A filing by SCEA from this past October for the term "Let's Play", in relation to "electronic transmission and streaming of video games via global and local computer networks; streaming of audio, visual, and audiovisual material via global and local computer networks"
I mean, I'm not reading this wrong, am I? Is Sony actually trying to trademark the term "Let's Play"?
This seems like it makes sense, and would probably be my guess as well. And if that's the case, then cool, I see no issue with it.
I’m going to guess that they plan to use “Let’s Play” as part of PS4 streaming. They’re attempting to trademark it to prevent competitors from using the same phrase as part of their streaming service, not to prevent players from using it.
Basically, we could all still call our videos Let’s Plays, but Microsoft wouldn’t be able to use Let’s Play as part of XB1 streaming.
EDIT 2: Also relevant:
FYI, the USPTO sent Sony a non-final action on Dec. 29 about the filing, and those get sent out if there's a problem with the trademark filing.
They usually have 6 months (until June 29 in this case) to respond to the action before the trademark is considered abandoned.
I wonder if the examiner for the trademark sent the letter to Sony because they felt it was too broad a claim and it wouldn't hold up in court as is.