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Saw this article on Bloomberg
http://www.bloomberg.com/news/2014-...ressure-for-russell-wilson-in-madden-nfl.html
The change is one of dozens of new features in Madden NFL 15, the rendition of the Electronic Arts Inc. (EA) title that came out today and that analysts including Doug Creutz of Cowen & Co. expect to generate more than $350 million in revenue.
The forecast is for sales of the game, retailing for about $60, and of the so-called extra content available online -- the Ultimate Team players, jerseys, coaches, playbooks and stadiums that can make video-play close to the real thing. Some fans will spend more on the extras than the basic software.
The margins on Madden Ultimate Team are through the roof, said James Hardiman, an analyst with Longbow Research LLC who has a buy rating on the stock.
Ultimate Team sales could total more than $50 million and those of the game itself about $300 million, said Creutz, who also rates the stock a buy. For EA, the opportunity is to get more dollars per unit.
Revenue from extra content for all its games may reach a record $1 billion this year, according to the company.Madden NFL 15, along with other sports titles, will be a major contributor, said John Reseburg, a spokesman for EA. He declined to comment on whether sales would continue to be as strong as theyve been: Madden NFL extra content revenue grew 350 percent in the quarter ending June 30 from a year earlier.
http://www.bloomberg.com/news/2014-...ressure-for-russell-wilson-in-madden-nfl.html