword in history

Moff · May 1, 2015

it's really simple, as long as women buy beauty products from ads like these, we will get more ads like these

I know from local manufacturers who tried ads with more normal looking women, and guess what, they got tons of praise, but sold much less

Deleted member 13876 · May 1, 2015

Pakkidis said:
Um, Putting a beautiful women in a bikini on a billboard is a new style or marketing?

Isn't this marketing 101...

This entire thing confuses me.

Enter The 36 Chambers · May 1, 2015

Wtf.

So basically ugly people are getting offended.

Jesus Christ fuck these twitter campaigns.

I'm glad that company made so much money

JzeroT1437 · May 1, 2015

I never see men complaining when almost every form of popular media sexualizes their bodies.

And it is crazy difficult to attain the standard of masculine appearance that movies portray.

dinazimmerman · May 1, 2015

Another example of how well-meaning moralizing campaigns can fail to achieve their stated goals

JzeroT1437 said:
I never see men complaining when almost every form of popular media sexualizes their bodies.

And it is crazy difficult to attain the standard of masculine appearance that movies portray.

The patriarchy has brainwashed men

entremet · May 1, 2015

BronsonLee said:
...what on earth

Yeah, what do MRAs and Gamergate have to do with this lol.

Ban Puncher · May 1, 2015

That advertisement is profiting off an unobtainable image.

There are no sunny beaches in Britain.

DOWN · May 1, 2015

Post the pics OP

OnkelC · May 1, 2015

jamesinclair said:
Ain for the stars, reach the moon.

Have you compared a McDonald's ad with the food you actually get?

that's foodshaming, mang.

RandyBobandy · May 1, 2015

maquiladora said:
These ads have been banned now.

http://www.mirror.co.uk/news/uk-news/protein-world-are-you-beach-5604169

UK is crazy sometimes, but that's what happens when so much of the country is overweight

braves01 · May 1, 2015

Outrage culture

edit: but their twitter appears pretty suspect, that beach body ad is fine though

coleco · May 1, 2015

So most ads tend to show attractive people. Models are usually on the attractive side of the population. Yet somehow this company is singled out for showing a fit woman in a bikini when advertising a product to be in shape. Ok.

OctoMan · May 1, 2015

Pakkidis said:
Um, Putting a beautiful women in a bikini on a billboard is a new style or marketing?

Isn't this marketing 101...

No i mean the twitter part. They were openly attacking the critics, going all in.

Captcha · May 1, 2015

I think the thing is that they are kinda cunty on twitter.

*see above*

e: beaten like the downtrodden masses of twitter.

OnkelC · May 1, 2015

maquiladora said:
These ads have been banned now.

http://www.mirror.co.uk/news/uk-news/protein-world-are-you-beach-5604169

Meanwhile, on german telly:
http://youtu.be/az5ycoRKIP4

ClosingADoor · May 1, 2015

Ad is fine. Whatever. Definitely doesn't need to be banned.

Snkfanatic · May 1, 2015

PANTHEON said:
Post the pics OP

Yikes...that is pretty disgusting.

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