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[vinnygambini]

“Suicide Squad” smashed records, scoring a colossal $135.1 million debut despite suffering some of the worst reviews of the year.

That sets a new high-water mark for an August launch, lapping “Guardians of the Galaxy’s” $94.3 million bow. It also ranks as a new personal best for star Will Smith, trumping “I Am Legend’s” $77.2 million debut in 2007. The action spectacle is resonating with foreign crowds. “Suicide Squad” earned $132 million overseas from 57 territories, bringing its global total to more than $267 million.

“It bested anything that we could have expected,” said Jeff Goldstein, Warner Bros. distribution executive vice president. “The marketing campaign was brilliant and the performances by the cast, starting with Will Smith, Margot Robbie, and Jared Leto, were just extraordinary. They’re fun and wicked and fans enjoy it.”

https://www.rottentomatoes.com/m/suicide_squad_2016/
http://variety.com/2016/film/news/suicide-squad-box-office-will-smith-1201832158/

 

[katkombat]

Personally liked the movie. Could've had a lot more character development for a few characters. Didn't overstay it's welcome though

 

[Alrus]

People will manage to frame this as a disappointment somehow.

 

[DeathyBoy]

They white peopled dat shit.

 

[Dereck]

They white peopled dat shit.

 

[……forgetit]

Honestly not deserved, the movie was bad, not as bad as BVS, but bad.

 

[EightBitNate]

And that's without China. Damn.

 

[opticalmace]

Any idea how much it needs to break even? $300m?

 

[zeemumu]

Do you think they had a Suicide Squad of executives? Like if they failed to make the numbers, they'd throw them under the bus?

 

[Crisco]

 

[TheGamingBox]

Any idea how much it needs to break even? $300m?

800m is what i've heard

 

[Mikey Jr.]

Wait, it lowered to 26 on rt?

Holy fuck. I didn't know it got that bad. Jesus.

 

[bidguy]

guess it had a good marketing campaign

i liked what i saw from the trailers but considering the reviews and news about the weird recut im gonna stay home and wait for VOD

 

[Dash_Riprock]

Any idea how much it needs to break even? $300m?

LOT more than that.

 

[DarkLordMalik]

Solo Harley movie coming soon.

 

[TheLostBigBoss]

People will manage to frame this as a disappointment somehow.

Sure, as in people will say the movie was disappointing?

800m is what i've heard

rofl, jesus fucking christ.

Good luck WB, you better pray a movie with 26% RT has legs to carry you to a billion.

 

[Nipo]

Any idea how much it needs to break even? $300m?

800 million is a safe bet. 700 million is probably close after product placement.

 

[DeathyBoy]

I can imagine Jeff is happy that he took the message onboard from a time travelling David Ayers.

David: Jeff... Jeff... listen to me... you were right about him, you were always right... am I too soon? I'm too soon. Make me cut Jared. You have to make me cut Jared's performance. Find me Jeff...

 

[Paul_Str337]

Another example that reviews alone can't tank a film. Or another win for marketing. It's different enough from the standard superhero fare to have gained an audience regardless of critical opinion.

 

[DarkLordMalik]

Any idea how much it needs to break even? $300m?

Just a guess but 600 million at most. Depends on how much they spent on the marketing.

 

[opticalmace]

800m is what i've heard

LOT more than that.

800 million is a safe bet. 700 million is probably close after product placement.

Wow. Why is it so high? Mostly marketing? According to wiki the budget was $175m before marketing, I guess.

Damn!

 

[Hoo-doo]

People will manage to frame this as a disappointment somehow.

Yes, because the movie is still bad? I don't know how you can frame it any other way unless you're financially involved with this movie and it's earnings.

 

[vaderise]

A %40 drop between Monday and Saturday.
Yeah,no legs...

 

[shintoki]

If only it was a good movie, it would of had some legs. Expecting a pretty heavy drop next weekend.

 

[air jordans for dogs]

make heavily advertised trash and people will flock to see it, so embarrassing

 

[bananafactory]

Yes, because the movie is still bad? I don't know how you can frame it any other way unless you're financially involved with this movie and it's earnings.

I think he meant people would try to frame the box office as a disappointment.

 

[Abounder]

Shame it won't catch Furious 7, but once again a diverse cast paid off when it comes to attracting audience demographics (more blacks, latinos, and women buying tickets than the average superhero blockbuster in USA). Fuck yea.

