I think their "budget" went out of the window when they bought the Gears and Minecraft/Mojang tbh.
Also, there is no "you could very well view it", its the basics of making a hardware platform in the video games industry: get customers to buy your console, sell them many future products - its literally the entire basis for Sony, Microsoft, Nintendo's business otherwise they wouldnt sell consoles in the first place.
1 years budget is such a meaningless thing especially in the first year of a consoles existence, if they were that concerned about it I would think the Xbox One would have been discontinued by now with the way sales fell off the cliff. MS said at E3 2013 they have more games in development now than at any other time in Microsoft Studios history and I think with what they have announced we can see that there is a lot certainly on the AAA side.
Let me put it to you this way: How many games (or "software in the development budget") would Microsoft have to cancel/forego to make appropriate savings to make up for what this promotion cost? Then, compare that with the potential revenues they could make from any one of these games ranging from being a break-even product to being a massive hit...
Its a completely nothing argument, really.
Well they cancelled Black Tusk's game in favor of a gears game, that more than likely was more cost effective than creating a game/tools from scratch. Assets for Gears were available from the get go with the acquisition that could easily be put into UNREAL 4.
Also they canned all people involved with the original entertainment and tv section of the console. Canned EU PR division for xbox.
Also cancelled and sold entertainment for xbox for 400+ million.
Which was done early 2014 after NPD's came in for first couple months. Add in money spent for giving away digital Ubisoft games, CALL OF DUTY, timed COD DLC, Tomb Raider timed exclusive, and discounting heavily your console that you make little next to nothing on at 399, and it's a bad situation.
I'm not including all the TV ad's they had with Aron Paul, big theater behind titanfall videos they were playing in every AMC, Regal Cinema and it add's to alot.
They've lost a shit ton of money within a year. More than the 360's first year with RROD I bet.
I mean look at 2013 and what their focus was on the console, shows you where the money was being put which was more on the entertainment side. So whatever at the time they had for software budget was probably already set give or take some adjustment's.
To go and expand that and pay money to Ubisoft, Activision, Square-Enix, and take huge loss on hardware, paints a bad financial issue for the gaming division, especially if the budget for that division was re-adjusted c couple times within a short period of time.