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Launching a Kickstarter campaign on an E3 press conference

Somnid

Member
Eh, people were going to throw money at it anyway even if it was unsustainable garbage. Kickstarter is a tool of deposed celebrities to get money for pet projects but I guess that's at least better than it was because maybe the games will be worthwhile. Having these people toil on mobile games is probably a waste.
 

Nanashrew

Banned
Well... to be honest, Sony is probably footing a large amount of the bill if they raise 2 million. >_>

If you read the KS, it says that if this doesn't get funded, there's no Shenmue 3.

Where else would you get as much publicity as on the main stage of an E3 presser?

I think it would have gotten a ton of publicity either way. It's Shenmue 3 the most talked about non-existent game of all time from the butt of jokes, memes, to desperate demand all across the entire internet.
 
I still fail to see the issue.

Can anyone explain, in clear and concrete terms, why they feel this is "shady" and that it "sets a bad precedent"?

I really don't get it. And I couldn't care less for Shenmue whatsoever, this isn't me being a fangirl or something.

It's like the Red Cross proudly stating that they helped people build homes, only on a far less extreme scale. That's the closest equivalent I can think of right now.
 
I think it's a joke. It made Sony look bad.. basically begging fans for money to make the game because they didn't want to fund it themselves.

A single tweet and this shit would have been on EVERY gaming site and Neogaf within 10 minutes.

Shenmue 3 didn't need this to get coverage.

The Kickstarter ($2M) is not going to get this done.
We already know devs sometimes do kickstarters just to gauge fan interest and make publishers put in the big bucks. If Sony is ultimately going to pay for the rest of the bill, then their E3 showing is perfectly fine to me.
 
The game will not cost $2 million to fund. Sony is using this as an opportunity to evaluate demand and I'm prettry sure Sony has an agreement worked out that x dollars raised via kickstarter will guarantee y dollars from Sony.

Nah this makes way too much sense. Never change, GAF.
 

udivision

Member
Sony, I need help funding Shenmue 3.
Oh, don't worry, we got ya covered!
Really!?
Yeah... you can announce you need help funding Shenmue 3... AT E3!
...Okay.

Joking aside, as long as this game exists I guess "how" doesn't matter.
 

Silvawuff

Member
The concept of selling a game before it's finished is nothing new. It used to be called a "preorder" instead of a kickstarter.

If they want to do it this way, why not? It makes more business sense to me if they're not willing to back a project completely. It's win win all around.
 
Agree with OP but man it's Shenmue 3 and we got to see Yu on stage at an E3 press conference in friggin 2015. I just can't be mad about that.

But yeah it is a bad precedent and hopefully not repeated again...






...unless for Skies of Arcadia or Lost Odyssey sequels.
 
It's like the Red Cross proudly stating that they helped people build homes, only on a far less extreme scale. That's the closest equivalent I can think of right now.

Did you really just compare what Red Cross did by screwing over the livelihoods of human beings to an optional video game campaign? And somehow you couldn't find a better equivalent?

Like seriously?
 

zeopower6

Member
I think it would have gotten a ton of publicity either way. It's Shenmue 3 the most talked about non-existent game of all time from the butt of jokes, memes, to desperate demand all across the entire internet.

I think it'd have gotten a lot of publicity, but not on this level. I mean.. KS was unusable for like 20 minutes after the announcement. D:
 

Bamboo Boy

Neo Member
Really people? Have you even gave yourselves the time to see the Video of the Kickstarter? It clearly says that he just relied on kickstarter for this project. He never mentions PlayStation.

Some people is just blind and deaf because they want to be that way. :/
 

Salsa

Member
Really people? Have you even gave yourselves the time to see the Video of the Kickstarter? It clearly says that he just relied on kickstarter for this project. He never mentions PlayStation.

Some people is just blind and deaf because they want to be that way. :/

dude
 

Jinfash

needs 2 extra inches
I also thought it was a bit weird. Maybe even tasteless in how basically they brought Suzuki to basically beg for money on stage. But I have a feeling Sony is very involved. And at the end of the day, no KS could have had a better boost.
 

PaulloDEC

Member
I still fail to see the issue.

Can anyone explain, in clear and concrete terms, why they feel this is "shady" and that it "sets a bad precedent"?

I really don't get it. And I couldn't care less for Shenmue whatsoever, this isn't me being a fangirl or something.