 

[3N16MA]

Interesting to see how far the actuals are from WB estimate. Saturday was looking at a big drop and 135M looked out of reach. Perhaps the early numbers were a little off and WB estimates a better than expected Sunday hold.

 

[TheGamingBox]

Another example that reviews alone can't tank a film. Or another win for marketing. It's different enough from the standard superhero fare to have gained an audience regardless of critical opinion.

batman vs superman tanked after the first week end mainly because of reviews and word of mouth,

if suicide squad has no legs, the reviews and word of mouth will be why

 

[slightconfuse]

Kind of not surprised

They really aped GOTG for this, looked like it worked

 

[ElBoxyBrown]

That Fast and Furious effect.

 

[DeathyBoy]

Shame it won't catch Furious 7, but once again a diverse cast paid off when it comes to attracting audience demographics (more blacks, latinos, and women than the average superhero blockbuster). Fuck yea.

But see it's a bad film so it shouldn't make money and you shouldn't say it's s good thing if it makes money because we don't work at a studio.

 

[Jacqli]

I liked the idea of the bad guys doing the job, but the movie's plot left a lot to be desired as it barely made sense and had any kind of cohesion. The pacing was also weird (many flashbacks) and some characters just were there because of marketing reasons.

I did not have any expectations and it was entertaining so I liked it, but there many aspects to improve.

 

[And_Gignac]

800m is what i've heard

Absolutely false.

 

[vinnygambini]

Interesting to see how far the actuals are from WB estimate. Saturday was looking at a big drop and 135M looked out of reach. Perhaps the early numbers were a little off and WB estimates a better than expected Sunday hold.

I wouldn't be surprised if the Saturday & Sunday numbers are a tad overestimated by Warner. We'll see by Monday I guess.

 

[Surfinn]

Another example that reviews alone can't tank a film. Or another win for marketing. It's different enough from the standard superhero fare to have gained an audience regardless of critical opinion.

BvS had HUGE drops after opening weekend. Lots of people bought tickets in advance for this film. Once word of mouth sets in its legs will collapse.

 

[WillyFive]

Another example that reviews alone can't tank a film. Or another win for marketing. It's different enough from the standard superhero fare to have gained an audience regardless of critical opinion.

Marketing and hype dictates the first week, quality and word of mouth will dictate every other week. Batman v Superman learned this the hard way.

 

[neptunes]

Hooray! Marketing works

 

[Dash_Riprock]

Another example that reviews alone can't tank a film. Or another win for marketing. It's different enough from the standard superhero fare to have gained an audience regardless of critical opinion.

It already suffered a cataclysmic drop from Friday to Saturday. Reviews and WoM are already tanking it. We're just waiting to see by how much.

 

[Glory Fades]

It was a fun movie.

 

[TheGamingBox]

Hooray! Marketing works

for a least the first weekend

 

[cj_iwakura]

batman vs superman tanked after the first week end mainly because of reviews and word of mouth,

if suicide squad has no legs, the reviews and word of mouth will be why

Unlike BvS, SS seems to have better word of mouth. Next week's results will be pretty telling.


WB's gonna start having review embargoes after this, heh.

 

[3N16MA]

Absolutely false.

800M seems more inline for a film with a production budget well over 200M and then marketing added to that.

 

[awilliams213]

Congrats to everyone involved I just like to see movies do well despite the "critics" both in press and in the internet in general.

 

[BewareTheBatsie]

I figure the diverse cast has probably played a big part in this.

 

[Leona Lewis]

People will manage to frame this as a disappointment somehow.

That weekend drop is massive.

This movie's going to crater fast even though it has the next month free and clear of any new blockbusters. BvS all over again.

 

[3N16MA]

I wouldn't be surprised if the Saturday & Sunday numbers are a tad overestimated by Warner. We'll see by Monday I guess.

I was expecting more inline with their original estimate of 125M or maybe slightly higher.

 

[icespide]

Unlike BvS, SS seems to have better word of mouth. Next week's results will be pretty telling.


WB's gonna start having review embargoes after this, heh.

there were embargos for SS and BvS

 

[andythinkpad]

BvS still has higher (highest?) BO earning per rotten point ratio.

32 million per rotten point.

SS is just at 10 m/rp

 

[ElBoxyBrown]

Are we expecting Doctor Strange to top this?