Look parents weighing the costs and benefits of one model at a certain price point vs a different model at a certain price point is not impulse buying.
You say people who have control over their money are impulse buyers, I would argue the opposite.
This is a budget model targeted at the parents of children, to purchase for their children. Whoever else's attention is captured and purchases this device is still outside of the target market.
You say there is no difference between an adult purchasing a $150 electronic device for themselves and purchasing a $150 electronic device for their children. I will tell you it is night and day. I dont care if something is fragile if I am buying it for myself, if I am buying it for my niece... different story.
You say parents are going to buy the kids what they want or not. True, but they may buy them an alternative to what they want which does the same thing at a lower price.
Just stop man, you are wrong every time you type something.
Seeing something at a "bargain" price induces impulse buying. This is the concept of impulse buying. This is why they sell the little potato chip bags at the cash register, not the big ones. The DS sold gang busters at that low sweet spot price, not just to 7 year olds...but to everyone. Why is this model any different?
And an adult can buy this at a lower price for himself if he deemed the 3ds too expensive for himself. You are making no sense. Fragility may be a factor too. Who the hell are you to say which factor is more important as a parent for himself, or as a parent for his kids? We got Gaffers who bought the 3ds for himself and bitch about the durability of it.
You also have absolutely no idea how fragile this product is yet as the general public hasn't used it yet, or used it for long enough to wear it out. You'd think they would have make the 3ds hinge more durable before you got to see that they didn't, since it was a known issue.
"You say parents are going to buy the kids what they want or not. True, but they may buy them an alternative to what they want which does the same thing at a lower price."
Okay? Is the kid 20 years old? Is he 25? Is he 2? Is he 15? Is he 16? Why is this sentence that you just wrote only apply to little kids? Why doesn't that sentence apply to oneself? Or a wife? Or a grandpa?
The target market is made up...as xenoflux might have revealed, completely made up by Gaf and game journalism, and not by Nintendo, which makes the claim that the 2ds is for little kids even stranger and more illogical.