Same here. Is it just that people dislike it when a big publisher promotes a Kickstarter? What possible negative consequences could this have?

I also thought it was a bit weird. Maybe even tasteless in how basically they brought Suzuki to basically beg for money on stage. But I have a feeling Sony is very involved. And at the end of the day, no KS could have had a better boost.

It's a little tiring to see people constantly equating investment with "begging". It seems like an unnecessarily negative way to view things.
 
QUOTE=shinobi602;168208598]Just for those wondering about the 'budget':

psknzlE.png
[/QUOTE]
 

NervousXtian

Thought Emoji Movie was good. Take that as you will.
The Kickstarter ($2M) is not going to get this done.
We already know devs sometimes do kickstarters just to gauge fan interest and make publishers put in the big bucks. If Sony is ultimately going to pay for the rest of the bill, then their E3 showing is perfectly fine to me.

That'd make it even more shady.

If Sony's plan was to make Yu launch a KS.. take the fans money up front.. then front the money after the fact?

Seriously, you support Sony Kickstarting games? Really?
 
That'd make it even more shady.

If Sony's plan was to make Yu launch a KS.. take the fans money up front.. then front the money after the fact?

Seriously, you support Sony Kickstarting games? Really?

You realize that most of the people putting money toward a KS are going to get a copy of the game, so therefore they won't need to buy the game again, right?

That tag is on point, tho.

Edit: Just in case you don't get it - if I put down 29 bucks, I get a copy of the game. That's the minimum for it, and once the game releases, I get a copy! At this point, my role as a customer is done, because I'm already getting my product if the game is funded. Once it hits the investor's requirements, whoever doesn't pay for a copy of the game via KS can just by it as normal. Nobody is getting their money taken "twice".
 

Pseudo_Sam

Survives without air, food, or water
Absolutely agree that it was scummy, sort of baffled no one on the streams has called it out yet. Not a good precedent to set. Fund this game for us... what? Why? You do it you assholes, it's your exclusive franchise apparently.

Seriously weird.
 

foxuzamaki

Doesn't read OPs, especially not his own
I'm grateful for the extra publicity that the Sony conference brings the announcement.

The combination of hype and hope going into the event and then created by delivering the message on such a huge stage is what is fuelling the insane funding rate.
It wouldn't be the same reading it on Kickstarter's front page or the news section of Eurogamer/Kotaku or even here on Gaf.

Truth be told, he didnt need sony for this to be funded, I mean he could have announced this tomorrow on kickstarter and a shit ton of money would have came flooding in regardless. And this isnt even a spiritual successor like bloodstained or yuka-laylee this is straight up shenmue 3.
 
Did you really just compare what Red Cross did by screwing over the livelihoods of human beings to an optional video game campaign? And somehow you couldn't find a better equivalent?

Like seriously?

I'm kinda tired at the moment, so I can't really think of any other good examples of an entity responsible for financial management of a project's development pushing their responsibilities to the public while garnering the good will for initiating said project.
 

GWX

Member
Two million wont fund development.

Sony are probably funding it. Almost blatanly just marketing.

I'm quite troubled by that, when I think about it, and if it turns out to actually be the case. KS shouldn't be a market viability evaluator, it should be a tool to make things that aren't "valuable enough" happen. At least in my mind anyway.

Also, SEGA must own Shenmue. What's their involvement in this project? How much of the budget will be directed towards paying royalties to SEGA?
 

Vyer

Member
Yeah it's pretty ridiculous. Though I'm glad that Suzuki is following through on something that's been talked about for a while.
 

Tenzan

Banned
I don't think it's shady only because Sega isn't producing this or publishing it (they are only accredited for footage of Shenmue 1 and 2)
 
I'm quite troubled by that, when I think about it, and if it turns out to actually be the case. KS shouldn't be a market viability evaluator, it should be a tool to make things that aren't "valuable enough" happen. At least in my mind anyway.

Also, SEGA must own Shenmue. What's their involvement in this project? How much of the budget will be directed towards paying royalties to SEGA?

I'm thinking SEGA has the same level of involvement in this project as they did for Bayonetta 2's development.
 

Gr8one

Member
Without reading the thread, I wonder if I wasn't the only one that backed it during the BLOPS 3 presentation.

Honestly thought it was a brilliant move and kudos to Sony for giving Yu Suzuki the perfect platform to launch his kickstarter.
 

TheSeks

Blinded by the luminous glory that is David Bowie's physical manifestation.
is... not cool?

