So, I really liked Flipper; thought it was charming, loved the story behind its development. Was happy to support it. When I heard about Flipper 2 being a Warioware-alike, I was excited! So, I open the eShop looking to download it; it's nowhere to be found. Now, I'm a "hardcore gamer" so I follow the industry -- I knew it was hitting today and I went to get it. Say I'm not, though. Say I'm just someone who wants to find some new, cool games to play. Flipper 2: Flush The Goldfish is not listed in any of the featured categories on the eShop. The only way you'd even know it was released is by searching for it by title, or navigating the DSiWare search-list-thing. That's, frankly, embarrassing. Why isn't the first button on the eShop each week NEW RELEASES, featuring everything new that came out? Or, better still, put each new release in a separate square (like Mutant Mudds) before the categories. This is rudimentary, obvious stuff, and if I'm a developer the current layout would make me furious. The eShop has been around for a while now, the categories can be easily adjusted. Why is Nintendo being punitive to the people that make games for its platforms? They're driving these talented people away and once they see how they can do elsewhere, they'll never come back. Who could blame them.