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Gaf Help Finding Fast Food Industry Trends in the US

I am currently doing a paper about expanding a local fast food product in the US market and I should find current trends in that market that would result in it being a profitable venture, I have been drawing blanks thus far however all I founded was that the US has become increasingly health conscious over the past years.

Aw Hell Wrong Section FML, can a Mod please move this to the Off Topic section please?
 
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