You go to the retailer because that is who you, as a consumer, have a contract with. The consumer does not have a contract with the dev or publisher.
Personally I think all it will take is someone sufficiently motivated to take this to court. Banning accounts after a charge back for a fraudulent transaction, especially after you contact SCEE to sort it out first, is going to result in someone taking them to small claims court over the legally obtained licenses they no longer have. Once one person wins more will follow suit and SCEE will very very quickly change their stance.
I can understand, although not totally agree with, banning the account going forward but all past purchases must be fully accessible otherwise as someone else mentioned it is a punitive reaction to someone using their legal rights. I am pretty sure it is illegal but it will need someone to challenge them on it.
Personally I think all it will take is someone sufficiently motivated to take this to court. Banning accounts after a charge back for a fraudulent transaction, especially after you contact SCEE to sort it out first, is going to result in someone taking them to small claims court over the legally obtained licenses they no longer have. Once one person wins more will follow suit and SCEE will very very quickly change their stance.
I can understand, although not totally agree with, banning the account going forward but all past purchases must be fully accessible otherwise as someone else mentioned it is a punitive reaction to someone using their legal rights. I am pretty sure it is illegal but it will need someone to challenge them on it.