Star Wars, this is an area that I think has got a lot of people anxious. I've heard from investors today saying that
we must have 800,000 subscribers. I heard 600,000 yesterday. So what I think a lot of people have
misunderstood is we said we had 1.7 million subscribers on the last call, which was about a month ago. What that
was about was the fact that only about – just about half that number had triggered through their 30-day point and
become active subscribers, our definition of recurring subscribers.
We had about half that total still in the 30-day trial period, but they're subscribers because that first month is
including with a package good. What I said a month ago was, just over half. I can now confirm for you today that
the vast majority of the 1.7 is now triggered through that point and they're recurring subscribers.
What happens from here? So we didn't go backwards like a lot of folks thought we had. Michael pointed out that
would have been mathematically impossible to me in a side-bar conversation. He was, in fact, right in his analysis,
but it doesn't seem that most people had figured that out. Thank you, Michael, for the vote of confidence.
So where we are right now with Star Wars: The Old Republic is this. We've captured a great business. It's the most
successful MMO through this period in the history of our industry. But we are nowhere relative to sort of what the
opportunity in front of us is. What happens from here are content releases every quarter, systems, and tutorials,
and feature upgrades quarter to quarter and a future of expansion of content. What we tailored the game for was
the core user. We tailored the game for people that have played more than one MMO and were existing MMO
players.
What we do from here is our expansion content and our feature upgrades are designed to do things like make the
download a lot smaller, so new users can find entry into the game a lot easier. Features like buddy keys, so you can
have a friend that hasn't yet paid for the game, to bring that hurdle down, free into the game for a short period of
time, so they can get, like, the equivalent of a weekend pass. Things that are designed to increase the funnel at the
top, that means content changes. It means feature changes. It means new ways to bring the product to market.
I am not giving you my fiscal 2013 guidance, but it is very clear on the surface that some of the craziness that was
out there in terms of misunderstanding [ph] this is that I can (10:04) clear up today. It's a very strong entry. We
still have a lot of future in front of us. We're two months into the launch, a lot more to go, but 1.7 million, vast
majority now, are recurring subscribers.