Style Savvy Trendsetters Recommend
This game can be played in two ways:
1) The first one is a dress-up game, where you select the nicest clothes and make the best outfits for your customers or for yourself and derive enjoyment of creating something pretty
2) As a business sim, trying to maximize profit and minimize costs
I played it from the second approach and found this to be a very good business sim. In this game you manage a boutique, so besides recommending outfits for your customers you have to get clothes from providers of different brands.
The depth of this game results from the different variables that your customers consider in order to decide if they buy or not. Tastes, brands, seasons, budget, color, customer history, all play a role, so even if you don't have the perfect product, you still have a shot at making a sale.
Other source of depth is that there are things you can do to influence the kind of customers you receive and the things they buy, like wearing store's clothes in public, winning fashion contests, appearing in magazines, changing the outside/inside of your store, the outfit your mannequin is wearing
Another thing that makes this game fun is that after you finish deciding an item to sell you can ask the customer their opinion or make them try it on right away if you are confident in your choice. If you do the latter and fail, you just lost a sale, but if you get it right you build your relationship with that customer quicker, and from what I've played, it's more likely that the customer asks you to pick more stuff for him to buy. That makes it very rewarding to keep an eye on your customers' likely tastes (at the beginning they tell you explicitly what they want, but as the game goes on they start leaving you on your own to tell)
How hard this game is depends on how varied you want your offer to be. Since I grew up with the idea that losing a sale was a sin I tried to focus on one brand while keeping some stock of the other brands, so it's being somewhat hard for me to consistently have both cash and a healthy stock. Being more strict about what you buy would make this game easier but then you'd advance at a slower pace since you'd have to reject customers more frequently
The online isn't spectacular, you can upload designs to the online store and check designs made by other people. Those designs can be sold or bought and the money goes to your game. That money can't be used to buy stock for your main store but you can use it to buy furniture, remodel your store, makeup, haircuts and buying outfits on the online store, so it doesn't feel like a waste of time. And since there are 12000 items, you will always find something new at the online shop
Other relevant stuff: There are men clothes, the game's humor is pretty good, you can't play as a male character, this game
needs an OT has an OT, there will be Animal Crossing dlc (I guess free dlc) in the future, you can make customers spend more than their budget (if the outfit is outstanding, I made a girl on a $800 budget spend a little over $1000 with accesories)