Shawn Layden, president and CEO of Sony Interactive Entertainment America, admits there's still plenty of work to be done, especially given the large install base of PS4 owners, which is approaching 60 million. ”It's still just a million units," he says.
Layden expects sales to pick up this year in large part because of availability. ”We'll have freer supply in the marketplace," he says of 2017. ”We got to a point around Christmas where you would be hard-pressed to find VR anywhere. So we dialed back some of our promotional activity at that time because we didn't want to be promoting a platform for people to find out they couldn't get it. I didn't want to create more unhappy customers."