There are a lot of ways to cut costs. Less licensed products would help. There were hardly any licensed products when I was growing up. Also, they seem to be less piece efficient than Legos from childhood. I had the Space Monorail system in the early 90's, which was definitely one of the bigger sets, and it was only 700 pieces. Now, there regularly sets that are over 1000 pieces, some up to 4000, and of course, the Millennium Falcon is 8000 pieces. But these sets don't seem that much bigger than older sets, just more detailed. You could cut back on details and piece counts, cutting prices in the process. I think they are getting out of hand with piece counts, to the point where having 8000 pieces is the biggest selling point of the Millennium Falcon, forgetting that this results in a huge pricetag, not to mention there have been three other Millennium Falcons before if I'm correct, and it doesn't even seem that big for the piece count. They should also have more smaller and cheaper sets like the starter sets that give you a good amount of minifigures for the cost.