I knew that Cortez was supposed to be a parody of the Vin Diesel Action Hero, but I didn't know EA initially wanted it to be serious. It's a shame nobody in the industry "got" FR's sense of humour.
Their humour is very British. Logical, considering they ARE British, but it's a kind of humour that does not appeal to a broad audience ATM, I think. I love it though.
It looks like development and publisher/marketing woes with TS: Future Perfect and Haze built the coffin, and Battlefornt III hammered the nail in it.
The Eurogamer article has to be taken with a grain of salt, ofc. It's only one perspective. But as a lover of video games, I still find it hard to bear that publisher treat their developers in such a heartless way. I'd love to get into the industry, but after reading stories like these...