Agreed. But, on another tone I wonder what it means if the only ones paying attention are the ones who care to look at these things critically. Does that mean the mom and pop market is gone? Does it mean that they will follow after a clear dominant force (the PS4, presumably) takes over? Or does it mean that that the general market has educated themselves to the point of being enthusiast levels of informed?
I wonder if an argument can be made for the Mom and Pop market having moved to iOS and Android, for the most part, where they were on the Wii last gen, and the audience for consoles has become far more informed regarding the technical specifics of their devices because the culture calls for it.
What I mean is - one of the ways by which people participate in online dialogues pertaining to video games is through rigorous analysis of hardware, and through a really violent and abrasive form of tribalism. In enthusiast spaces like Gaf and Eurogamer, I don't see a lot of passive consumption of video game media anymore - I see everyone, from teenagers, to 40-somethings, to far older traditionalists, engaged in really intricate, complex, and sophisticated conversations that were once the domain of hardcore enthusiasts. It's not as simple or binaristic as 'console wars', or any other buzzword - there's an inclusivity in conversations surrounding technology which encourages casual consumers to engage through the language, ideas, and obsessions of the enthusiast.
I don't think that Microsoft anticipated this. I think they thought that Master Chief and XTREEM ATTITUDE or whatever would be enough to pull them through. I don't think they understood that their audience is far more savvy than they realised, and that the 15 year olds who once obsessed over Master Chief and Feenix, are now talking about resolution, framerates, tesselation, and anti-aliasing. Sony has benefited from this - but, similarly, has not prepared for the kind of scrutiny that their customer base will be engaging in.