I think the question I have is were they really prepared to make a compelling case for the move? Obviously, his point that people weren't ready is correct, but I'm not convinced that they were truly prepared to really pull out all the stops in trying to win people over in as much as they just expected people to accept it. There tended to be a lot of comparisons to other platforms/media that have gone mostly (if not completely) digital, but there didn't seem to be any understanding of how long that process was and what it took to get there. When they were scrambling to win people over with ideas like the Family Sharing plan, it was pretty clear that they really didn't have their message completely fleshed out.