What is the big deal? The way they worded it? Mighty Number 9 was announced in a similar fashion. Hell Darkstalker's Returns literally BEGGED the Fighting Game Community to make noise at Capcom to allow them to do that. What is different here? Because it's a "big name"/event?
 
I'm kinda tired at the moment, so I can't really think of any other good examples of an entity responsible for financial management of a project's development pushing their responsibilities to the public while garnering the good will for initiating said project.

Then instead of equating people's lives to a crowdfunding opportunity, you just not make an analogy? Priorities, man.
 
uh yeah that's insane.

it's Shenmue 3. Trading "press boost" when this would get announced everywhere on the planet in 1 minute if Yu just posted it on twitter in exchange of blocking an entire console's player base is ridiculous

Maybe I am not thinking this through all the way, but yeah, you're right. to million dollars isn't enough to fund this game and there has to be an another external source of funding coming from somewhere. Who knows if it is from Sega or Sony, or possibly both are splitting the bill in half? But I do think it was Cerny pulling the strings on this one behind the scenes. I doubt anyone at Sony outside of him would have enough clout to make this happen.

But even if dropping a console from development for promotion was the case, I could still see that being beneficial. Sure a simple Twitter post could still generate enough hype, but given that this kickstarter is the fastest gaming kickstarter to hit 1 million, announcing this at a high profile press conference is an even bigger win for Yu.

If they do announce a Xbone version of the game, it will probably be through a stretch goal and get a release 6 months later.
 

NervousXtian

Thought Emoji Movie was good. Take that as you will.
You realize that most of the people putting money toward a KS are going to get a copy of the game, so therefore they won't need to buy the game again, right?

That tag is on point, tho.

Edit: Just in case you don't get it - if I put down 29 bucks, I get a copy of the game. That's the minimum for it, and once the game releases, I get a copy! At this point, my role as a customer is done, because I'm already getting my product if the game is funded. Once it hits the investor's requirements, whoever doesn't pay for a copy of the game via KS can just by it as normal. Nobody is getting their money taken "twice".

Yes, you get a copy.

Yes, it's shady as fuck if Sony is funding this game.. and still launching a KS.

Nobody who puts money up is getting scammed or anything.. but it's a joke if they have funding lined up already and still Kickstarted the game.

I'm not sure that's happening, but that's what the guy I replied to implied.
 
Truth be told, he didnt need sony for this to be funded, I mean he could have announced this tomorrow on kickstarter and a shit ton of money would have came flooding in regardless. And this isnt even a spiritual successor like bloodstained or yuka-laylee this is straight up shenmue 3.

How do you know that appearing on Sony's stage didn't help? You're just stating something to prove a point in which there are no facts to back it up. I'm not saying that it did or didn't but we all know that there were several million around the world who saw that conference. The kickstarter already surpassed 1MM dollars funded at this point, and to say that Sony had no part in accelerating that process is disingenuous
 

Ozium

Member
i like shenmue but it shows that sony has nothing else when they have to hype up a kickstarter for a game that's still 3-4 years off (yeah the ks says dec 2017 but I dont believe that for a second)
 

zulux21

Member
I'm quite troubled by that, when I think about it, and if it turns out to actually be the case. KS shouldn't be a market viability evaluator, it should be a tool to make things that aren't "valuable enough" happen. At least in my mind anyway.

Also, SEGA must own Shenmue. What's their involvement in this project? How much of the budget will be directed towards paying royalties to SEGA?

there was an article back in 2012 saying
Shenmue creator Yu Suzuki has hinted that his YsNet studio might be able to obtain the rights to the adventure franchise from Sega.

Speaking in an interview with Shenmuemaster.fr, Suzuki explained that though the publisher owns the IP, "we can obtain the license from Sega".
source

maybe they quietly did so and it went unnoticed since sega let the trademark lapse.
 

Uthred

Member
Nah its just "traction", "if you can raise 2 million we'll give you the other 10"

The stage reveal was nakedly a marketing move. It does leave a pretty sour taste in my mouth

Yeah so weird to see a marketing move at a conference explicitly for promotion of one company at an event thats explicitly for marketing games.
 

dracula_x

Member
Truth be told, he didnt need sony for this to be funded, I mean he could have announced this tomorrow on kickstarter and a shit ton of money would have came flooding in regardless. And this isnt even a spiritual successor like bloodstained or yuka-laylee this is straight up shenmue 3.

