From NoA's PR:
There ya go! Dirty practices avoided!
• Hyrule Warriors DLC: This mashup of Dynasty Warriors and The Legend of Zelda already includes a large amount of content. Nintendo plans to support the game for the long run with more content to help players expand their adventures even farther. That program kicks off when the game launches on Sept. 26. People who buy the game will receive access to a free download that adds a new mode, a new weapon and the option to select music to add to the Hyrule Warriors experience. As detailed in a recent Nintendo Direct, consumers who pre-order the game at select retailers will receive a free download code for a set of alternate in-game costumes for Link and Zelda. Additionally, anyone who registers the game with Club Nintendo will receive a free download code for a set of alternate costumes for Ganondorf. All of these additional costumes will become available for purchase in the Nintendo eShop in the near future. Further details on timing and pricing will be announced at a later time.
There ya go! Dirty practices avoided!