Aw man, I always found those so hard to take seriously. Corny looking meat head GOW dude's running around in black and white to Gary Jules. so evocative
I remember Modern Warfare 2's marketing campaign. it was crazy, the game was EVERYWHERE, it must have cost lots of money, you just couldn't stop seeing articles about the game and it permeated the real world too. In the end, I ended up buying the game at release while hating military shooters. AAA campaign.
That commercial, the Wizard movie which was a 2 hour long feature film to serve as the big US reveal of the game... the hype was so intense back in the day.