Support NeoGAF

Natureboy99 · Jan 26, 2015

http://www.gamespot.com/articles/microsoft-s-hololens-is-something-different-than-o/1100-6424809/

"Today's efforts in VR and AR are truly exciting. What we are talking about is something different."

The Microsoft rep went on to explain what the company thinks will set HoloLens apart from other virtual reality and augmented reality technologies.

"Holographic experiences on Windows are about delivering a mixed reality of both your digital world and your real world," the spokesperson said. "We are integrating holograms into the world around you--transforming the ways you create, connect, and explore. We hope holographic experiences on Windows 10 will help drive continued innovation in this category."

Are people buying into this? I don't see how it isn't AR. It might be the best AR ever, but does Microsoft know what a hologram is?

Hint: it doesn't use a headset.

Somnid · Jan 26, 2015

It's both. It's hijacking your normal vision to insert virtual things (VR). This is different from say projecting a hologram into the space to let your eye perceive it naturally. Though it still anchors things to a real environment which is AR.

5taquitos · Jan 26, 2015

Natureboy99 said:
"Holographic experiences on Windows are about delivering a mixed reality of both your digital world and your real world," the spokesperson said. "We are integrating holograms into the world around you--transforming the ways you create, connect, and explore. We hope holographic experiences on Windows 10 will help drive continued innovation in this category."

So it's AR then.

nhlducks35 · Jan 26, 2015

A new type of reality

Virtual Augmented Reality (VAR)

GHG · Jan 26, 2015

It's HR.

DieH@rd · Jan 26, 2015

It's AR.

Game4life · Jan 26, 2015

5taquitos said:
So it's AR then.

Pretty much

GHG said:
It's HR.

Lol

Caronte · Jan 26, 2015

Of course it's AR.

nynt9 · Jan 26, 2015

It's PR.

snoopers · Jan 26, 2015

It's PR.

edit: dammit.

DownGrader · Jan 26, 2015

nynt9 said:
It's PR.

The winner.

EDIT:

snoopers said:
It's PR.

Two winners, in fact.

Jachaos · Jan 26, 2015

That quote's pretty much the definition of AR though

loaf of bread · Jan 26, 2015

nynt9 said:
It's PR.

Thank you

LX_Theo · Jan 26, 2015

Its AR by any definition

nynt9 · Jan 26, 2015

snoopers said:
It's PR.

edit: dammit.

SerTapTap · Jan 26, 2015

Ugh stop pretending they're holograms, words have meanings. It's AR full stop. It's just on your face instead of your phone.

SURGEdude · Jan 26, 2015

It's BS.

Or might end up being so. Remember Kinect and Milo? I'd be happy to be wrong though.

CambriaRising · Jan 26, 2015

It's useless.

Dr. Kaos · Jan 26, 2015

nynt9 said:
It's PR.

AR + M$ = PR.

Checks out.

nynt9 · Jan 26, 2015

Sir TapTap said:
Ugh stop pretending they're holograms, words have meanings. It's AR full stop. It's just on your face instead of your phone.

Yeah, jokes aside, it really is just AR. But they have to put their own "spin" on it to make it cool and be all "look at how we're different and innovative space tech from the future!"

Crayon · Jan 26, 2015

I'm expecting a wave of anti vr fud in the next year.

Durante · Jan 26, 2015

Stop bullshitting.

It's fucking AR. It's the very fucking definition of VR.

Seriously, shit like this annoys me so much.

SomedayTheFire · Jan 26, 2015

Why do they do this? They go to lengths to distance their tech from existing tech when in reality it's very very close to it and usually an advancement of it. They break barriers and then claim they didn't, rather they did something new. Strange business practice.

cakely · Jan 26, 2015

It's textbook AR, Microsoft.

joesiv · Jan 26, 2015

Jachaos said:
That quote's pretty much the definition of AR though

I guess the only distinction that I can think of is that their solution is a shared augmented reality. Multiple users can see the same augmentation. This is what a holography can offer, but traditionally doesn't have eyewear.

Currently augmented reality is generally a single user experience.. I think

Xbudz · Jan 26, 2015

The inclusion of depth sensors and the ability to interact with objects using just your hands is impressive, but it's still AR in my mind. I can understand Microsoft wanting to be bullish regarding what to call it though, it's pretty unique.

Durante · Jan 26, 2015

joesiv said:
I guess the only deduction distinction that I can think of is that their solution is a shared augmented reality. Multiple users can see the same augmentation.

That has been the goal of AR since it was first dreamed up early last century.

It's AR.

Alx · Jan 26, 2015

5taquitos said:
So it's AR then.

My thoughts exactly. It's pure AR, and there's nothing wrong with that. Don't know why they would want to hide it (it's not like people would be familiar with that kind of AR anyway)

Leflus · Jan 26, 2015

I reject your augmented reality and substitute my own.

Dreamwriter · Jan 26, 2015

It's "Magic Leap"

http://www.magicleap.com/video/magic-leap-video-2-hd.mp4

cakely · Jan 26, 2015

nynt9 said:
It's PR.

This is clearly the winner.

Natureboy99 · Jan 26, 2015

Microsoft clearly wants the hologram idea to stick since it has been a fantasy tech for so long. But a hologram is projected, and needs no headgear. I would be really excited if they invented that.

It reminds me of what they did with Kinect and the "your body is the controller" slogan. Kinect was a minor upgrade to camera motion controls, which had been around a long time. In the end people have dismissed Kinect, even though MS tried to cram it down our throats. This feels the same way to me. Deceptive description of a device thats marginally better than other headsets and will likely be dismissed eventually, especially if someone invents a real consumer grade hologram projector.

gaming_noob · Jan 26, 2015

GHG said:
It's HR.

