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[EloquentM]

yeah. Like unless they stipulated with him that they would only release the shoes in such small quantities, there's no reason that at least the grey boosts weren't more widely available.

It's at the point where I don't really care about Yeezys because I'm not going through the trouble of getting them( well actually that's always been the case since Nike)

He said he wanted them to be easier to get and cheaper. What ant posted is a solution.

 

[Fixed2BeBroken]

He said he wanted them to be easier to get and cheaper. What ant posted is a solution.

what he posted is pretty much what I said and what Nike does

 

[enzo_gt]

These are the only ones I would consider...

They need to return to the sneaker line, not these loafer things. I need a new Yeezy Boost 750 or a similar flagship model. At a lower price.

 

[Fixed2BeBroken]

They need to return to the sneaker line, not these loafer things. I need a new Yeezy Boost 750 or a similar flagship model. At a lower price.

as much as I love yeezy's shoe designs....the 750s are his worst imo....

with that said, the yeezy 2 black solar red imo is his best design.

 

[cw_sasuke]

They really going out of their way to get some clicks by mentioning Kanye...his shoes are such a small part of Adidas endeavors and the money they spend on it - why would they expect limited/always sold out Yeezys to compensate for everything else ? 10 Mio they paid him is nothing compared to the +1mil shoes they already sold or to what they are spending on athletes.

 

[Wolfgunblood Garopa]

Do kids think Kanye West is cool?

 

[Princess Carl]

Do kids think Kanye West is cool?

whoareyoutalkingto.gif

Making more of the shoes would be a good start.

 

[FZZ]

as much as I love yeezy's shoe designs....the 750s are his worst imo....

with that said, the yeezy 2 black solar red imo is his best design.

950s are by far the worst

750s all black looked really nice imo

 

[Fixed2BeBroken]

950s are by far the worst

750s all black looked really nice imo

EH, i dont even count the 950s (but yea, fuck those things)....since they are a boot and not sneakers.

but i did say shoe, i meant sneakers, not shoe! lol

 

[victreeb3l]

750s are awesome.

950s are nice with certain outfits.

 

[Fixed2BeBroken]

the black 750s are ok, i took another gander at them....

still get the Uggs feeling from them tho.

 

[Silver Arrows]

Fuck Yeezy selling kicks, get 2NE1 to do some shit.

Unless, of course, they get Jeremy Scott's bum ass designing it.

 

[Silver Arrows]

Adidas skateboard division doesn't really feel that skateboard focused to me. They have some big names, like Gonz but the shoe styles just look like they're regular Adidas shoes with a skateboarder's name put on it. Nike skateboarding got a lot of criticism for going more mainstream, and leaving skater owned shops behind but it's good for the wider business and the shoes actually seem well received.

Adidas collaborations rarely excite me.

Double post, but that's what I gather as well. I am bit behind the loop on skate sponserships now, but is Dennis Busenitz still on the team?

EDIT: He is.

 

[i3allistic]

EhHHH ......Ultra Boost, Tubular and NMD are fiyah and doing really really well for Adidas

 

[Concept17]

300m pairs each year? How are people buying so many shoes?

 

[AJLma]

This is a weird article. Yeezys are some of the most in demand shoes on the market right now. Before the Yeezys were sneakerheads mentioning Adidas in the same breath as Jordans? Ultra Boosts are also killing it right now, but most people are priced out.

Any correlation?

This seems like Adidas fault for not capitalizing on what is unquestionably increased market awareness.

 

[captmcblack]

Adidas is absolutely killing the sneakerhead hype game right now. I wouldn't say they are tops in things yet - OG Jordan retros still are the top dog, especially the super-limited collaboration stuff - but there's more hype around Adidas in that small sneaker collector niche than ever before.

Thing is, the average sneaker wearer already was into Adidas anyway - so the Yeezy hype missed them. The people out there rocking Stan Smiths, Superstars/Pro Models and Sambas, which are most people, didn't give a shit. What is helping Adidas right now, however, is that their new designers are wayyyy more fashion forward than anyone at Nike right now. Tubulars, ZX Fluxes, and the Pure/Ultra Boosts are getting new people interested in Adidas more than any Yeezy could.

 

[nomster]

Adidas needs their college unis to not look like ass, that will have a good halo effect

 

[daegan]

Like many in this thread, I would own a pair if they weren't so damn scarce.

 

[Shao Kahn Brewing a Stew]

300m pairs each year? How are people buying so many shoes?

