Right now, Camelot and Borgias have more buzz than GoT because they're recognizable. Non-fans have no idea what GoT is. I expect GoT will differentiate itself once the reviews come in, which is supposed to be next week when critics get screeners of the first six episodes. Early buzz from Twitter is that most critics who have seen multiple episodes of Camelot/Borgias don't particularly like either. The EW critic who wrote that comparison article tweeted that he liked GoT's first two episodes and disliked the other two shows. It also helps that so many TV critics seem to be fans of the books. I'm expecting a very positive critical response to GoT , along the lines of The Walking Dead, and for Camelot/Borgias to get the same response as The Tudors. Peronally, having seen the pilots of Camelot and Borias, I think GoT can easily outdo them. Camelot tells a very simple tale, and the production looks skimpy. Green and Purefoy are the only things making that show watchable. Borgias has gorgeous cinematography and is much better produced than I expected, but the actual content is not much different than The Tudors.