JonnyDBrit
Member
I guess I'm defining virtue signalling differently here- by how I generally see the term defined being legitimately against a thing and virtue signalling against said thing aren't mutually exclusive. I'm sure they legitimately think that Pewdiepie's a shithead, and if they had simply said "yeah fuck that guy" that would be one thing, but going out of their way to declare that they're going to DMCA him (which they knew full well would generate controversy and thus attention for their company/game) is pretty clear into the zone of what I'd call virtue signalling. It's the difference between expressing an opinion and expressing your opinion in a way that ensures said expression will generate attention.
I think part of the contention comes from the fact that the term 'virtue signalling' is often used as a means of delegitimising criticism upon the grounds that it is nothing more than ego-stroking, regardless of the merit in the criticism itself or the potential good that could be made by a person of influence in particular expressing that view. That is to say, the treatment of 'virtue signalling' as inherently a bad thing with little other qualifier.