On average, folks buy a pair a year. That's roughly 4% of the world population buying adidas. Doesn't sound that off to me.

 

[Baby Milo]

strange article. produce more, sell more for the yeezys

this isn't going to happen anytime soon tho

 

[Pops Maellard]

These are the only ones I would consider...

Those are the ugliest customs I've ever seen.

 

[Hash Slinging Slasher]

These are the only ones I would consider...

you heathen please don't support bootleg shoes

copped my 4th pair of yeezys this morning <3

 

[obin_gam]

Maybe they could market the shoes exclusively on Tidal to get more exposure...

 

[spindashing]

Those are the ugliest customs I've ever seen.

you heathen please don't support bootleg shoes

copped my 4th pair of yeezys this morning <3

I like red what can I say lol

 

[veryslowhand]

edit:wrong thread

 

[DietRob]

Only make 50k pairs and wonder why it's not profitable brehs.

So fucking dumb. Adidas doesn't know how to play the shoe game.

 

[EmmaWatsonButt]

Wasn't this the case when Ye was with Nike? The shoes he designed with them got a lot of hype, but Nike limited the sales for those shoes, and eventually both parties moved on. Adidas is going about it the same way it seems like, of course they aren't limiting sales to the same degree Nike did.

 

[Acorn]

Nah not that, but everyone is FIENDING after these shoes

at the very least the collaboration has led to adidas having more eyes on them than before, these are on the levels of Jays right now in terms of release hype when they come out

What's jays?

 

[Thornton Reed]

Is this article just talking about the shoes as adidas make his fucking horrible clothes as well

 

[blakep267]

What's jays?

Jordans( Michael Jordan's signature basketball sneakers)

Wasn't this the case when Ye was with Nike? The shoes he designed with them got a lot of hype, but Nike limited the sales for those shoes, and eventually both parties moved on. Adidas is going about it the same way it seems like, of course they aren't limiting sales to the same degree Nike did.

I think the difference is that Nike doesn't really need Kanye west and their sales are fine without him. Adidas needs sales so limiting the shoes isn't the best thing since they aren't in the same position as Nike

 

[toweringinferno]

They need to do more like the zx fluxes for the masses. Apart from superstars, zx flux and stan smith. I hardly see people wear other adidas trainers. Compared to Nike, i see a lot of Hauraches, roches, the different versions of air max.

The only pair of adidas trainers i own are the Zx fluxes. Compared to Nike, I've got 3 pairs of Hauraches, roches, different versions of air max.

Really want yeezy tho. They need to stop limiting them.

 

[Acorn]

Jordans( Michael Jordan's signature basketball sneakers)


I think the difference is that Nike doesn't really need Kanye west and their sales are fine without him. Adidas needs sales so limiting the shoes isn't the best thing since they aren't in the same position as Nike

Ah jordans okay. Never heard them called jays before

 

[whatsinaname]

Should have made more of those Luke Skywalkers. Would have at least gotten a Force Awakens bump.

 

[Mr. X]

Ever since Khloe K. tweeted the classic Superstars, they've been selling out and super high in demand in the NY/LI area. Before, they were easy to grab and always in store.

Also, if Adidas could produce those or Yeezy's to meet demand, they would be doing better.

 

[Weetrick]

Gotta follow the sneaker head artificial scarcity nonsense because Nike does it.

I never understood this craze either. If I can't just walk into a store and buy your shoes, I'm not going to buy your fucking shoes.

 

[neurosyphilis]

No shit when you only make 5 pairs of shoes for thousands of people to try to buy. Make more. Kanye said he doesn't want them to be exclusive or hard to get, but thats bullshit because they're still nearly impossible to get at retail. Then you got the clowns who buy them for $200 and then sell them for $2000.

 

[neurosyphilis]

Do kids think Kanye West is cool?

I think the old Kanye is cool. I kind of miss him.

 

[RibMan]

Yep.

Yeah I notice Under Armor has really exploded but I'm curious as to why? Apart from it being just a good product, but that's usually not enough to cause so much growth.

Why have they gotten so big lately?

Stephen Curry, Star Wars, Cam Newton, Andy Murray, Jordan Spieth, Bryce Harper, The Rock, the list goes on. They're taking risks by investing in new markets and new-ish athletes and it's working.

Their logo is still their biggest challenge. Once/if they figure it out, expect their sales to skyrocket.