Kojima: It's Hororens

efyu_lemonardo · Jan 26, 2015

The more they try this shit the less faith I have in the product actually performing as advertised.

I hate it just as much when Apple calls its products "magical" and shit..

SerTapTap · Jan 26, 2015

SomedayTheFire said:
Why do they do this? They go to lengths to distance their tech from existing tech when in reality it's very very close to it and usually an advancement of it. They break barriers and then claim they didn't, rather they did something new. Strange business practice.

Because people see vr and say "no I want a holodeck, not this stuff you put on your face". Ms comes in and says " here's your holodeck, Sir, just put this on your face " and somehow people buy it.

maquiladora · Jan 26, 2015

Sure thing.

Odah · Jan 26, 2015

It's something of both.

efyu_lemonardo · Jan 26, 2015

SomedayTheFire said:
Why do they do this? They go to lengths to distance their tech from existing tech when in reality it's very very close to it and usually an advancement of it. They break barriers and then claim they didn't, rather they did something new. Strange business practice.

They do this because apparently too many customers aren't able to differentiate between good technology that is implemented poorly and bad technology.

hawk2025 · Jan 26, 2015

I do not understand why they are trying to push the word "holograms" instead of "AR".

I suppose some market research somewhere told them that it was more marketable.

joesiv · Jan 26, 2015

Durante said:
That has been the goal of AR since it was first dreamed up early last century.

It's AR.

I agree that Hololens is AR... (of course, it's using AR technology). However, couldn't a hologram also be considered "AR" since you are compositing non real data on a real environment? it's just that Holograms are fiction from scifi movies, that they got their own fancy name?

deltatheta · Jan 26, 2015

I'd like to see a Microsoft rep give a definition for AR that excludes HoloLens.

nynt9 · Jan 26, 2015

SomedayTheFire said:
Why do they do this? They go to lengths to distance their tech from existing tech when in reality it's very very close to it and usually an advancement of it. They break barriers and then claim they didn't, rather they did something new. Strange business practice.

"No man, you don't get it, this isn't like AR, it's different. We all know what that is and that it has limitations, but this doesn't! The only limit is your imagination!"

It's typical PR. A lot of companies do this, but Microsoft are especially good at this kind of reverse-FUD.

See "The infinite power of the cloud" and such.

Durante · Jan 26, 2015

joesiv said:
I agree that Hololens is AR... (of course, it's using AR technology). However, couldn't a hologram also be considered "AR" since you are compositing non real data on a real environment? it's just that Holograms are fiction from scifi movies, that they got their own fancy name?

No.

A hologram is something you create in space independent of any observer.

snoopers · Jan 26, 2015

nynt9 said:

Alx · Jan 26, 2015

Natureboy99 said:
It reminds me of what they did with Kinect and the "your body is the controller" slogan. Kinect was a minor upgrade to camera motion controls, which had been around a long time.

That's not true either, moving from 2D cameras to 3D cameras is at least as big a change as moving from 2D graphics to 3D graphics. More than a generation gap, it's a technology gap.

Odah · Jan 26, 2015

hawk2025 said:
I do not understand why they are trying to push the word "holograms" instead of "AR".

I suppose some market research somewhere told them that it was more marketable.

cus of the new Star Wars movie

hawk2025 · Jan 26, 2015

joesiv said:
I agree that Hololens is AR... (of course, it's using AR technology). However, couldn't a hologram also be considered "AR" since you are compositing non real data on a real environment? it's just that Holograms are fiction from scifi movies, that they got their own fancy name?

http://en.wikipedia.org/wiki/Time_Traveler_(video_game)''

_woLf · Jan 26, 2015

It's pretty much the very definition of AR. :/

onQ123 · Jan 26, 2015

Natureboy99 said:
http://www.gamespot.com/articles/microsoft-s-hololens-is-something-different-than-o/1100-6424809/

"Today's efforts in VR and AR are truly exciting. What we are talking about is something different."

The Microsoft rep went on to explain what the company thinks will set HoloLens apart from other virtual reality and augmented reality technologies.

"Holographic experiences on Windows are about delivering a mixed reality of both your digital world and your real world," the spokesperson said. "We are integrating holograms into the world around you--transforming the ways you create, connect, and explore. We hope holographic experiences on Windows 10 will help drive continued innovation in this category."

Are people buying into this? I don't see how it isn't AR. It might be the best AR ever, but does Microsoft know what a hologram is?

Hint: it doesn't use a headset.

onQ123 said:
No it's MR Mixed Reality.

onQ123 said:
AR is just a overlay over the real world MR is when you can interact with the virtual world that's being mixed with the real world.

Being able to move the virtual items around as if they are in the real world is MR.

Z3M0G · Jan 26, 2015

I guess it's in the AR category, though I would almost argue the other way too.

AR short film that must be seen if you haven't already seen it:

http://www.youtube.com/watch?v=AFiE82Npbn4

Support NeoGAF

Microsoft: Hololense isn't VR or AR

Banned

Member

Member

Member

Member

Banned

Banned

Member

Member

I am multitalented

Member

Member

Member

Banned

Member

Member

Member

Member

Banned

Member

Member

Member

Member

Member

Member

Member

Member

Member

Member

Member

Member

Banned

Member

May I have a cookie?

Member

Member

Banned

May I have a cookie?

Member

Member

Member

Member

Member

I am multitalented

Member

Banned

Member

Member

Member

Member

Similar threads