Haha, bang on. Exactly what was coming to mind. These perfect back of the box quotes that just keep happening in real life somehow.
What has made it all the more eye-narrowing, is that they tried the exact same thing with Remember Me:
http://www.engadget.com/2013/03/20/publishers-rejected-remember-me-because-of-female-lead/
We get more phantom publisher villains that turned it down because of the female protag (never mind it was ditched ultimately by Sony coz it wasn't turning out too good) and even an added homophobic layer to that nameless, perfect villain. Please buy Remember Me, show them they're wrong.
Couple years on, no longer batting for Capcom, we get the exact same soundbytes for Life Is Strange. Now, see, there aren't actually that many publishers even left in the game these days, fewer still that don't have a female protag game of their own to point to. Now SquareEnix is the only pub with the balls to greenlight this female protag game, and its all boiled down to that easy "oh it wont sell becoz female" villainy angle again on all other pubs. Nevermind the "well, your last game sold like shit/played fairly shit so its probably a pass for us" reasoning, that don't make for the sweet positive 'diversity in games' PR interview.
Now we have these past sinners showing repentance and hoping Dontnod change the industry.
The 'if it sounds like personal career fanfiction' bells, they are a'ringing.