 

[Bronx-Man]

No shit when you only make 5 pairs of shoes for thousands of people to try to buy. Make more. Kanye said he doesn't want them to be exclusive or hard to get, but thats bullshit because they're still nearly impossible to get at retail. Then you got the clowns who buy them for $200 and then sell them for $2000.

Kanye's said he doesn't have any control on the pricing or production, just the design. We're basically at Adidas' mercy when it comes to that stuff.

 

[TheBowen]

Literally all they need to do is make more. I would buy a pair of yeezys but they sell out in like 3 minutes and most dont even wear them, just resale them at fucking stupid prices. And most pairs on ebay etc are fake as fuck.

 

[Infinite]

Just saw mad kids on campus with them on.

But yeah they should start mass producing them. Right now tour best chances at getting one is on the secondary market for like 1G at best.

 

[POWERSPHERE]

They look like under armour bullshit. Such terrible shoes!

 

[Stabby McSter]

Ah jordans okay. Never heard them called jays before

maybe J's? that's more common than jay's i think

 

[RibMan]

Wasn't this the case when Ye was with Nike? The shoes he designed with them got a lot of hype, but Nike limited the sales for those shoes, and eventually both parties moved on. Adidas is going about it the same way it seems like, of course they aren't limiting sales to the same degree Nike did.

Take a second and ask yourself why a company that wants to make as much money as possible would limit the production and availability of a non-legacy product that would supposedly net them a whole bunch of money.

Once you realize it makes absolutely no financial sense to limit a product that would supposedly make a whole bunch of money, you should then explore three possibilities:

1) The limitation in production and availability is done because the signature shoe (in this case, Kanye West shoes) belongs to a non-athlete and thus promoting and creating visibility for the shoe is done without the support of major sports leagues with a global reach of millions and billions of viewers, meaning that promoting the shoes is a nightmare that involves further deals with non-athletes, leading to a complicated mess of contracts and meetings with people with next to no idea on how the footwear market works.

2) The limitation in production and availability is done because the majority of the hype for the product is artificial and based on actual internal data from forecasting and demand planning, the signature shoe is only desired in a handful of markets and a small as a pinky demographic that would not -- even with the most creativest of accounting and number fudging-- lead to a noticeable return in the investment.

3) The limitation in production and availability is done because an extensive association between your brand and a high risk self-admitted clinically depressed individual who supports a man who has admitted to drugging women is not a smart idea.

Sometimes you have to take a step back and look at this stuff from a different perspective. Just take a minute or two and think about the following. If you're a really popular music artist and you struggle to sell 1 million copies of your $9.99 product in a market with over 320 million people, what does that tell you about your audience? Will your audience -- the very same one that would know when you're selling shoes -- come out in droves to purchase a $199.99+ product from you that has absolutely nothing to do with music and has no performance and or athletic value?

The truth is that you can't sell something without buyers. Shoes, jackets, videogames, eye lashes, pencils, dog leashes etc. Whatever it may be that you make, if you don't actually have an audience of people who will give you money for your product, then your product will not survive. The question then becomes: how do you make a product (with a small to non-existent audience) survive? It's not terribly complicated. A low volume - high margin strategy will give a low demand product life. If you sell a low amount of your product you still win because the margins are in your favor.

Kanye West is really popular artist, but his popularity does not translate to an ability to sell millions of products in an entirely different industry that will bring in tens and hundreds of millions of dollars. That's the actual reality. Once you can understand and accept this, you can then understand and accept how business is done with a lot of celebrities.

 

[Elwood Blues]

Adidas should ask for financial advise from kanye.

 

[Fjordson]

Yeah I notice Under Armor has really exploded but I'm curious as to why? Apart from it being just a good product, but that's usually not enough to cause so much growth.

Why have they gotten so big lately?

Under Armour right now has the current MVP in the NBA, the NFL, the MLB and the NHL. And throw in the #1 ranked golfer in the world as a bonus.

Not the only reason I assume, but kinda interesting how the talent they've signed all seems to be blossoming at the same time.

 

[blame space]

I would buy these if they were for sale. From my understanding there's some kind of publishers clearing house ARG you need to follow in order to secure a pair.

 

[la flama blanca]

I would buy these if they were for sale. From my understanding there's some kind of publishers clearing house ARG you need to follow in order to secure a pair.

I've been doing that ARG for 20 years

 

[GeordieMark]

I wouldn't be at all surprised if sponsorship deals with Lionel Messi had a bigger effect on Adidas earnings than Kanye.