Disagreed. You should understand that 2 milllion is not enough to make this game happens. Even 10 or 15 mil is not enough for that kind of game. So Kickstarter is just a part of funding.
 

offshore

Member
I'm confused here. Where is this PC/PS4 platform talk coming from? Is this definitive? Have I missed it?

Because if the $2m is meant to be a gauge for other publishers, how can this be a console exclusive on PS4? Surely pubs would want all platforms?

Like Salsa pointed out, Boyes was very much talking about "their" project, so I'm just curious about how the talk is PC/PS4, when I'm not sure how one could claim console exclusivity for it?
 

Replicant

Member
The game will not cost $2 million to fund. Sony is using this as an opportunity to evaluate demand and I'm pretty sure Sony has an agreement worked out that x dollars raised via kickstarter will guarantee y dollars from Sony.

Rational reasoning on a sensationalist thread? No way!
 

Sigmaah

Member
The only reaction I should be seeing is yes shenmue 3 coming. Who gives af if a Kickstarter showed up at e3. Let me say now that I couldn't give af about shenmue. I am just very happy for everyone who wanted this and are getting it. Enjoy your games my friends.
 
I'm confused here. Where is this PC/PS4 platform talk coming from? Is this definitive? Have I missed it?

Because if the $2m is meant to be a gauge for other publishers, how can this be a console exclusive on PS4? Surely pubs would want all platforms?

Like Salsa pointed out, Boyes was very much talking about "their" project, so I'm just curious about how the talk is PC/PS4, when I'm not sure how one could claim console exclusivity for it?

Yes, confirmed to come to PC + PS4.
 

Salsa

Member
I'm confused here. Where is this PC/PS4 platform talk coming from? Is this definitive? Have I missed it?

Because if the $2m is meant to be a gauge for other publishers, how can this be a console exclusive on PS4? Surely pubs would want all platforms?

Like Salsa pointed out, Boyes was very much talking about "their" project, so I'm just curious about how the talk is PC/PS4, when I'm not sure how one could claim console exclusivity for it?

I doubt we'll know any of this till like way after the fact

that's the thing
 

Tenzan

Banned
I'm confused here. Where is this PC/PS4 platform talk coming from? Is this definitive? Have I missed it?

Because if the $2m is meant to be a gauge for other publishers, how can this be a console exclusive on PS4? Surely pubs would want all platforms?

Like Salsa pointed out, Boyes was very much talking about "their" project, so I'm just curious about how the talk is PC/PS4, when I'm not sure how one could claim console exclusivity for it?

On their KS page. The game is only listed for PS4 and PC
 
Yes, you get a copy.

Yes, it's shady as fuck if Sony is funding this game.. and still launching a KS.

Nobody who puts money up is getting scammed or anything.. but it's a joke if they have funding lined up already and still Kickstarted the game.

I'm not sure that's happening, but that's what the guy I replied to implied.

It's like everyone wants businesses to operate on the assumption that forum goers are honest and truthful and are definitely going to put their money where their mouth is in regards to a niche game!

Games nowadays aren't as safe as they used to be. Proving general interest is incredibly difficult, and then making a game based on that and trying to make a profit is a fine balance.

If Sony ain't funding this, someone else will. It's a way to get investors to foot this shit. In the process, gamers get a copy (at probably a reduced cost) and get a way to help fund a title that probably would or wouldn't have made it.

It's very possible that Sony isn't going to touch this shit unless it hits the market, or any other publisher. They gave them a platform to make their case on.
 
It depends on how much Sony is funding the game. I don't want to assume but my thinking would be to do the kickstarter to see how much interest people have with the game.

They are basically going to put that kickstarter page up during meetings to show how many people care. The same way companies brag about how many facebook likes the company has.

I think its terrible and sad.
 

foxuzamaki

Doesn't read OPs, especially not his own
How do you know that appearing on Sony's stage didn't help? You're just stating something to prove a point in which there are no facts to back it up. I'm not saying that it did or didn't but we all know that there were several million around the world who saw that conference. The kickstarter already surpassed 1MM dollars funded at this point, and to say that Sony had no part in accelerating that process is disingenuous

I didnt say being presented on Sony's press conference didnt help, I said they didnt need to, with only 2 million goal it was going to reach it either way, maybe somewhat slower if it wasent announced at E3 but it would be nothing to worry about.
 
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