This movie makes me irrationally angry.
It showcases a more magical side of what Day of the Dead is, but here is the thing. Its not a place, its a feeling and a time frame.
Book of Life avoided this by being stated as a folktale and never referencing itself as the day of the dead. Not to mention how they explained the feeling of being in an altar, its so quaint yet so simple and perfect.
Coco [which, btw, WHY coco? Coconut in spanish? why?] is stimply taking the stereotype, candy coating it and selling it. Its repurposing and selling a tradition... But then again, thats the effect of globalization right?
Complete latino cast is ok, but why would Pixar come into this slate? BoL WAS pitched to them [Jorge Gutierrez told us in a conference and small talk] around early 2000s. The only thing Pixar will do is become the big name that has a latin film banner for a year, erasing the effort of a smaller studio that could follow and deliver a story that was, in the best way, authentic.
The moment I saw their Art directors and guidance, I understood that this is mostly aimed to the gabachos [Mexican inmigrants who live in USA and ID more as americans despite heritage] than to showcase the world culture. Specially since the plot is already following the Pixar checklist.
EDIT:
in some cases it's less "I, personally, really wish there was a story about Thing and consider myself qualified to make it" and more "it would be really cool if people from where I'm from could voice and make widespread our own stories, culture, myths". I know Pixar has the tools to make a thing happen, and here in Mexico too, but we cant be AUTHENTIC because the appeal isnt as charming as describing a world of fantasy to outsiders. Also, sure, Lee Unkrich has a great sense of direction, but why not invite and tutelage great latin directors as well? Why not start a coalition and, if really invested, create a PixarLA subdivision? oh right, see what happened with PixarCA [Vancouver]? Theres plenty of talent here, this is the reason our creative and skilled minds go into other countries. In part because of the tyrannic way culture fund has been treated and the fact that investors fear for no revenue... Theres no risk taking here, and thats a reason why these kind of voice cannot be heard and better be expropriated and sold to other places.